irs program accomplishments · form 990 part iii · fy2024
What they reported doing
- #1 primary $166KPROVISION OF PROMOTION, ADVERTISING, AND MARKETING AIMED AT PROMOTING BUSINESS IN THE BRIGHTON BEACH NY AREA
named programs · 5 · from sources
What they call their work
Community Events and Seasonal Lighting
Organizes events and installs holiday lighting to enhance vibrancy and attract visitors
Enhanced Sanitation and Maintenance
Provides cleaning and upkeep services for the Brighton Beach Avenue business district beyond city-provided levels
Marketing and Advertising Campaigns
Promotes the Brighton Beach business district through digital, print, and community outreach initiatives
Public Safety Support
Supplements city efforts to ensure a secure environment for businesses, residents, and visitors
Small Business Assistance
Offers resources and guidance to local entrepreneurs, including the 'Doing Business in NYC' guide
activities · 7 groups
What they do
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Organization Website and Online Platform Management 1 activity
- Develops and maintains community websiteDevelops and maintains a public website to support information dissemination and community engagement in the Brighton Beach area.
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Public Space Beautification and Maintenance 1 activity
- Installs and manages seasonal and holiday lightingManages seasonal and holiday lighting installations in the Brighton Beach Avenue shopping district as part of beautification and economic development efforts.
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Business Improvement District Management 1 activity
- Manages sanitation, maintenance, and public safety for commercial districtProvides enhanced sanitation, maintenance, and public safety support for the Brighton Beach Avenue shopping district to improve the local business environment.
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Community Festival & Event Production 1 activity
- Organizes community events and cultural celebrationsOrganizes community events including celebrations of Victory Day and the opening of the “Brighton Beach Pictured” exhibition to engage the local population and promote cultural heritage.
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Local History Preservation and Education 1 activity
- Preserves and promotes local cultural and historical identityPreserves and promotes the cultural and historical significance of Brighton Beach through community engagement, events, and promotional activities.
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Business Member Promotion Services 1 activity
- Provides business promotion and marketing servicesProvides promotion, advertising, and marketing services to support local businesses in the Brighton Beach, NY area, including the development and maintenance of promotional campaigns and resources such as the 'Doing Business in NYC' guide.
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Uncategorized 2 activities
- Facilitates language training for public safety personnelFacilitates language training for local NYPD officers through a partnership with Shorefront YM-YWHA to improve communication with Russian-speaking residents.
- Supports and promotes Russian cultural businessesSupports and promotes a concentration of Russian restaurants and cafes in Brighton Beach, recognized as the largest in America, and highlights unique local offerings such as European-imported fashions and specialty goods.
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financials · form 990 · fy2024
revenue
Total revenue$320K
Contributions & grants$320K100%
Program service revenue$00%
Investment income$00%
Other revenue$0
expenses
Total expenses$334K
Program expenses80%
Admin / overhead20%
Fundraising0%
Salaries & benefits$77K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$85K
Cash$70K
Investments$0
Liabilities$27K
Net assets$58K
Liquid reserves2.5 mo
6 years on record · 2019–2024 · YoY revenue +15.9%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 1
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| YELENA MAKHNIN | EXEC. DIRECTOR | 40 | $65K |
board members · 15
- BOBBY RAKHMAN — BOARD MEMBER
- BRAD LANDER REPRESENTING COMPTROLLE — BOARD MEMBER
- ERCAN KARABEYOGLU — BOARD MEMBER
- ERIC ADAMS — BOARD MEMBER
- ERIC PIKER — VICE PRESIDENT
- INNA VERNIKOV — BOARD MEMBER
- IZABELLA BLAJCH — BOARD MEMBER
- JOSEPH COHEN — BOARD MEMBER
- MARINA POLEVOY — SECRETARY
- MARK DAVIDOVICH — TREASURER
- MICHAEL GEYLIK — BOARD MEMBER
- MOHAMED ABDO — BOARD MEMBER
- PETER YAGDAEY — BOARD MEMBER
- RACHEL REYENTOVICH — BOARD MEMBER
- SETH RUBENSTEIN — PRESIDENT
relationships · 11
Who they work with
- Brighton Beach District Management Association Network — Brighton Beach BID operates as a program of the Brighton Beach District Management Association (DMA).
- Chaim Deutsch Government — Councilman serving the Brighton Beach area
- Chaim Deutsch Partner — Local Councilman representing the Brighton Beach community
- Local Community Board 13 Government — Local government body representing the community in Brooklyn
- Local Community Board 13 Partner — Local government body representing the Brighton Beach community
- Local Police Precinct 60 Government — Government agency providing law enforcement services in the Brighton Beach area
- Local Police Precinct 60 Partner — Local law enforcement agency serving the Brighton Beach community
- MasterCard Partner — Funded the development of the Brighton Beach BID website.
- New York City Government — Provides resources and guidance for small businesses operating within the city.
- New York City Department of Small Business Services Government — Supported the development of the Brighton Beach BID website.
- Shorefront YM-YWHA Partner — Partnered to provide conversational Russian language training for local NYPD officers.
strategies · 3
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Culture-Led Revitalization and Community Identity Buildingmethodology: culture-based_community_identityBy promoting cultural assets such as Russian cuisine, European-imported goods, multilingual community engagement, and connections to literature and theater, the organization stimulates economic activity and community cohesion because shared cultural identity increases resident pride, attracts culturally aligned visitors, and differentiates the district in a competitive urban landscape.
- Place-Based Economic Development through Comprehensive Place Managementmethodology: comprehensive_place_managementBy implementing a coordinated strategy of physical improvements, sanitation, public safety, marketing, and community events, the organization fosters economic growth and community vitality in Brighton Beach because a well-maintained, attractive, and active public realm increases foot traffic, supports local businesses, and strengthens neighborhood identity.
- Public-Private Partnership Model for Local Business Supportmethodology: public-private_partnershipBy partnering with public and private entities, the organization amplifies its capacity to deliver services and promote economic development because pooled resources and cross-sector collaboration enable more sustainable and scalable interventions than unilateral action.