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THINK EQUAL USA INC

New York, NY · EIN 822709135 · Form 990 · FY2023 · NTEE O54 · Youth Development · Medium ($1M-$10M) · thinkequal.org
revenue
$1.7M
expenses
$1.9M
net assets
$1.6M
employees
0
program ratio
77%
mission · from form 990

OUR MISSION IS TO ACHIEVE A GLOBAL SYSTEM CHANGE IN EDUCATION INTRODUCING SOCIAL AND EMOTIONAL LEARNING AS A COMPULSORY NEW SUBJECT ON NATIONAL CURRICULA AROUND THE WORLD. THIS MUST START FROM THE EARLIEST YEARS.

profile · synthesized from sources

Global nonprofit advancing social and emotional learning (SEL) as a foundational subject in early education. Works with governments, educators, and communities to integrate SEL into national curricula for children aged 3–6. Founded by filmmaker Leslee Udwin, the organization focuses on systemic change in education policy and practice worldwide, with programs currently active across Africa, Asia, Europe, the Middle East, and the Americas.

irs program accomplishments · form 990 part iii · fy2020

What they reported doing

  1. #1 primary $174K
    SOCIAL & EMOTIONAL LEARNING UK - GRANT PROVIDED TO THINK EQUAL UK FOR ITS CHARITABLE PURPOSES OF SOCIAL AND EMOTIONAL LEARNING FOR 3-6 YEARS OLD CHILDREN AROUND THE WORLD. THE GRANT WAS TO PROVIDE STRATEGIC SUPPORT FOR CORE STAFF, APPOINT PERSONAL ASSISTANTS TO THEIR FOUNDER TO GIVE MORE CAPACITY FOR THE WORK, AND APPOINT FUNDRAISERS TO FUNDRAISE FOR FINANCIAL SUSTAINABILITY.
named programs · 3 · from sources

What they call their work

Eastern Europe SEL Initiative
Program delivering social-emotional learning curricula in Ukraine and Moldova, reaching over 1,400 children and 160 educators, adapted to local contexts through collaboration with education authorities.
Randomised Control Trial (RCT) - Australia
Research initiative conducted with Yale and Federation Universities assessing the impact of the Think Equal program on children’s behaviors and attitudes across 40 kindergarten services in Melbourne and Brisbane.
Think Equal SEL Curriculum
Comprehensive social and emotional learning program for children aged 3–6, implemented in partnership with governments and educators to integrate SEL into national curricula.
activities · 8 groups

What they do

  • Social-Emotional Learning (SEL) Programs 2 activities
    • Distribution of EQlicious digital home kits for family-based SEL
      Provides digital home kits (EQlicious) featuring 12 animated stories, downloadable books, and 60 activities to support social-emotional learning for children aged 3–7 at home, with a model linking kit purchases to program donations.
    • Implementation of a 30-week Social and Emotional Learning program for children ages 3–6
      Delivers a comprehensive, age-differentiated SEL curriculum in early childhood settings through narrative picture books, lesson plans, and activities across three levels (ages 3–4, 4–5, and 5–6), reaching over 582,234 children in 33 countries since 2016.
  • Creative Arts Therapy Programs 1 activity
    • Adapted SEL program delivery in refugee and internally displaced person settings
      Implements a trauma-informed 30-week Social and Emotional Learning program for refugee and internally displaced children, featuring 30 narrative books and weekly lessons co-developed with trauma specialists from Columbia University.
  • Published Narrative Projects 1 activity
    • Development and dissemination of pandemic-response educational resources
      Created and distributed the book "Rainbows in Windows" in collaboration with the World Health Organization to help families explain the global pandemic to young children, including public reading events.
  • Individual Child Education Sponsorship 1 activity
    • Funding of Think Equal UK and country-level program implementation
      Funds Think Equal UK to deliver Social and Emotional Learning programs globally, including core staffing, fundraising roles, and full-scale implementation in countries such as Gambia, ensuring program sustainability and reach.
  • Education Policy Advocacy & Reform 1 activity
    • Global advocacy for Social and Emotional Learning in national curricula
      Advocates for the integration of Social and Emotional Learning (SEL) as a compulsory subject in national education systems worldwide, leveraging program outcomes and global partnerships to influence policy.
  • Girls' Education Access Initiatives 1 activity
    • Pilot implementation of SEL program in new countries
      Launches and tests the Think Equal program in new national contexts, such as the pilot in Pakistan with CARE in August 2022, to expand global reach and adapt delivery models.
  • Teacher Professional Development 1 activity
    • Provision of teacher training and capacity building for SEL program implementation
      Offers multi-modal teacher training through online modules (5–8 hours), virtual sessions with master trainers, and in-person workshops, including adaptations for low-connectivity environments to support global program delivery.
  • Student Progress Assessment & Program Evaluation 1 activity
    • Research and evaluation of SEL program outcomes
      Supports and references meta-analytic research demonstrating program effectiveness, including improvements in social-emotional competence, behavioral self-regulation, and early learning outcomes across 79 studies.
financials · form 990 · fy2023
revenue
Total revenue$1.68M
Contributions & grants$1.55M92%
Program service revenue$126K8%
Investment income$00%
Other revenue$0
expenses
Total expenses$1.87M
Program expenses77%
Admin / overhead22%
Fundraising0%
Salaries & benefits$352K
Grants paid out$204K
Largest expense lineOther
balance sheet
Total assets$1.63M
Cash$1.48M
Investments$0
Liabilities$0
Net assets$1.63M
Liquid reserves9.5 mo
5 years on record · 2019–2023 · YoY revenue -22.9%
leadership · form 990 part vii · fy2023

Who runs it

board members · 4
  • Carrie McNabb — Treasurer
  • Henriette Nielsen — Vice Chairman
  • Leslee Udwin — Founder, CEO. & President
  • Marie Amarsinghe — Secretary
relationships · 23

Who they work with

  • CARE Partner — Collaborated with Think Equal on a pilot programme in Pakistan from 2022 to 2023.
  • Center for Healthy Minds Partner — Collaborates to curate mindfulness and kindness materials for children aged 3–4 in Level 1 of the school programme.
  • Center for Healthy Minds Partner — Provider of the Kindness Curriculum, integrated into Think Equal's programme.
  • Columbia University Partner — Provided trauma specialist experts and refugee collaborators to adapt the education program for displaced populations
  • Columbia University’s Earth Institute Partner — Partner in adapting and delivering education programs for vulnerable populations
  • Dame Harriet Walter Partner — Narrates stories in the EQlicious program.
  • David Suddens Funder — Funds the implementation of Think Equal across Gambia.
  • Emma Thompson Partner — Narrates stories in the EQlicious program.
  • Emory University Partner — Developer of the SEE Learning Curriculum, endorsed by the Dalai Lama and included in Think Equal's programme.
  • Global Compact for Education Partner — Partner in advancing global education reform and equity initiatives
  • Mantra Jewellery Partner — Partnered to create the "Together" necklace, with 25% of profits supporting Think Equal.
  • Olivia Colman Partner — Narrates stories in the EQlicious program.
  • Richard Grant Partner — Narrates stories in the EQlicious program.
  • SEE Learning from Emory University Partner — Partners to integrate trauma-informed teaching, breath and body awareness into Levels 2 and 3 of the school programme.
  • Stephen Fry Partner — Narrates stories in the EQlicious program.
  • Think Equal UK Partner — Receives grant funding from THINK EQUAL USA INC to advance social and emotional learning for young children globally.
  • UNESCO Partner — Global partner in implementing early childhood education programs
  • UNESCO Mahatma Gandhi Institute of Education for Peace and Sustainable Development (MGIEP) Partner — Participated in the World Youth Conference on Kindness hosted by MGIEP in October 2020.
  • UNICEF Partner — Global partner in implementing early childhood education programs
  • WPP/Mindshare Team Partner — Collaborated on the development of the new Think Equal Corporate Visual Identity.
  • World Health Organization Partner — Collaborated on the development of the book "Rainbows in Windows" to help families explain the pandemic to children
  • Yale Center for Emotional Intelligence Partner — Collaborates on emotional intelligence components of the early education curriculum
  • Yale Center for Emotional Intelligence Partner — Creator of the RULER Programme, incorporated into Think Equal's curriculum.
strategies · 4

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Early Childhood Social-Emotional Learning as a Core Educational Pillar
    methodology: early-childhood-social-emotional-learning
    By integrating Social and Emotional Learning (SEL) into the core curriculum during early childhood (ages 3–6), we produce long-term positive behavioral outcomes and prevent future violence, because neuroscience shows this period is optimal for shaping attitudes, values, and prosocial neuropathways.
  • Education for Mindset Change to Prevent Violence
    methodology: education-for-mindset-change
    By transforming discriminatory mindsets through education in early childhood, we prevent future violence—particularly by men toward women—because such harmful behaviors stem from root cognitive and emotional patterns established early in life.
  • Systemic Education Reform Through Policy Advocacy
    methodology: systemic education reform
    By advocating for mandatory SEL in national education systems starting in early childhood, we drive systemic change in education, because institutionalizing SEL ensures equitable, scalable impact grounded in evidence of early brain development.
  • Trauma-Informed and Context-Adaptive Curriculum
    methodology: trauma-informed adaptation
    By adapting SEL curricula for trauma-affected populations—including refugees and displaced persons—we increase relevance and effectiveness, because context-specific design informed by trauma specialists supports healing and resilience in high-need communities.