irs program accomplishments · form 990 part iii · fy2024
What they reported doing
- #1 primary $112KIn connection with the exempt purpose of the Organization, various networking and educational forums and events are produced throughout the year. There is no admission cost for these events and accordingly, Organization Members are allowed to attend free of charge. Members are encouraged to interact in order to encourage learning and information sharing where these opportunities would not normally exist. During the calendar year the Organization held numerous events including panel discussions and virtual networking events.
- #2 $93K2024 3nd Annual Inter-Agency Dodgeball Tournament - Brings together the competitive spirit and camaraderie of agencies from around New York City. With heart-pounding matches, accompanied by refreshing beverages and mouthwatering food, this event was a resounding success and was attended by approximately 240 participants representing agencies from across NYC, all gathered to compete in a high-energy inter agency dodgeball tournament. The event was filled with intense matches, showcasing teamwork and a friendly competition amongst agencies.The goal of the event is to raise awareness of 212, Ltd's operations, goals and industry impact.
named programs · 5 · from sources
What they call their work
212NYC Gala
Annual black-tie event honoring leaders in the digital advertising community, featuring keynote interviews and celebrating resilience and reinvention in the industry.
Agency Dodgeball Tournament
Annual high-energy dodgeball competition bringing together agency teams from across New York City for networking, camaraderie, and friendly competition; includes food, drinks, and live entertainment.
Black History Month Event
Panel discussion and interview series highlighting diversity, equity, and inclusion in advertising, featuring industry leaders and focusing on the power and influence of Black consumers.
Insight Series
Video and panel discussion series on key industry themes such as attention economy, generational marketing, and media innovation, often sponsored by corporate partners.
Summer Party
Signature summer event featuring live music, gourmet food, luxury cabanas, and networking for digital advertising professionals; returning annually with headline entertainment.
activities · 5 groups
What they do
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Professional Networking Events 2 activities
- Facilitates large-scale networking gatherings for the advertising communityHosts major social and networking events such as summer parties and themed gatherings, including a 2019 summer party at Pier 97 that attracted approximately 1,200 advertising professionals.
- Hosts networking and educational events for advertising professionalsOrganizes high-impact panels, virtual events, and in-person forums to foster learning, information sharing, and professional connections among digital media, marketing, and advertising professionals in New York. Events include recurring panel series and virtual gatherings focused on industry trends and challenges.
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Industry and Community Recognition Awards 1 activity
- Hosts annual gala to honor industry leaders and innovatorsProduces a black-tie Winter Gala and other annual gala events to bring together senior professionals in the digital advertising industry, recognizing leadership and innovation. The 2019 gala attracted over 250 attendees, and the 11th Annual Gala was held in 2025.
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Amateur Sports Competition Programming 1 activity
- Organizes annual dodgeball tournament for advertising agenciesHosts the annual Agency Dodgeball Tournament in New York City, engaging hundreds of professionals from advertising agencies in a competitive and social event. The tournament has been held yearly, with documented participation of 150 in 2023 and 240 in 2024.
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Organizational Newsletter Production and Distribution 1 activity
- Produces industry newsletter and communicationsProduces a quarterly newsletter that features industry trends, news, event recaps, and annual previews, serving as a communication hub for the advertising community.
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Mentorship and Professional Development Programs 1 activity
- Provides career development and mentorship programsOffers structured mentorship and career development initiatives, including quarterly one-on-one mentoring pairings between emerging professionals and senior industry leaders, along with coaching sessions and professional development workshops.
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financials · form 990 · fy2024
revenue
Total revenue$620K
Contributions & grants$26K4%
Program service revenue$594K96%
Investment income$00%
Other revenue$0
expenses
Total expenses$465K
Program expenses71%
Admin / overhead29%
Fundraising0%
Salaries & benefits$0
Grants paid out$2K
Largest expense lineProfessional Fees
balance sheet
Total assets$230K
Cash$230K
Investments$0
Liabilities$0
Net assets$230K
Liquid reserves5.9 mo
5 years on record · 2019–2024 · YoY revenue +63.4%
leadership · form 990 part vii · fy2024
Who runs it
board members · 21
- Braham-Evans Monique — Director
- Bronson Deva — Director
- Gelfand Larry — Director
- Goldstein Sheryl — Director
- Gottlieb Andrew — Director
- Khan Cavel — Director
- Kim Ji Young — Director
- Law Michael — Director
- Lawrence Stephanie — Director
- Lee Francois — Director
- Lin Helen — Director
- Montanus Edward — Treasurer
- Portwood Nicole — Director
- Retblatt Fernandez Cori — Director
- Rotella Michael — Director
- Steele Angela — Director
- Streisand Robyn — Director
- Telinbacco Diana — Director
- Trivedi Ritu — Vice President
- Wogan Debbie — Director
- Wolff Jason — President
relationships · 23
Who they work with
- 212NYC Network — 212 Ltd operates as 212NYC, a network for professionals in the ad tech ecosystem.
- 212NYC Network — 212 Ltd operates as 212NYC, serving as a central hub for advertising professionals in New York City.
- Adder Partner — Partner organization serving as a network for next-generation advertising professionals in New York City
- Adder Partner — Sponsor and partner of the 212NYC Agency Dodgeball Tournament.
- Albertsons Media Collective Partner — Sponsor and partner of the 212NYC Agency Dodgeball Tournament.
- BHM Partner — Co-presented the event “Our Dollars, Our Dignity: The Power of the Black Consumer” for Black History Month.
- BIG HAPPY Partner — Participant and sponsor of the 212NYC Agency Dodgeball Tournament.
- Breastcancer.org Partner — Partner organization providing patient-focused breast cancer information and support
- Breastcancer.org Partner — Partnership to advance breast cancer awareness through digital advertising initiatives.
- Digitas NA Partner — Features executives from Digitas NA in public events and programming.
- Fluency Partner — Co-hosted the 212NYC Black History Month event with SiriusXM DÍRO.
- General Motors Partner — Features executives from General Motors in public events and programming.
- Google Partner — Sponsor and partner of the 212NYC Agency Dodgeball Tournament.
- John Jay Athletics Partner — Host venue for the 2026 Agency Dodgeball Tournament.
- Marketecture Partner — Media partnership to support Marketecture Live III: Consumers in Control event.
- Marketecture Media Partner — Partner organization in the digital advertising and marketing ecosystem
- Our Third Place Partner — Sponsor and partner of the 212NYC Agency Dodgeball Tournament.
- Pushly Partner — Sponsored the 212NYC Insight Series panel discussion on “Reclaiming Attention: Building for a Distracted Generation.”
- SiriusXM DÍRO Partner — Sponsored and hosted the 212NYC Black History Month event in partnership with Fluency.
- SiriusXM Media Partner — Sponsor and partner of the 212NYC Agency Dodgeball Tournament.
- The Trade Desk Partner — Participant and sponsor of the 212NYC Agency Dodgeball Tournament.
- Viamedia Partner — Bar sponsor of the 212NYC Agency Dodgeball Tournament.
- digital advertising community Partner — Community of advertising professionals in the New York area served and supported through education, programming, and philanthropy.
strategies · 3
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Human-Centered Community Engagementmethodology: human-centered celebrationBy centering events and content on human connection, creativity, and empathy, we counteract technological detachment in the advertising industry because preserving human qualities strengthens professional bonds and industry resilience.
- Mentee-Driven, Time-Limited Mentoring Modelmethodology: structured_time_limited_mentoringBy structuring mentoring relationships to be time-limited and mentee-led, we increase engagement and developmental ownership because empowering individuals to lead their growth fosters proactive learning and reduces dependency.
- Professional Community Networking for Industry Advancementmethodology: professional-community-networkingBy creating structured forums and networking opportunities for digital advertising professionals, we foster collaboration, innovation, and career advancement because peer-to-peer learning and relationship-building drive individual and industry growth.