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RETHINK THE CONVERSATION LTD

NEW YORK, NY · EIN 465144820 · Form 990EZ · FY2024 · NTEE A30 · Arts, Culture & Humanities · Micro (<$100K) · rethinktheconversation.org
revenue
$82K
expenses
$156K
net assets
$155K
employees
mission · from form 990

RETHINK THE CONVERSATION IS A NONPROFIT PUBLIC AWARENESS GROUP FOCUSED ON ISSUES OF SERIOUS CONCERN -- SUCH AS MENTAL HEALTH AND SUICIDE -- THAT HAVE BEEN TINGED BY STIGMA, MISINFORMATION, LACK OF ATTENTION OR INDIFFERENCE.

profile · synthesized from sources

Rethink The Conversation is a nonprofit public awareness organization focused on reducing stigma and increasing understanding around mental health and suicide. It engages influential experts and advisors to advance dialogue and education on these issues. The organization operates nationally with a mission to address topics burdened by misinformation, indifference, or lack of attention.

named programs · 1 · from sources

What they call their work

Ask the Experts: Helping Our Children Cope with Suicide Loss
Multi-part interactive series featuring leading experts discussing how to support children and young adults (ages 2–29) coping with suicide loss, including open Q&A sessions.
activities · 3 groups

What they do

  • Mental Health Education and Awareness 3 activities
    • Co-leadership of national suicide prevention task force
      Co-leads a SAMHSA task force focused on advancing suicide prevention and postvention strategies at the national level.
    • Mental health and suicide prevention public awareness programs
      Operates as a nonprofit public awareness organization creating unique programs to shift perspectives on stigmatized issues including mental health and suicide, with a focus on suicide prevention and postvention. Programs include film screenings, interactive Q&A sessions, and educational content distribution.
    • Production and distribution of educational film content on teen suicide loss
      Produces and distributes films such as Talking OutLOUD and EnSuite to support teenagers and communities coping with suicide loss, making them available for free on YouTube and Vimeo in multiple versions for broad accessibility.
  • Grief Support Groups and Counseling 2 activities
    • Conversation Masterclass and professional facilitator training workshops
      Delivers Conversation Masterclass workshops to thousands of participants in professional, community, and organizational settings, and offers facilitator training for suicide bereavement support groups in collaboration with Coping After Suicide.
    • Support resources for grieving teens and their caregivers
      Provides informational resources outlining emotional and behavioral responses in grieving teens, offers guidance for adults supporting grieving teens, and develops reflection and journaling prompts for teens, parents, and caregivers to facilitate dialogue after viewing educational films.
  • Workplace DEI Research and Training 1 activity
    • Workplace and community sensitivity training programs
      Develops and delivers online training programs such as Goodbye Harassment to promote workplace sensitivity and emotional well-being.
financials · form 990EZ · fy2024
revenue
Total revenue$82K
Contributions & grants$67K82%
Program service revenue$14K17%
Investment income
Other revenue$736
expenses
Total expenses$156K
Program expenses
Admin / overhead
Fundraising
Salaries & benefits
Grants paid out
balance sheet
Total assets$158K
Cash
Investments
Liabilities
Net assets$155K
4 years on record · 2020–2024 · YoY revenue -15.5%
relationships · 48

Who they work with

  • American Academy of Child & Adolescent Psychiatry Partner — Conducted professional trainings on suicide prevention.
  • American Psychiatric Association Partner — Conducted professional trainings on suicide prevention.
  • Association for Junior Leagues International Partner — Zena Martin serves on the Trustee Board of the Association for Junior Leagues International, indicating a formal organizational affiliation.
  • Camp Erin Partner — Partner organization providing grief support camps for children
  • Camp Erin Partner — Partner organization providing grief support programs for children
  • Camp Good Grief Partner — Partner organization offering grief camps for children and families
  • Camp Good Grief Partner — Partner organization offering grief camps for children and teens
  • Camp Kita Partner — Partner organization supporting children coping with loss
  • Camp Kita Partner — Partner organization supporting grieving children and families
  • Chief Creative Consultant Partner — Key leadership role contributing creative direction to program development
  • Circle Camps Partner — Lists Circle Camps as a grief support resource for youth.
  • Circle Camps Partner — Partner organization providing grief support programs for youth
  • Columbia University Partner — Conducted trainings for the Schools of Journalism and Social Work on suicide-related topics.
  • Comfort Zone Camp Partner — Lists Comfort Zone Camp as a resource for children experiencing grief.
  • Comfort Zone Camp Partner — Partner organization offering camp and community programs for grieving children
  • Comfort Zone Camp Partner — Partner organization offering therapeutic grief camps for children
  • Coping After Suicide Partner — Collaborated on the creation of the film Talking OutLOUD.
  • Coping After Suicide Partner — Collaborates on expert Q&A series, facilitator training workshops, and support group resources.
  • Dougy Center: National Grief Center for Children & Families Network — Network organization providing grief support resources for children and families
  • Drisha Institute for Jewish Education Partner — Collaborated on the development of the "What Clergy Need to Know... About Mental Illness" program.
  • EEH Camp Good Grief Partner — Lists Camp Good Grief as a resource for youth grief support.
  • Eluna Network Partner — Lists Camp Erin by Eluna Network as a resource for grief support.
  • Experience Camps Partner — Lists Experience Camps as a grief camp resource for children.
  • Experience Camps Partner — Partner organization delivering grief camps for children who have lost a loved one
  • Experience Camps Partner — Partner organization providing free camp experiences for grieving children
  • HBO Partner — Collaborated on public education efforts related to suicide prevention.
  • Mintz and Gold, LLP Partner — Collaborated with Geoffrey Cantor to develop the Goodbye Harassment online sensitivity training program.
  • NIMH Partner — Collaborated on suicide prevention initiatives.
  • National Alliance for Children’s Grief Network — Network organization providing resources and support for children’s grief programs
  • National Alliance for Children’s Grief Network — Network organization that supports children’s grief programs and resources
+ 18 more
strategies · 3

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Perspective-Shifting Through Empathetic Storytelling
    methodology: empathy_based_storytelling
    By using peer-led, narrative-driven content and emotionally supportive dialogue, we shift public understanding of mental health and suicide because personal stories create visceral empathy that challenges stigma and enables open conversation.
  • Stigma Reduction via Evidence-Based Dialogue and Education
    methodology: stigma_reduction_through_education
    By combining myth-debunking education with structured, evidence-informed conversations, we reduce misinformation and social stigma around suicide and mental illness because correcting false beliefs enables healthier community responses.
  • Trauma-Informed, Reflective Engagement for Grieving Teens
    methodology: trauma_informed_support
    By using open-ended, reflective questioning and emotionally supportive check-ins, we help teens process grief at their own pace because trauma-sensitive facilitation builds trust and enables authentic expression.