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SPECIES UNITE 23 INC
BROOKLYN, NY · EIN 842789675 · Form 990 · FY2024 · NTEE D20 · Animal-Related · Small ($100K-$1M) · speciesunite.com
revenue
$523K
expenses
$367K
net assets
$469K
employees
1
volunteers
3
program ratio
63%
mission · from form 990

SPECIES UNITE 23, INC. IS A NONPROFIT PODCAST AND MEDIA COMPANY THAT FOCUSES ON RAISING AWARENESS AND BRINGING FORTH CHANGE FOR ANIMALS THAT ARE EXPOSED TO ABUSE, CRUELTY, EXPLOITATION, AND NEGLECT. IT IS A COLLECTION OF STORIES OF THE PEOPLE WHO ARE SPEAKING UP FOR THOSE WITHOUT WORDS. IT IS SHOWCASING BOTH OUR INJUSTICES TOWARD ANIMALS AND THE HEROES WHO ARE FIGHTING AGAINST THOSE INJUSTICES, INCLUDING THE PEOPLE WHO ARE IN IT, DOING THE WORK, CHANGING THE LAWS, RISKING THEIR LIVES TO GO UNDERCOVER, SAVING ANIMALS FROM HORROR AND DEATH, AND, IN MANY CASES, JUST ALLOWING THEM A PEACEFUL DEATH.

profile · synthesized from sources

Nonprofit media organization producing the Species Unite podcast and newsletters to raise awareness about animal abuse, exploitation, and neglect. Focuses on storytelling to highlight both injustices toward animals and the individuals working to protect them. Campaigns include the 30 Day Vegan Challenge and Action for Animals Challenge to promote plant-based lifestyles and animal advocacy.

irs program accomplishments · form 990 part iii · fy2024

What they reported doing

  1. #1 primary $71K
    NEWSLETTERS:40 NEWSLETTERS SINCE MARCH 2020 WITH ARTICLES ON THE LATEST IN ANIMAL PROTECTION, CONSERVATION, PLANT AND CELL BASED FOODS, INNOVATIONS IN MATERIALS (IE. PLANT-BASED LEASTHER AND SILK), AND RECIPIES.
  2. #2 $49K
    CAMPAIGNS:1) 30 DAY VEGAN CHALLENGE - AN ONGOING CAMPAIGN TO HELP PEOPLE TRY A PLANT-BASED DIET WITH DAILY SUPPORT/EMAILS, RECIPIES, TIPS, INFORMATION ON HEALTH, INFORMATION ON THE BENEFITS TO THE BODY, THE PLANET, AND THE ANIMALS. 2) VEGAN GIFT GUIDE - A MULTI-SECTION GIFT GUIDE WITH ALTERNATIVES TO ANIMAL PRODUCTS FOR HOLIDAY SHOPPING: SHOES, COATS, CLOTHING, FOOD, BEAUTY PRODUCTS, MAKE-UP, ART SUPPLIES, HOUSEHOLD SUPPLIES, BEDDING, ETC.3) ACTION FOR ANIMALS CHALLENGE - A 30 DAY CAMPAIGN TO HELP PEOPLE HELP ANIMALS BY WRITING LETTERS, SIGNING PETITIONS, VOLUNTEERING, DOING COMMUNITY WORK AND MAKE SMALL CHANGES IN THEIR DAILY LIVES TO IMPROVE THE LIVES OF ANIMALS AND THE PLANET.
named programs · 5 · from sources

What they call their work

30 Day Vegan Challenge
Ongoing campaign providing daily emails, recipes, and tips to help people transition to a plant-based diet for health, environmental, and animal welfare benefits
Action for Animals Challenge
30-day campaign encouraging participants to help animals through letter writing, petitions, volunteering, and lifestyle changes
Newsletters
Regular newsletters featuring articles on animal protection, conservation, plant-based foods, innovative materials, and recipes
Species Unite Podcast
Podcast featuring stories of individuals advocating for animals, covering topics such as future food, vegan fashion, and plant-based meals
Vegan Gift Guide
Comprehensive guide offering animal-product alternatives for holiday shopping across categories including clothing, food, beauty, and household items
activities · 6 groups

What they do

  • Animal Protection Advocacy & Campaigns 3 activities
    • Produces educational podcast content on animal welfare
      Produces and distributes podcast episodes and podcast series—such as the 'War on Wolves' series and episodes on cultivated meat and vegan fashion—that raise awareness about animal advocacy, conservation, and animal-free alternatives.
    • Runs a 30-day Action for Animals Challenge
      Delivers a 30-day email series that provides daily ideas and actions for animal advocacy, including letter-writing, petition signing, volunteering, and lifestyle changes, aimed at fostering sustained engagement.
    • Runs petition and advocacy campaigns to end animal cruelty
      Organizes and delivers high-participation petition campaigns and advocacy efforts on issues including wolf protection, elephant rights, bans on cruel animal practices, and restrictions on animal farming and sales, with hundreds of thousands of participants.
  • Plant-Based Nutrition Education & Support Programs 1 activity
    • Operates a 30-day Plant-Powered Challenge
      Runs a month-long program that provides daily emails with recipes, tips, and educational content to support participants in adopting a plant-based diet, with evidence of ongoing operation and participant engagement.
  • Organizational Newsletter Production and Distribution 1 activity
    • Operates a large-scale email subscription and advocacy newsletter
      Maintains an email list of over 250,000 subscribers who receive regular updates on animal news, podcast episodes, and opportunities for advocacy, serving as a central hub for engagement.
  • Vegan Advocacy & Community Engagement 1 activity
    • Produces documentary films on animal welfare issues
      Produces and releases feature-length and short documentaries—such as '30,000 Monkeys in Our Backyard' and a film on elephant rights—that expose animal cruelty and advocate for legal and societal change.
  • Onsite & Outreach Environmental Education Programs 1 activity
    • Runs the Wolves in School education program
      Implements a science-based wolf conservation curriculum for grades 3–12, including classroom materials and a culminating letter-writing campaign to the Secretary of the Interior, to educate students about ecosystem balance and wildlife protection.
  • Uncategorized 1 activity
    • Publishes an annual vegan and cruelty-free gift guide
      Curates and publishes a comprehensive holiday gift guide featuring hundreds of ethical, vegan, and cruelty-free products across multiple categories including food, clothing, beauty, and household goods.
financials · form 990 · fy2024
revenue
Total revenue$523K
Contributions & grants$523K100%
Program service revenue$00%
Investment income$00%
Other revenue$245
expenses
Total expenses$367K
Program expenses63%
Admin / overhead16%
Fundraising21%
Salaries & benefits$135K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$469K
Cash$420K
Investments$0
Liabilities$0
Net assets$469K
Liquid reserves13.7 mo
5 years on record · 2020–2024 · YoY revenue +34.2%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 1
NameTitleHours/wkCompensation
ELIZABETH NOVOGRATZ PRESIDENT 40 $125K
board members · 3
  • AMRITA BHANDARI — TREASURER
  • JACQUELINE NOVOGRATZ — VICE PRESIDENT
  • KYRA BARRY — SECRETARY
relationships · 12

Who they work with

  • Chris Anderson Partner — Endorsed the Species Unite podcast, lending public support as Head of TED.
  • Department of the Interior Government — Students in the Wolves in School program write letters to the Secretary of the Interior advocating for wolf protections.
  • Elizabeth Novogratz Partner — Founder and host of Species Unite, responsible for launching the organization and leading its storytelling initiatives.
  • Elizabeth Novogratz Partner — Founder of Species Unite 23 Inc who personally selects items for the annual holiday gift guide.
  • Georgia Shorts Film Festival Partner — Partnered through film selection to raise awareness about animal welfare issues.
  • Global Sanctuary for Elephants Partner — Partner organization working toward elephant sanctuaries as an alternative to zoo captivity.
  • Moving Animals Partner — Co-founded by team members Amy Jones and Paul Healey, and linked as a media project collaboration.
  • NAVS Partner — Collaborates with NAVS, an organization advancing science without harming animals.
  • Nonhuman Rights Project Partner — Collaborates on legal efforts to secure bodily liberty for elephants through habeas corpus petitions.
  • PETA UK Partner — Paul Healey previously worked for PETA UK, indicating a professional affiliation and shared advocacy space.
  • Secretary of the Interior Government — Target of advocacy efforts to relist wolves under the Endangered Species Act.
  • Species Unite Network — Central organization leading campaigns, media, and community engagement for animal co-existence.
strategies · 5

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Campaign-Driven Cultural Norm Shift
    methodology: campaign-driven-coexistence
    By launching public campaigns and petitions, the organization mobilizes community action and pressures institutions to end animal cruelty, because collective public pressure can shift cultural norms and force policy and corporate accountability.
  • Empowerment Through Lifestyle and Consumer Interventions
    methodology: lifestyle-intervention
    By providing research-based tools, cruelty-free shopping guides, plant-powered challenges, and gift curation, the organization increases accessibility to compassionate choices, because lowering practical barriers enables sustained individual behavior change and expands market demand for animal-free alternatives.
  • Legal Advocacy for Nonhuman Rights
    methodology: legal_personhood_advocacy
    By pursuing legal personhood and bodily liberty claims for elephants, the organization seeks to redefine the legal status of animals, because establishing personhood is a foundational step toward dismantling systemic exploitation.
  • Storytelling for Behavioral and Systemic Change
    methodology: storytelling-for-change
    By using empathetic, truth-based storytelling through podcasts, documentaries, and media platforms, the organization drives shifts in public attitudes and behaviors toward animals, because narrative engagement fosters emotional connection and motivates action more effectively than data alone.
  • Youth Education for Long-Term Stewardship
    methodology: youth-education-for-conservation
    By delivering science-based storytelling about wolves and conservation in educational settings, the organization cultivates environmental stewardship in children, because early exposure to ecological narratives builds lasting behavioral and cultural change.