named programs · 2 · from sources
What they call their work
Educational Programs
Offers training and professional development opportunities for sales, marketing, and revenue management professionals in the hospitality sector.
Networking Events
Hosts industry gatherings, conferences, and forums to connect hospitality professionals and promote knowledge exchange.
activities · 7 groups
What they do
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Industry-Specific Student Scholarships and Competitions 1 activity
- Funds scholarships for students in hospitality-related fieldsAwards annual scholarship opportunities to students through the HSMAI Foundation, supporting education in the hospitality industry.
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Website Accessibility Implementation 1 activity
- Maintains digital accessibility compliance for organizational websiteUses SiteImprove to routinely scan for accessibility issues and conducts regular reviews and remediation to ensure website compliance.
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Corporate Sponsorship Programs 1 activity
- Organizes events with sponsorship and registration services for hospitality professionalsHosts luncheons, seminars, and networking receptions featuring non-refundable registration (with transferability within organizations), while offering exclusive sponsorship packages that include logo placement, website links, and direct audience engagement.
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Industry and Community Recognition Awards 1 activity
- Presents annual awards recognizing leadership and contributions in the hospitality and tourism industryRecognizes individuals and organizations each year through multiple awards including the Frank W. Berkman Tourism Achievement Award, Revenue Management Executive of the Year, Marketing Executive of the Year, General Manager of the Year, and Hospitality Professional of the Year.
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Professional Association Capacity Building 1 activity
- Provides professional development and networking programs for hospitality industry membersOffers educational programming, mentorship opportunities, and facilitates professional networking for over 500 members in the hospitality sector through a structured community platform.
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Professional Development and Standards in Marketing and Communications 1 activity
- Provides professional education programs in hospitality sales, marketing, and revenue managementOffers educational opportunities targeting sales, marketing, and revenue management professionals in the hospitality industry, aimed at advancing their expertise and industry practices.
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Fundraising for Community and Charitable Initiatives 1 activity
- Supports local charities through event-based donation drivesOrganizes events and donation drives aimed at supporting local charitable causes within the New York City area.
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financials · form 990 · fy2025
revenue
Total revenue$221K
Contributions & grants$43K20%
Program service revenue$163K74%
Investment income$50%
Other revenue$15K
expenses
Total expenses$205K
Program expenses58%
Admin / overhead42%
Fundraising0%
Salaries & benefits$0
Grants paid out$0
Largest expense lineProfessional Fees
balance sheet
Total assets$50K
Cash$50K
Investments$0
Liabilities$0
Net assets$50K
Liquid reserves3.0 mo
5 years on record · 2021–2025 · YoY revenue +123.5%
leadership · form 990 part vii · fy2025
Who runs it
board members · 14
- Alex Pensyl — Director of Partnerships Sponsorships
- Andrea LoPiccolo — Director of Awards Recognition
- Benjamin Maddy — Director of Networking Socials
- Consuela Hooblal — Director at Large
- David Arriola — Director of Special Events
- Dayle Nuzzolese — Director of Member Engagement Retention
- Dayna Zeitlin — Director of Collegiate Relations
- Jane Pearsall — Director of Program Venues
- Katy Rupp — Co-Director of Program Content
- Lucille Yokell — Director at Large
- Marcia Skyers-James — Co-Director of Program Content
- Stephen Chrapa — Director of Communications
- Suzi DeAngelis — Director of Public Relations
- William Parris — Director of Member Recruitment
relationships · 31
Who they work with
- 9/11 Memorial & Museum Partner — Recipient of the 2018 Frank W. Berkman Tourism Achievement Award.
- American Cancer Society’s Hope Lodge Partner — Partner organization providing free lodging for cancer patients and families; supported through HSMAI New York's outreach program.
- Central Park Conservancy Partner — Recipient of the 2017 Frank W. Berkman Tourism Achievement Award.
- DonorsChoose.Org Partner — Partner organization supported to help fund classroom needs for students.
- HSMAI Network — HSMAI Greater New York chapter member organization offering exclusive programs to HSMAI members.
- HSMAI Network — Member chapter of the national HSMAI organization with access to a global hospitality network.
- HSMAI Foundation Network — Provides scholarship opportunities to students through the HSMAI Foundation.
- HSMAI Greater New York Chapter Network — Local chapter of the Hospitality Sales and Marketing Association International operating in the Greater New York area.
- Hudson Yards Partner — Recipient of the 2025 Frank W. Berkman Tourism Achievement Award.
- IMG Fashion & Mercedes-Benz Fashion Week Partner — Recipient of the 2011 Frank W. Berkman Tourism Achievement Award.
- Lincoln Center for the Performing Arts Partner — Recipient of the 2019 Frank W. Berkman Tourism Achievement Award.
- Lori O’Connell Partner — Contact person for event registration inquiries and terms-related concerns.
- Macy*s Partner — Recipient of the 2003 Frank W. Berkman Tourism Achievement Award.
- Madison Square Garden Partner — Recipient of the 2023 Frank W. Berkman Tourism Achievement Award.
- Marriott Hotels Partner — Recipient of the 2015 Frank W. Berkman Tourism Achievement Award.
- NYC & Company Partner — Recipient of the 2012 Frank W. Berkman Tourism Achievement Award.
- New York City Mayor Michael Bloomberg Government — Recipient of the 2008 Frank W. Berkman Tourism Achievement Award.
- New York City Mayor Rudolph Giuliani Government — Recipient of the 1997 Frank W. Berkman Tourism Achievement Award.
- Rockefeller Center Partner — Recipient of the 2013 Frank W. Berkman Tourism Achievement Award.
- SiteImprove Partner — Third-party partner that monitors the website for accessibility issues.
- Starwood Hotels Partner — Recipient of the 2001 Frank W. Berkman Tourism Achievement Award.
- THE FDNY, EMTs, NYPD & Port Authority Police Partner — Recipient of the 2002 Frank W. Berkman Tourism Achievement Award.
- The Benjamin Royal Sonesta Partner — Employer of a current HSMAI member and affiliated hospitality organization.
- The Empire State Building Partner — Recipient of the 2014 Frank W. Berkman Tourism Achievement Award.
- The League of American Theaters & Producers Partner — Recipient of the 2000 Frank W. Berkman Tourism Achievement Award.
- The Mayor’s Office of Film, Theatre & Broadcasting Partner — Recipient of the 2004 Frank W. Berkman Tourism Achievement Award.
- The Statue of Liberty & Ellis Island Partner — Recipient of the 2016 Frank W. Berkman Tourism Achievement Award.
- The Today Show Partner — Recipient of the 1999 Frank W. Berkman Tourism Achievement Award.
- Times Square Alliance Partner — Recipient of the 2010 Frank W. Berkman Tourism Achievement Award.
- Union Square Hospitality Group Partner — Recipient of the 2026 Frank W. Berkman Tourism Achievement Award.
+ 1 more
strategies · 2
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Complementary Education Integrationmethodology: complementary_education_modelBy providing supplemental education and programming that aligns with academic curricula and industry needs, we improve workforce readiness in hospitality sales and marketing, because bridging classroom learning with real-world application increases skill retention and career preparedness.
- Relationship-Based Professional Developmentmethodology: relationship_based_developmentBy fostering mentorship, networking, and relationship-building between experienced executives and emerging professionals, we enhance career development and industry engagement in hospitality, because personal connections increase knowledge transfer, trust, and professional opportunity.