named programs · 5 · from sources
What they call their work
Green & Clean Committee
Engages neighbors in beautification efforts, including greening initiatives and cleanliness campaigns.
Historic Walking Tours
Guided 45-minute walking tours highlighting local history, including special events for the 250th anniversary of the Declaration of Independence.
Member Discount Program
Provides MHNA members with discounts at local restaurants, salons, retailers, and service providers in Murray Hill.
Park Avenue Day
Annual street festival featuring art, food, shopping, and entertainment, attracting over 50,000 attendees.
Quality of Life Committee
Addresses neighborhood concerns such as parking garage safety, garbage containerization, and construction issues through advocacy and liaison with city agencies.
activities · 3 groups
What they do
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Professional Membership and Association Benefits 2 activities
- Operating membership program for local entitiesOffers four membership levels—Individual, Senior Discount, Small Business, and Corporate—to small businesses, nonprofits, schools, and organizations serving the Murray Hill neighborhood. Membership provides access to exclusive benefits and participation in association activities.
- Providing member benefits and event accessGrants free or discounted access to MHNA-hosted events—including monthly gatherings and business-only meetings—and offers a free booth at Park Avenue Day to all Business Members. Also provides member-exclusive discounts at local businesses.
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Public Space Beautification and Maintenance 1 activity
- Facilitating neighborhood improvement initiativesOperates Green & Clean and Quality of Life Committees to engage residents in greening, beautification, transportation and safety advocacy, historic preservation, and design efforts that enhance the Murray Hill neighborhood environment.
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Free Outdoor Music Concerts 1 activity
- Hosting community events and public gatheringsOrganizes free weekly outdoor summer concerts through the Pershing Square Sounds series, hosts an annual street festival (Park Avenue Day) attracting over 50,000 attendees with 150+ booths, and conducts a historic 1.5-mile guided walking tour in celebration of America's 250th anniversary.
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financials · form 990 · fy2024
revenue
Total revenue$113K
Contributions & grants$40K35%
Program service revenue$73K64%
Investment income$1680%
Other revenue$0
expenses
Total expenses$27K
Program expenses74%
Admin / overhead26%
Fundraising0%
Salaries & benefits$0
Grants paid out$0
Largest expense lineProfessional Fees
balance sheet
Total assets$115K
Cash$100K
Investments$0
Liabilities$15K
Net assets$100K
Liquid reserves44.7 mo
3 years on record · 2022–2024 · YoY revenue +219.8%
leadership · form 990 part vii · fy2024
Who runs it
board members · 18
- BARBARA SAGAN — VICE PRESIDE
- BECKY FLIG — TREASURER
- ELLEN HAGER — TRUSTEE
- FLORENT FIRMIN — TRUSTEE
- HEATHER DOLLAND TAMAM — VICE PRESIDE
- JEAN PRAHBU — TRUSTEE
- JESSICA LAVOIE — VICE PRESIDE
- JON HARARI — PRESIDENT
- JUSTIN GOLDBERG — TRUSTEE
- KATE FINNERTY — SECRETARY
- LANCE ZORKIN — TRUSTEE
- LILLI SWIDMAN DAVIS — VICE PRESIDE
- MAYA CABALLERO — TRUSTEE
- NIKHILSRIKHUMAR — TRUSTEE
- RICHARD MONTANYE — TRUSTEE
- SUSAN DEMMET — VICE PRESIDE
- VICTORIA SPAGNOLA — TRUSTEE
- W SULLIVAN — TRUSTTE
relationships · 10
Who they work with
- 5th & MAD Partner — Partner restaurant offering a 10% dining discount to MHNA members.
- Abitino Pizza Partner — Partner business offering $2 off any large pizza to MHNA members.
- Bondvet Partner — Partner veterinary service offering MHNA members $25 off visits with membership verification.
- CitiView Media New York Partner — Partner digital marketing agency offering MHNA members a 20% discount on services.
- Little Mozart Foundation Partner — Collaborates with the Little Mozart Foundation for family programming at community events such as Park Avenue Day.
- Park Avenue Day Partner — Collaborates with Park Avenue Day as part of its signature neighborhood event programming.
- Regional, national, and international partners Partner — Collaborates with regional, national, and international organizations through corporate membership.
- Royalton Park Avenue Partner — Partner hotel offering MHNA members room discounts, complimentary upgrades, and waived fees.
- The Morgan Library & Museum Partner — Partner cultural institution offering MHNA members discounted public program tickets and extended membership benefits.
- WindowsWear Partner — Partner tour provider offering MHNA members a 50% discount on fashion window walking tours.
strategies · 5
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Community-Based Membership Networkmethodology: community-based_membershipBy offering tailored membership benefits to local institutions—including small businesses, nonprofits, and schools—the organization strengthens neighborhood-level networks and collective ownership of community outcomes, because inclusive participation fosters sustained engagement and mutual investment in neighborhood vitality.
- Community-Driven Neighborhood Enhancementmethodology: community-driven neighborhood enhancementBy preserving historic character, greening public spaces, advocating on quality of life issues, and organizing social events, the organization increases neighborhood desirability and resident attachment, because physical and social improvements create a shared sense of pride and belonging that sustains long-term community health.
- Integrated Services for Self-Sufficiencymethodology: integrated-servicesBy combining humanitarian aid with vocational training in horticulture, greening, and cleaning, the organization supports skill development and long-term self-sufficiency among homeless individuals, because access to both immediate support and workforce preparation addresses root causes of instability.
- Mutual Promotion for Business Visibilitymethodology: mutual-promotion-networkBy promoting member business content through its digital channels, the organization increases visibility for local businesses, because reciprocal promotion strengthens member value and incentivizes ongoing participation in the network.
- Strategic Partnership Leveragemethodology: strategic_partnership_networkBy forming corporate memberships with regional, national, and international organizations, the organization expands its reach and resource base, because strategic alliances enable shared promotion, broader collaboration, and amplified impact beyond local capacity.