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NORTH AMERICAN VEGETARIAN SOCIETY
Dolgeville, NY · EIN 237399322 · Form 990 · FY2024 · NTEE K99P · Food, Agriculture & Nutrition · Small ($100K-$1M) · navs-online.org
revenue
$390K
expenses
$357K
net assets
$146K
employees
3
volunteers
85
program ratio
99%
mission · from form 990

Our organization educates about the benefits of a vegan lifestyle. We do this through our conference Vegan Summerfest, our webstes, World Vegetarian Day and other activities.

profile · synthesized from sources

The North American Vegetarian Society (NAVS), founded in 1974, is a nonprofit organization that promotes veganism and vegetarian lifestyles through education, events, and member support. Its primary initiatives include the annual Vegan Summerfest conference, World Vegetarian Day on October 1, and a membership program offering educational resources. The organization emphasizes the health, environmental, and ethical benefits of plant-based living and serves a global audience through digital outreach and publications.

irs program accomplishments · form 990 part iii · fy2024

What they reported doing

  1. #1 primary $2K
    Promote veganism through our websites, World Vegetarian Day, posters, help by phone, correspondence and other activities. We also encourage individuals to encourage friends to give veganism a try during October, Vegetarian Awareness Month. We do this through social media and our website. Approximately 18,000 served.
named programs · 3 · from sources

What they call their work

Membership Program
Offers members access to exclusive videos, a recipe card set, discounts on events and merchandise, and educational materials.
Vegan Summerfest
Annual educational conference featuring lectures, cooking demonstrations, and social activities focused on veganism, attracting hundreds of attendees nationwide.
World Vegetarian Day
Global observance on October 1 to promote the benefits of vegetarianism, serving as the kickoff to Vegetarian Awareness Month.
activities · 4 groups

What they do

  • Vegan Advocacy & Community Engagement 3 activities
    • Founded and promotes World Vegetarian Day
      Founded World Vegetarian Day in 1977 as an annual global event to promote vegetarianism and its benefits, using websites, social media, posters, and outreach to serve approximately 18,000 to 25,000 people annually.
    • Organizes and sponsors Vegan Summerfest annual educational conference
      Hosts an annual educational conference called Vegan Summerfest featuring lectures, classes, food demonstrations, and recreational activities, attracting 500–700 attendees each year. The event includes programming led by over 60 speakers and offers special sessions for children and youth.
    • Supports local vegetarian groups and community engagement
      Facilitates social and educational engagement by supporting local vegetarian groups, enabling individuals to connect and learn within their communities.
  • Plant-Based Nutrition Education & Support Programs 2 activities
    • Distributes recipe resources to members and new vegetarians
      Provides members and new vegetarians with recipe cards and access to a curated recipe directory featuring vegan recipes developed by award-winning chefs, cookbook authors, and dietitians; includes a set of 40 recipe cards distributed to new members.
    • Provides educational resources and support to vegetarians and the public
      Offers phone, email, and correspondence-based assistance, along with online content including websites, recipe directories, educational videos, and literature to support individuals, educators, media, and organizations interested in vegetarianism and veganism.
  • Professional Membership and Association Benefits 1 activity
    • Offers membership benefits including discounts and exclusive content
      Provides members with access to a video gallery of educational content, discounts on conference attendance, and a 10% discount on merchandise through its online store.
  • Organizational Newsletter Production and Distribution 1 activity
    • Produces and distributes Vegetarian Voice magazine
      Distributes Vegetarian Voice magazine to members as part of membership benefits.
financials · form 990 · fy2024
revenue
Total revenue$390K
Contributions & grants$27K7%
Program service revenue$360K93%
Investment income$4080%
Other revenue$2K
expenses
Total expenses$357K
Program expenses99%
Admin / overhead1%
Fundraising0%
Salaries & benefits$63K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$146K
Cash$79K
Investments$0
Liabilities$0
Net assets$146K
Liquid reserves2.6 mo
3 years on record · 2022–2024 · YoY revenue +18.6%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 2
NameTitleHours/wkCompensation
Sharon Graff President and Treasurer 40 $51K
Heidi Fox 2hd Vice President 6 $6K
board members · 7
  • Bob Leroy — Board Member
  • Brian Graff — 1st Vice President and Secretary
  • Hal Hamer — Board Member
  • Jeff Baker — Board Member
  • Maribeth Abrams — Board Member
  • Pat Griffin — Board Member
  • Sue Speck — Board Member
relationships · 7

Who they work with

  • American Vegan Society Partner — Collaborates with NAVS during Vegan Cuisine Month to promote vegan food awareness.
  • International Vegetarian Union Network — Endorsed World Vegetarian Day, launched by NAVS.
  • International Vegetarian Union Partner — Endorsed World Vegetarian Day, which was originated by NAVS in 1977.
  • International Vegetarian Union Partner — Endorsed World Vegetarian Day, which was originated by NAVS.
  • NAVS Network — NAVS affiliates local vegetarian groups into a broader network.
  • Vegan Summerfest Network — Hosts and provides content from the Vegan Summerfest conference for members, indicating organizational affiliation or programming integration.
  • WebpageFX Partner — Partner for website design, web development, and internet marketing services.
strategies · 4

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Education Through Member Engagement
    methodology: education_through_membership
    By offering educational content and exclusive resources as part of membership, we promote sustained engagement with vegetarianism because perceived value and belonging increase commitment and behavior change.
  • Experiential Engagement Model
    methodology: experiential_engagement
    By combining education, food, and recreation in events and conferences, we increase adoption and retention of vegetarianism because engaging, multisensory experiences are more effective at changing behavior than information alone.
  • Public Education via Multi-Channel Campaigns
    methodology: public-education-campaigns
    By disseminating information through conferences, websites, and annual events, we increase public awareness and adoption of vegan lifestyles because repeated, accessible exposure across formats reinforces behavioral change.
  • Values-Aligned Governance
    methodology: member-aligned_governance
    By requiring board members and nominators to be vegetarian and affiliated with the organization, we ensure strategic alignment with core values because shared identity and lived experience lead to more authentic and consistent mission execution.