What they reported doing
- #1 primary $2.65MPROVIDED INCLUDE HEALTHY LIFESTYLE PROGRAMS, BREASTFEEDING SUPPORT, ON-SITE HEMATOLOGY, PARTICIAPANT-CENTERED FACILITATED GROUP DISCUSSIONS AND INDIVIDUAL COUNSELING AS ADJUNCT TO HEALTHCARE. THE WIC PROGRAM PROVIDE REFERRALS TO OTHER SERVICES FOR ITS CLIENTS. WE PROVIDES FREE NUTRITIONAL COUNSELING AND VOUCHERS FOR HEALTHY FOOD PREGNANT OR BREASTFEEDING WOMEN AND FOR CHILDREN UNDER AGE 5.
- #2 $862KUHP SCHOOL BASED HEALTH PROGRAM INCLUDES 12 CLINICS; 5 ELEMENTARY, 3 MIDDLE SCHOOL, AND 4 HIGH SCHOOLS. THE DENTAL CLINICS ARE STAFFED WITH ONE PROVIDER AND TWO DENTAL ASSISTANTS, WHO ROTATE DAILY TO EACH SCHOOL. DURING THE SCHOOL YEAR JULY 1, 2023 THROUGH JUNE 30, 2024, UHP SERVICED 5,676 STUDENT USERS TOTALING 19,022 VISITS.
What they call their work
What they do
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WIC Nutrition Support Services 1 activity
- Deliver WIC and nutrition servicesOperates a WIC program providing free nutritional counseling, food vouchers, breastfeeding support, and healthy lifestyle programs to pregnant or breastfeeding women and children under age 5. Also provides on-site nutrition education and services as part of patient support.
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Pediatric Primary and Specialty Care 1 activity
- Deliver pediatric care including routine and acute care servicesProvides pediatric care including routine checkups, immunizations, and management of chronic conditions, along with fast-tracked visits through QuickCare Kids for acute illnesses such as fevers. Offers fast, kid-friendly medical care without appointments for children.
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Community Health Fairs and Screenings 1 activity
- Host annual Diabetes Expo and community health eventsHosts an annual Diabetes Expo offering education, health screenings, nutrition and exercise classes, insurance enrollment assistance, and fresh produce distribution. The 2025 event is scheduled for September 18.
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Healthcare Compliance and Ethics Programs 1 activity
- Maintain organizational compliance and ethical standardsProvides a compliance program to support open communication about policy violations and operates a Compliance Hotline for anonymous reporting of illegal, unethical, or improper conduct.
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Telehealth and Urgent Care Access 1 activity
- Offer after-hours telehealth and virtual care servicesProvides after-hours medical care access by phone when centers are closed and offers telehealth services through a Virtual Care Center for remote patient consultations.
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Home Care Services for Elderly and Disabled 1 activity
- Offer home visiting and community-based health servicesOperates a home visiting program to deliver health care services directly to patients' homes, particularly for vulnerable populations. Also provides services tailored for developmentally disabled individuals.
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Comprehensive Dental Care Services 1 activity
- Operate school-based dental servicesOperates 12 school-based dental clinics with a rotating team of one provider and two dental assistants, serving thousands of students annually through preventive and restorative dental care. Served 5,676 students with 19,022 visits during the 2023–2024 school year.
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Youth Workforce Readiness Programs 1 activity
- Operate youth engagement and workforce development programsRuns Club TIA (Teens In Action), a youth engagement program, and a mentorship program connecting youth with adult mentors. Provides summer employment and internship opportunities through youth workforce initiatives such as WorkForce BX.
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HIV/AIDS Prevention and Support Services 1 activity
- Provide HIV prevention and treatment servicesProvides pre-exposure prophylaxis (PrEP) as part of HIV prevention services and delivers comprehensive medical care for individuals living with HIV.
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Health Insurance Enrollment Assistance 1 activity
- Provide health insurance enrollment assistanceOffers assistance with health insurance enrollment for patients, including at community events such as the Annual Diabetes Expo.
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Outpatient Mental Health Clinic Services 1 activity
- Provide mental health and psychiatric servicesProvides mental health and wellness services for adults and children, including through a home visiting program and mobile crisis services. Operates an ACGME-accredited Community Psychiatry Residency Program to train future psychiatrists in community-based settings.
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Community Health Center Services 1 activity
- Provide primary and specialized healthcare services through a network of health centersOperates a network of twelve primary care sites, two mental health facilities, and twelve school-based health centers, serving approximately 89,000 patients annually in the Bronx, Central Harlem, and Corona, Queens. Provided continuous healthcare services in 2023 with nearly 90,000 patients and approximately 470,000 visits.
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Health Professions Education Programs 1 activity
- Train healthcare professionals through residency and education programsOperates ACGME-accredited residency programs in Community Psychiatry, as well as Nurse Practitioner, Physician Assistant, and Psychiatric Residency Programs to train healthcare professionals in serving underserved populations.
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Uncategorized 1 activity
- Advocate for public health policy and coordinate responses to federal benefit changesConvened a working session with cross-sector leaders to develop a coordinated response to federal benefit cuts affecting SNAP and Medicaid in the Bronx, aiming to identify gaps in outreach and build a replicable response plan.
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Who runs it
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| PALOMA HERNANDEZ | PRESIDENT AND CEO | 35 | $999K |
| BERENICE DIAZ | CHIEF FINANCIAL OFFICER | 35 | $588K |
| WILFRIDO CASTILLO | ASSOCIATE MEDICAL DIR. OF OB/GYN | 40 | $576K |
| SAMUEL DE LEON | VP AND CMO | 40 | $486K |
| MICHAEL NAPOLI | GYNECOLOGIST | 40 | $428K |
| JOE BAEZ | PSYCHIATRIST | 35 | $371K |
| JENNIFER GENUARDI | MEDICAL DIRECTOR | 40 | $361K |
| SANA BLOCH | NEUROLOGIST | 40 | $349K |
- CHARLES GONZALEZ JR — BOARD MEMBER
- CLIFFORD CHARLES — TREASURER
- EDWARD S BUTTS — BOARD MEMBER
- FRANCIA CASTRO — BOARD MEMBER
- HOWARD HINESTROZA MD — VICE CHAIR
- JANETTE STANFORD — BOARD MEMBER
- JOANN RIVERA BAKER — SECRETARY
- LINDA BALDWIN — BOARD MEMBER
- NAYDA PADILLA — BOARD MEMBER
- OSWALDO GUZMAN — BOARD MEMBER
- RHYNNA SANTOS — CHAIRMAN
- ROBERT ALVIS MD — BOARD MEMBER
- YOSELIN GENAO — BOARD MEMBER
Who they work with
- Anna Rickards Partner — Director of Nutrition at Urban Health Plan, quoted in support of the Diabetes Expo.
- Community Health Care Association of New York State Partner — Works alongside the Community Health Care Association of NYS to respond to threats to Medicaid and Essential Plan coverage in the Bronx.
- Community Health Care Association of New York State (CHCANYS) Network — Recipient of the Dr. Jack Geiger Award from CHCANYS, indicating formal recognition and affiliation within the state’s community health network.
- El Nuevo San Juan Health Center Partner — Co-located or affiliated health center providing QuickCare Kids services at the Southern Blvd location.
- Food Bank For New York City Partner — Collaborates with Food Bank For New York City on addressing food insecurity and protecting SNAP benefits in the Bronx.
- Greater Hunts Point Economic Development Corporation Partner — Recognized Rafael Salamanca at the 2026 Spring Mingle Networking Reception, indicating a community partnership or collaborative engagement.
- Greater Hunts Point Economic Development Corporation Partner — Recognized Urban Health Plan leadership at a community networking event, indicating collaborative engagement in Bronx economic and community development.
- Health Resources and Services Administration (HRSA) Government — Federal agency that awarded Urban Health Plan Gold Quality Leader and Gold Child and Maternal Health badges in recognition of high-quality care delivery.
- MetroPlusHealth Partner — Partners with MetroPlusHealth to support enrollment and continuity of health coverage for impacted New Yorkers.
- NAVEX One Partner — Technology partner providing the mobile intake platform for the Compliance Hotline.
- NYC Health + Hospitals/Elmhurst Partner — Collaborates with UHP to provide inpatient training settings for psychiatry residents.
- NYC Health + Hospitals/Lincoln Partner — Collaborates with UHP to provide inpatient training settings for psychiatry residents.
- National Association of Community Health Centers Network — Urban Health Plan's President and CEO serves as Board Chairperson of the National Association of Community Health Centers.
- New York Legal Assistance Group Partner — Collaborates with NYLAG to address legal barriers and support access to health care and food benefits amid federal policy changes.
- New York State Department of Health Government — Licensed under Article 28 and Article 31 of the New York State Health Law
- QuickCare Kids Partner — Collaborates with QuickCare Kids to provide fast-tracked pediatric visits for acute illnesses.
- The Joint Commission Government — Recognized Urban Health Plan as a “Spotlight on Success” for performance improvement and excellence in patient care.
- UnidosUS Network — Recognized with the Maclovio Barraza Award for Leadership by UnidosUS, reflecting affiliation and recognition within a national Hispanic advocacy network.
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Community-Integrated Health and Social Servicesmethodology: social-determinants-of-healthBy embedding health care delivery within schools and neighborhood-based settings and simultaneously addressing social determinants—such as food access, housing, and environmental health—UHB improves health outcomes because these factors collectively shape up to 80% of health status and access barriers.
- Holistic, Patient-Centered Care Modelmethodology: holistic_care_modelBy addressing the mind, body, and spirit through individualized, coordinated care, URBAN HEALTH PLAN INC improves overall well-being because health outcomes are deeply influenced by social, emotional, and environmental factors beyond clinical treatment alone.
- Policy Advocacy as Structural Interventionmethodology: policy_advocacyBy engaging in policy and government advocacy to secure public funding and shape health-related initiatives, URBAN HEALTH PLAN INC addresses systemic inequities and expands community health infrastructure because sustainable change requires altering the policies and resource allocations that govern access and equity.