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BEYOURPOSSIBLE INC
NEW YORK, NY · EIN 881378982 · Form 990 · FY2024 · NTEE H12 · Medical Research · Small ($100K-$1M) · beyourpossible.com
revenue
$524K
expenses
$557K
net assets
$7K
employees
0
volunteers
3
program ratio
99%
mission · from form 990

TO MAKE A SIGNIFICANT IMPACT ON THE FUTURE OF MEDICAL ADVANCEMENT WHILE INSPIRING MILLIONS GLOBALLY TO FIND AND TAKE STEPS TOWARDS THEIR POSSIBLE

profile · synthesized from sources

Be Your Possible Inc is a nonprofit founded in 2022 by Sermo CEO Peter Kirk following his recovery from acute myeloid leukemia. The organization advances medical research through its flagship "Run for Research" campaign, which mobilizes physicians, healthcare professionals, and the public to pledge runs and direct funding to research causes. It also supports stem cell transplant research at Memorial Sloan Kettering Cancer Center.

named programs · 2 · from sources

What they call their work

1,000 Half Marathons Initiative
Founder Peter Kirk’s personal commitment to complete 1,000 half marathons over 10 years to raise $1 million for stem cell transplant research at Memorial Sloan Kettering Cancer Center.
Run for Research
Annual global running event where participants pledge distance to unlock corporate donations for medical research; participants vote on research areas to support, and funds are distributed proportionally across more than 50 organizations.
activities · 2 groups

What they do

  • Charity Event Organization 3 activities
    • Advancing stem cell transplant and medical research through long-term endurance campaigns
      Committed to completing 1,000 half marathons over 10 years to raise $1 million for stem cell transplant research at Memorial Sloan Kettering Cancer Center, building on individual recovery stories to inspire broader support for medical advancement.
    • Organizing and mobilizing global participants in the annual Run for Research event to fund medical research
      Organizes the annual Run for Research event, which mobilizes physicians, healthcare teams, and global participants across 86 countries to generate funding for medical research. Since 2022, the event has engaged over 6,500 participants and raised $1.3 million through participant-driven fundraising.
    • Supporting individual physical recovery and public inspiration post-transplant
      Supported an individual in achieving a physical recovery goal by training to run the NYC Marathon two and a half months after a transplant, using personal recovery stories to motivate and inspire others.
  • Charitable Grantmaking to Specific Causes 1 activity
    • Funding medical research through participant-directed grant distribution
      Facilitates the distribution of raised funds to medical research organizations selected by event participants; over 50 such organizations have received grants through this mechanism.
financials · form 990 · fy2024
revenue
Total revenue$524K
Contributions & grants$524K100%
Program service revenue$00%
Investment income$00%
Other revenue$0
expenses
Total expenses$557K
Program expenses99%
Admin / overhead1%
Fundraising0%
Salaries & benefits$0
Grants paid out$554K
Largest expense lineFacilities
balance sheet
Total assets$7K
Cash$7K
Investments$0
Liabilities$0
Net assets$7K
Liquid reserves0.1 mo
2 years on record · 2023–2024 · YoY revenue +313.9%
leadership · form 990 part vii · fy2024

Who runs it

board members · 2
  • ERIN FITZGERALD — DIRECTOR
  • NATALIE FEDERLE — DIRECTOR
relationships · 5

Who they work with

  • Memorial Sloan Kettering Cancer Center Funder — Receives funding for stem cell transplant research through Be Your Possible's 1,000 half marathons fundraising initiative.
  • Memorial Sloan Kettering Cancer Center Government — Medical institution where Peter Kirk received a life-saving stem cell bone marrow transplant.
  • Memorial Sloan Kettering Cancer Center Partner — Provided life-saving stem cell transplant treatment for the organization's founder.
  • Sermo Partner — Collaborates to unlock donations for medical research through the Run for Research initiative.
  • Sermo Partner — Official sponsor of the Run for Research event; all donations are made on behalf of Sermo.
strategies · 4

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Health Equity-Focused Research Prioritization
    methodology: health_equity-focused_research_prioritization
    By prioritizing research in family medicine and primary care that addresses social determinants of health, the organization improves outcomes for vulnerable populations, because equitable access and prevention-focused care reduce systemic disparities.
  • Participant-Directed Funding Model
    methodology: participant-directed_funding
    By allowing participants to direct where funds go, the organization increases engagement and ensures research funding aligns with personal and community priorities, because empowered donors are more invested and motivated to contribute meaningfully.
  • Personal Challenge as Catalyst for Health and Fundraising
    methodology: personal-challenge-fundraising
    By linking personal physical challenges—like endurance running—to medical research funding, the organization generates greater public awareness and financial support, because individual milestones create emotional resonance and inspire sustained participation.
  • Research-Driven Treatment Advancement
    methodology: research-driven_treatment_advancement
    By advancing medical research, particularly in life-saving treatments, the organization improves patient outcomes, because innovation in science directly enables better clinical interventions and healthcare solutions.