named programs · 3 · from sources
What they call their work
Film Screenings and Community Dialogues
Organizes public screenings of Tribe of Heart documentaries followed by Q&A sessions and receptions to foster cross-cultural dialogue and promote animal justice and compassion.
Peaceable Journey
Companion website and outreach initiative for "Peaceable Kingdom: The Journey Home," offering educational resources, vegan starter kits, and guides to support lifestyle change.
Portuguese Screening Room
Online multilingual resource hub providing Portuguese-language versions of Tribe of Heart films, subtitles, and educational materials for use in Brazil and other Portuguese-speaking regions.
activities · 5 groups
What they do
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Vegan Advocacy & Community Engagement 2 activities
- Founding and maintenance of HumaneMyth.org educational platformFounded and maintained HumaneMyth.org, an online educational resource that challenges the concept of 'humane' animal agriculture and exposes industry influence on animal-protection organizations and public messaging. The platform is cited across multiple sources with consistent purpose and content.
- Organization of public film screenings and related outreach eventsHosted and supported public film screenings, including sold-out premieres and community-organized events, in locations such as New York City and multiple Brazilian cities. Events often included distribution of informational packets (e.g., vegan starter kits), sanctuary information, and vegan refreshments to promote animal advocacy and lifestyle change.
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Animal Protection Advocacy & Campaigns 1 activity
- Conducting public education and legal advocacy against suburban deer cullingConducted a multi-year public education and legal campaign opposing the mass killing of suburban deer in their local community, receiving national recognition including four national awards for activism, two of which were lifetime achievement honors.
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Human Rights & Peace Education Curriculum 1 activity
- Development and teaching of Holistic Nonviolence frameworkDevelops and teaches Holistic Nonviolence as a framework for personal and social transformation, which informs the organization’s values and upcoming documentary project "LEGACY."
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Film Distribution and Screening Programs 1 activity
- Operation of Global Tribal Cinema and Online Screening Room initiativesLaunched and maintained Global Tribal Cinema and the Online Screening Room, providing free, multilingual access to documentary films and educational resources. These platforms include language-specific websites in Simplified and Traditional Chinese, Czech, French, Slovenian, Vietnamese, Portuguese, and others, with localized content and hosting arrangements to ensure accessibility, including within China.
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Documentary Film Production 1 activity
- Production and distribution of documentary films for animal advocacyProduced and distributed two feature documentary films, "The Witness" and "Peaceable Kingdom: The Journey Home," which have been screened in 80 film festivals worldwide, broadcast on public television in North America and Europe, and translated into at least 12 languages for global access. A third documentary and a book are in development.
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financials · form 990EZ · fy2024
revenue
Total revenue$70K
Contributions & grants$39K56%
Program service revenue$15K22%
Investment income$3K4%
Other revenue$603
expenses
Total expenses$95K
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits$31K
Grants paid out$246
balance sheet
Total assets$74K
Cash—
Investments—
Liabilities—
Net assets$-108K
2 years on record · 2023–2024 · YoY revenue +0.2%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 2
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| James LaVeck | Executive Director, Board Secretary | 40 | $18K |
| Jenny Stein | Program director, Board member | 40 | $11K |
board members · 2
- Kevin Smith — Board member
- Pam Page — Board President
relationships · 25
Who they work with
- Brazilian Vegetarian Society Partner — Organization whose volunteers organized film screenings and served as language auditors for Portuguese subtitles of Tribe of Heart films.
- California Teachers Association Government — Endorsed Tribe of Heart's work
- California Teachers Association Government — Endorsed the organization's work
- Cine VEDDAS Partner — Brazilian organization focused on using film for public outreach, whose members Bianca Dantas and Camila Hardt translated "The Witness" and conducted screenings.
- Culture and Animals Foundation Funder — Provided early grants that supported Tribe of Heart's filmmaking and helped launch the organization's work as social justice filmmakers.
- Gen Nishino Partner — Donated photographic services to document the event.
- HumaneMyth.org Partner — Co-founded and collaboratively maintained as an educational initiative to challenge industry narratives about animal agriculture.
- HumaneMyth.org Partner — Co-founded and collaboratively maintained as an educational initiative to challenge misconceptions about animal agriculture.
- HumaneMyth.org Partner — Co-founded and collaboratively operated online educational resource focused on exposing misinformation in animal agriculture.
- HumaneMyth.org Partner — Co-founded and jointly operated online educational initiative focused on exposing misinformation in animal agriculture.
- Jan Cejka Partner — Volunteer and collaborator who translated Tribe of Heart's films and website into Czech and facilitated their dissemination in the Czech Republic.
- Kairos Coalition Partner — Partnered with Kairos Coalition to organize test screenings of Peaceable Kingdom: The Journey Home in Hanoi and Ho Chi Minh City.
- Meg Jones Partner — Volunteer translator and activist who collaborated with Tribe of Heart to adapt films into Traditional Chinese and promote animal rights in Taiwan.
- Mostra Animal International Film Festival for the Animals Partner — Film festival that hosted the Brazilian premieres of "Peaceable Kingdom: The Journey Home" and "The Witness."
- Paul Henderick Partner — Previously led translation efforts for a Chinese-language version of "The Witness" and encouraged Tribe of Heart to translate "Peaceable Kingdom" into Chinese.
- ProAnima Partner — Brazilian animal advocacy organization whose founder, Simone de Lima, collaborated on the Portuguese translation of Tribe of Heart films.
- The Healthy You Network Partner — Collaborated with Tribe of Heart to organize the Tucson premiere screening of "Peaceable Kingdom: The Journey Home."
- The Tablet Partner — Hosted and publicized the film screening event in New York City.
- United Teacher's Federation Government — Endorsed Tribe of Heart's work
- United Teacher's Federation Government — Endorsed the organization's work
- VegFund Funder — Provided a grant enabling the offering of vegan food at the event.
- Vegan Initiative Partner — Collaborated with Tribe of Heart to translate The Witness into Slovenian and use it in an anti-fur campaign in Slovenia.
- Vege NC Partner — Local vegan organization in New Caledonia that used Tribe of Heart's films for public screenings.
- Yêu Động Vật Partner — Collaborated with Yêu Động Vật (YDV) to subtitle and distribute The Witness in Vietnamese and develop educational resources.
- Zhiyun Luo Partner — Collaborated with Tribe of Heart to refine the Chinese translation of Global Tribal Cinema, bringing fluency in Chinese and English, formal training in philosophy, and deep alignment with the organization's values.
strategies · 5
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Culturally-Adaptive Translation for Fidelity and Reachmethodology: culturally-adaptive translationBy ensuring translations preserve philosophical and emotional nuance across languages and cultures, we maintain the integrity and impact of advocacy content, because authentic cross-cultural resonance is necessary for moral messages to inspire transformation globally.
- Holistic Nonviolence as Theory of Changemethodology: holistic-nonviolenceBy teaching that personal transformation through ethical consistency across all forms of oppression leads to broader social evolution, we produce lasting change, because interconnected systems of violence require a unified, principled rejection of harm across species, race, gender, and environment.
- Justice-Centered Cultural Reframingmethodology: justice-centered advocacyBy shifting discourse from "humane treatment" to animal justice, we challenge the legitimacy of using animals as means to human ends, because redefining the moral frame activates deeper ethical critique and systemic change.
- Media for Moral Awakeningmethodology: media-for-moral-awakeningBy using documentary films, educational media, and storytelling to expose hidden injustices, we awaken compassion and inspire individual transformation and nonviolent resistance, because emotional and moral engagement drives ethical behavior change.
- Transformative Storytelling to Extend Empathymethodology: empathy-extensionBy using emotionally resonant narratives that highlight animal individuality and family bonds, we inspire moral imagination and ethical reflection, because personal stories enable viewers to extend human empathy to animals in ways abstract data cannot.