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TEA COUNCIL OF THE USA INC
NEW YORK, NY · EIN 131684449 · Form 990 · FY2024 · Small ($100K-$1M)
revenue
$155K
expenses
$140K
net assets
$69K
employees
0
program ratio
0%
mission · from form 990

THE TEA COUNCIL FUNCTIONS AS THE PUBLIC RELATIONS ARM FOR THE TEA INDUSTRY AND ITS PRIMARY PURPOSE IS TO ENCOURAGE GREATER TEA CONSUMPTION BY THE AMERICAN PUBLIC. THE PRIMARY FOCUS OF THE TEA COUNCIL OF THE USA IS THE FURTHERANCE OF TEA SCIENCE AND THE ESTABLISHMENT OF TEA AS A HEALTHY BEVERAGE.

profile · synthesized from sources

The Tea Council of the USA Inc. serves as the public relations arm of the U.S. tea industry, promoting increased tea consumption among the American public. Its primary focus is advancing tea science and positioning tea as a healthy beverage through education and outreach. The organization operates nationally with an emphasis on health research and public awareness campaigns.

named programs · 2 · from sources

What they call their work

Public Education Campaigns
Conducts outreach to promote tea as a healthy beverage choice among consumers and health professionals
Tea & Health Research
Compiles and disseminates scientific research on the health benefits of tea consumption
activities · 2 groups

What they do

  • Biomedical Research and Innovation 1 activity
    • Research and public education on tea science and health benefits
      Advances scientific understanding of tea and promotes its health benefits through research initiatives and public education campaigns.
  • Uncategorized 1 activity
    • Public relations and promotion of tea consumption
      Functions as the public relations arm of the tea industry to promote increased tea consumption in the United States through marketing and outreach initiatives.
financials · form 990 · fy2024
revenue
Total revenue$155K
Contributions & grants$155K100%
Program service revenue$00%
Investment income$10%
Other revenue$0
expenses
Total expenses$140K
Program expenses0%
Admin / overhead0%
Fundraising0%
Salaries & benefits$0
Grants paid out$0
Largest expense lineProfessional Fees
balance sheet
Total assets$97K
Cash$95K
Investments$0
Liabilities$28K
Net assets$69K
Liquid reserves8.1 mo
4 years on record · 2020–2024 · YoY revenue +27.1%
leadership · form 990 part vii · fy2024

Who runs it

board members · 15
  • ANDREW WERTHEIM — CHAIRMAN
  • ARTHUR LOPEZ — DIRECTOR
  • CHARITHA YATTAGODA — DIRECTOR
  • CHRIS COSTELLO — DIRECTOR
  • DOMENICK CIACCIA — DIRECTOR
  • EUGENE AMICI — DIRECTOR
  • KATE PALMER — DIRECTOR
  • MATT SMITH — DIRECTOR
  • NANDINI DATTA — DIRECTOR
  • PAVITHRI PEIRIS — DIRECTOR
  • PERIS MUDIDA — DIRECTOR
  • ROBERT NG'ONG'A — DIRECTOR
  • RONA TISON — DIRECTOR
  • SAURAV PAHARI — DIRECTOR
  • WILLIAM BOWRON JR — DIRECTOR
strategies · 1

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Public Relations and Industry Advocacy to Promote Tea Consumption
    methodology: public-relations-industry-advocacy
    By leveraging public relations and industry advocacy, we increase tea consumption because shaping public perception and promoting tea's benefits influences consumer behavior and drives demand.