What they call their work
What they do
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Wine Industry Promotion & Education 8 activities
- Chablis Scholar SeriesCo-hosts a national education program with the Bourgogne Wine Board offering trade-only masterclasses on Chablis wines in cities including New York, Miami, Austin, and Los Angeles, led by Bourgogne Wine Ambassadors and local sommeliers; includes recognition and awards for top performers.
- Educational and career advancement supportProvides educational resources, career-advancement opportunities, and maintains a comprehensive directory of Hispanic and Latine wine professionals to support community growth and visibility in the U.S. and globally.
- Latinx Wine SummitHosts an annual one-day hybrid event in Napa, CA, and virtually for beverage trade professionals and consumers, featuring panels, networking, guest speakers, and wine tastings to highlight Hispanic and Latinx contributions to the wine industry; held annually from 2021 to 2023.
- News and event communicationsOperates a mailing list and digital outreach to share news, events, and updates with the Hispanic and Latine wine and spirits community.
- Onsite wine education and mentorship programsDevelops and delivers free, bilingual wine education programs, tastings, and mentorship opportunities in partnership with schools, wineries, and vineyard management companies for students and professionals in the wine and spirits industry.
- Producer showcases and market access initiativesFacilitates product showcases for new-to-market Spanish food and wine producers and provides access to over 300 new wine, cocktail, and craft beer releases, often paired with regional Spanish foods, to expand market visibility and consumer engagement.
- Professional networking and career advancement eventsOrganizes bilingual trade and consumer events led by Hispanic and Latine educators to support networking, employment connections, and professional recognition for wine and spirits professionals.
- Sip & Sabor FestivalHosts a two-day cultural and professional exchange festival in Napa Valley with virtual streaming, featuring food, wine, and spirits producers, expert seminars, regional gastronomy pairings, and networking opportunities for trade professionals and consumers.
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Culinary Workforce Training Programs 1 activity
- Scholarship funding for wine and spirits professionalsFunds scholarships to cover tuition and fees for Hispanic and Latine beverage professionals pursuing education in wine and spirits certification programs and hospitality schools across the United States, in partnership with organizations such as The Roots Fund and the Bourgogne Wine Board.
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Who they work with
- Bourgogne Wine Board Partner — Co-hosted the Chablis Scholar Series and organized masterclasses on Chablis wines across the United States.
- Bourgogne Wine Board Partner — Partnered to launch the Chablis Scholar Series, a national education program featuring trade-only masterclasses in multiple U.S. cities.
- Burgess Cellars Partner — Featured Darwin Acosta of Burgess Cellars in the "Disruptors Shaping the Future of Wine" panel.
- Ceja Vineyards Partner — Featured Amelia Ceja of Ceja Vineyards in the "Voices of the Vineyard" panel on labor rights and vineyard management.
- Co-Fermented Partner — Featured Darwin Acosta of Co-Fermented in the "Disruptors Shaping the Future of Wine" panel.
- Grand Cata Partner — Featured Pedro Rodriguez of Grand Cata in the "Disruptors Shaping the Future of Wine" panel.
- ICEX/Foods and Wines from Spain Partner — Co-presents the 30th Anniversary of Spain’s Great Match trade event.
- Josefina and the Adrià brothers Partner — Co-creators of Mercado Little Spain, the venue for the event.
- KVON Partner — Featured Gabriela Fernandez of KVON’s The Big Sip in a 1:1 discussion with winemaker Chris Rivera.
- Mercado Little Spain Partner — Hosts the Spain’s Great Match event in New York City.
- Parra Wine Co. Partner — Featured Sam Parra of Parra Wine Co. in the "Voices of the Vineyard" panel on labor rights and vineyard management.
- Reyes Wines Partner — Featured Martin Reyes of Reyes Wines in the "Marketing for Hispanic Consumers" panel.
- Salvador Dalí Partner — Features a quote from Salvador Dalí to express the organization's cultural and artistic connection to wine.
- Seis Soles Wine Co. Partner — Featured Chris Rivera, winemaker and vineyard owner of Seis Soles Wine Co., in a 1:1 discussion on winemaking.
- Shitty Wine Memes Partner — Featured Shitty Wine Memes in the "Marketing for Hispanic Consumers" panel.
- The Big Sip Partner — Co-organized the Sip & Sabor Festival, with Gabriela Fernandez of The Big Sip serving as moderator.
- The Roots Fund Partner — Partnered to provide resources and educational scholarships for individuals seeking advancement in the wine and spirits industry.
- Trade Commission of Spain in New York Partner — Organizes the 30th Anniversary of Spain’s Great Match event.
- Virtual With Us Partner — Featured Alex Schrecengost of Virtual With Us in the "Marketing for Hispanic Consumers" panel.
- Volcanic Selections Partner — Featured Marquita Levy of Volcanic Selections in the "Disruptors Shaping the Future of Wine" panel.
- beverage, hospitality, Viticulture and Enology schools Partner — Collaborates with academic institutions to develop free onsite wine education, mentorship programs, and tastings.
- community groups Partner — Collaborates with community groups to provide essential community resources including health services, clothing, and food drives.
- nonprofits Partner — Partners with nonprofits to deliver essential community resources such as health services, clothing, and food.
- vineyard management companies Partner — Partners with vineyard management companies to provide free onsite wine education, mentorship, and tastings.
- wineries Partner — Works with wineries to deliver free onsite wine education, mentorship, and tastings for students and professionals.
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Community-Centered Career Advancementmethodology: community_representationBy centering community and representation as foundational to professional growth, the organization increases career advancement for Hispanic and Latine beverage professionals, because belonging and visibility strengthen professional identity and access to opportunity.
- Hybrid Education and Experiential Networkingmethodology: hybrid-education-outreachBy combining hybrid (in-person and virtual) masterclasses, summits, and interactive culinary-tasting events with guided education, the organization advances professional development and industry inclusion, because experiential learning and direct access to experts increase engagement and market opportunities for underrepresented professionals.
- Market Access Through Sector-Based Visibilitymethodology: sector-based professional directoryBy organizing professionals and producers into defined sectors and creating experiential showcase spaces like the Discovery Zone, the organization enables market entry and trade connections for underrepresented Hispanic and Spanish producers, because structured visibility and direct exposure to importers and distributors reduce barriers to market access.