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HICKS STRONG INC

HALFMOON, NY · EIN 842612081 · Form 990EZ · FY2024 · NTEE F80 · Mental Health & Crisis Intervention · Small ($100K-$1M) · hicksstrong.org
revenue
$151K
expenses
$138K
net assets
$34K
employees
mission · from form 990

OUR MISSION AT HICKSSTRONG INC. IS TO SAVE MILITARY LIVES! WE ACHIEVE THIS BY CONNECTING VETERAN AND ACTIVE DUTY SERVICE MEMBERS WITH CONFIDENTIAL MENTAL HEALTH THERAPISTS VIA TELEHEALTH, AND WE COVER THEIR CARE.

profile · synthesized from sources

Hicks Strong Inc. is a nonprofit organization dedicated to saving military lives by providing confidential telehealth mental health therapy to veterans and active-duty service members at no cost. Founded by Sienna Hicks in response to the suicide of her brother, a U.S. Navy serviceman, the organization also supports surviving siblings of suicide loss. It operates nationally with a focus on reducing stigma and improving access to care.

named programs · 2 · from sources

What they call their work

Confidential Telehealth Therapy
Provides free, confidential mental health counseling to veterans and active-duty service members via telehealth, covering the cost of care to remove financial barriers.
Still Siblings: The Unbreakable Bond
Peer-run online support group for adults aged 18+ who have lost a sibling to suicide, offering monthly virtual meetings and community connection.
activities · 5 groups

What they do

  • Mental Health Education and Awareness 3 activities
    • Advocate for military mental health awareness and reform
      Conducts advocacy campaigns and media outreach, including radio interviews and public discussions, focused on improving mental health support in the military, inspired by the death of Navy Airman Macoy Hicks.
    • Deliver mental health workshops and educational presentations
      Conducts workshops and presentations at events, conferences, and meetings focused on mental health awareness, suicide prevention, PTSD, depression, anxiety, and resilience-building techniques for active-duty and veteran service members.
    • Run mental health awareness campaigns for military communities
      Implements outreach campaigns aimed at raising awareness about mental health issues among active-duty and veteran service members, promoting access to care and reducing stigma.
  • Veteran Benefits and Reintegration Support 2 activities
    • Provide mental health support for veterans transitioning to civilian life
      Offers targeted mental health services and support programs to assist veterans in navigating the challenges of transitioning from military to civilian life.
    • Provide telehealth mental health therapy to service members and veterans
      Offers telehealth therapy services to active-duty military members, veterans, and military family members, covering the cost of care for those in crisis. This includes sponsored therapy sessions and direct provision of mental health treatment.
  • Veteran Support Grantmaking 1 activity
    • Award grants to surviving military siblings
      Funds the Sienna's Gold Star Sibling Grant, which provides financial support to surviving siblings of deceased military service members regardless of cause of death.
  • Grief Support Groups and Counseling 1 activity
    • Facilitate peer support groups for military-affected individuals
      Hosts monthly peer support group meetings via Google Meet for adults aged 18 and over who have lost a sibling to suicide, providing a structured space for emotional support and connection.
  • Creative Arts Therapy Programs 1 activity
    • Provide therapeutic art programming through Hug Mugs
      Offers a therapeutic art experience by facilitating hand-painting of Hug Mugs, which are then distributed to service members as symbolic gestures of gratitude, emotional support, and comfort.
financials · form 990EZ · fy2024
revenue
Total revenue$151K
Contributions & grants$140K93%
Program service revenue
Investment income
Other revenue
expenses
Total expenses$138K
Program expenses
Admin / overhead
Fundraising
Salaries & benefits$54K
Grants paid out
balance sheet
Total assets$54K
Cash
Investments
Liabilities
Net assets$34K
5 years on record · 2020–2024 · YoY revenue -24.2%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 1
NameTitleHours/wkCompensation
MICHAEL HICKS PRESIDENT 40 $54K
relationships · 9

Who they work with

  • Faith-based groups Partner — Partners with faith-based groups to facilitate outreach programs that connect individuals struggling with mental health.
  • Jolee Hicks Partner — Family member and co-founder involved in providing mental health support through the organization.
  • Michael Hicks Partner — Family member and co-founder involved in providing mental health support through the organization.
  • MyGivingCircle.org Partner — Platform where supporters can vote to direct funding to HicksStrong Inc.
  • Schools Partner — Collaborates with schools to implement mental health awareness programs and integrate mental health education into curricula.
  • Still Siblings; The Unbreakable Bond Partner — Collaborative online support group co-created with a fellow sibling survivor to support siblings grieving suicide loss, regardless of military connection.
  • WPDH 101.5 Partner — Collaborated with the Boris and Robyn Show on WPDH 101.5 to discuss the mission and impact of HicksStrong Inc.
  • www.awildridecalledlife.com Partner — Shares a resource link to a website run by a retired Army Veteran focused on mental health and suicide prevention.
  • www.theleftoverpieces.com Partner — Shares a resource link to a podcast and online community for parents grieving the suicide loss of a child.
strategies · 5

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Leadership Empowerment to Improve Support-Seeking
    methodology: leadership_empowerment
    By equipping leaders to recognize signs of mental health struggles and intervene effectively, the organization improves early support-seeking behavior, because trusted leaders act as accessible entry points to care within military communities.
  • Peer-Run Support Based on Lived Experience
    methodology: peer_support
    By using a peer-run support model where individuals with shared lived experience (e.g., sibling suicide loss) provide mutual support, the organization fosters deeper understanding and healing, because shared trauma increases trust and reduces isolation.
  • Stigma Reduction Through Dialogue and Framing
    methodology: stigma_reduction_through_dialogue
    By reframing mental health needs as "invisible wounds of service" and fostering open dialogue, the organization reduces stigma around help-seeking, based on the belief that normalized conversation empowers individuals to access care.
  • Telehealth Access with Financial Coverage
    methodology: telehealth_access_with_financial_coverage
    By providing telehealth-based mental health therapy and covering the cost of care, the organization increases accessibility and confidentiality for veterans and active-duty service members, thereby reducing financial and logistical barriers to treatment engagement.
  • Therapeutic Art for Emotional Healing
    methodology: healing_through_art
    By engaging individuals in art-based therapy—specifically hand-painting mugs—the organization supports emotional healing and builds connection, because creative expression helps process trauma and reduce anxiety in a nonverbal, accessible way.