who runs it
Organizations running this strategy · 5
what it looks like in practice
Activities of orgs running this strategy
A sample of programmatic activities from the orgs above — what the strategy looks like on the ground.
- Public relations and promotion of tea consumption TEA COUNCIL OF THE USA INCadvocacyFunctions as the public relations arm of the tea industry to promote increased tea consumption in the United States through marketing and outreach initiatives.
- Research and public education on tea science and health benefits TEA COUNCIL OF THE USA INCresearchAdvances scientific understanding of tea and promotes its health benefits through research initiatives and public education campaigns.
- Expanding organizational capacity through international affiliate development 1014 INCcapacity buildingEstablished 1014 Deutschland e.V. in 2024 as a nonprofit association in Germany to expand trans-Atlantic programming and institutional reach.
- Facilitating trans-Atlantic dialogue and collaboration 1014 INCdirect serviceProvides a physical and programmatic space in New York City for trans-Atlantic dialogue among creatives and changemakers from Europe and North America, organizing encounters, talks, performances, and exhibitions to address global challenges and promote understanding between the United States and Germany.
- Facilitating wellness and contemplative programming 1014 INCdirect serviceFacilitates meditation sessions for audience members as part of its broader programming to support well-being and reflection.
- Hosting ClimateTech and climate action programming 1014 INCdirect serviceHosts networking events, fireside chats, and workshops during Climate Week and other forums for ClimateTech founders and leaders, featuring expert discussions on climate action and personal strategies for sustainability.
- Hosting civic and leadership gatherings 1014 INCdirect serviceHosts an annual reception for U.S. mayors and a celebration event for participants completing the RIAS program, fostering civic leadership and transatlantic exchange.
- Hosting expert convenings on global challenges 1014 INCdirect serviceOrganizes and hosts events, panel discussions, and digital conversations on pressing global issues such as food system resilience, food deserts, urban activism, sustainability, and climate change, bringing together experts, activists, and leaders from multiple disciplines.
- Producing educational video content and exhibitions 1014 INCdirect serviceProduces and releases video series and exhibition documentation, including "Reclaiming the City: Urban Life Reimagined" and exhibition videos for contemporary art shows such as Elias Wessel's "It’s Complicated, Is Possibly Art."
- Producing public arts and cultural festivals 1014 INCdirect serviceHosts public arts festivals featuring commissioned digital art projections, collective outdoor dining events like The Longest Table, music, and family-friendly activities to combine art, conversation, and community engagement.
- Supporting discourse on democracy and the arts 1014 INCdirect serviceHosted a 2024 program of concerts and talks exploring the relationship between democracy and the arts through the works and stories of exiled composers.
- Undertaking facility transformation and construction projects 1014 INCdirect serviceAdvanced demolition, construction, and transformation efforts at 1014 Fifth Avenue, culminating in a Richtfest ceremony marking structural completion of the project.
- Conducted mobile outreach via screening vans FARM ANIMAL REFORM MOVEMENT INCdirect serviceOperated outreach vans from 2011 to 2018, including the 10 Billion Lives program, which screened graphic footage of factory farming at college campuses and concerts to collect vegan pledges and distribute information.
- Expands outreach through regional and cultural initiatives FARM ANIMAL REFORM MOVEMENT INCdirect serviceLaunches localized efforts such as Planet Series Events—plant-based food festivals in the DMV region targeting non-vegans—and FARM Puerto Rico, which provides Spanish-language resources to support animal advocacy in Puerto Rico.
- Funds global organizations promoting vegan eating FARM ANIMAL REFORM MOVEMENT INCgrantmakingAwards grants through the Sabina Fund to support international groups advancing plant-based lifestyles, thereby expanding the reach of farmed animal advocacy beyond direct operations.
- Hosts the Animal Rights National Conference FARM ANIMAL REFORM MOVEMENT INCdirect serviceProduces and hosts an annual national conference that unites animal rights activists, inspires newcomers, and strengthens movement cohesion, having done so for over 40 years.
- Manages digital resource platforms for vegans and advocates FARM ANIMAL REFORM MOVEMENT INCdirect serviceOperates VeganVideos.org and other dedicated websites offering searchable, ad-free libraries of instructional videos, memes, infographics, action guides, event planning tools, and printable materials to promote ethical veganism and support grassroots activism.
- Operates the EdLetters (Letters to the Editor) program FARM ANIMAL REFORM MOVEMENT INCadvocacyRuns a sustained advocacy initiative placing pro-veganism, animal rights, and compassion editorials in hundreds of newspapers and online publications across the U.S. and Canada each month, reaching millions of readers.