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FARM ANIMAL REFORM MOVEMENT INC
Ithaca, NY · EIN 521302627 · Form 990 · FY2024 · NTEE D012 · Animal-Related · Small ($100K-$1M) · farmusa.org
revenue
$550K
expenses
$669K
net assets
$3.0M
employees
8
volunteers
25
program ratio
85%
mission · from form 990

Farm Animal Rights Movement (FARM) works to end the use of animals for food through public education and grassroots activism. We believe in the self worth of animals, as well as environmental protection and public health.

profile · synthesized from sources

Farm Animal Rights Movement (FARM) is a U.S.-based nonprofit dedicated to ending the use of animals for food through public education, grassroots activism, and vegan advocacy. Founded in 1976 and based in Ithaca, NY, the organization promotes plant-based lifestyles via national campaigns, volunteer mobilization, and multimedia outreach. FARM emphasizes animal rights, environmental sustainability, and public health in its programming.

named programs · 8 · from sources

What they call their work

10 Billion Lives
Outreach program that screened graphic footage of animal agriculture at colleges and concerts to solicit vegan pledges, active between 2011 and 2018
Compassionate Activist Network (CAN)
Volunteer program that equips activists with tools, training, and community support to promote veganism and farmed animal rights through outreach, events, and advocacy
Ditch Dairy
Public education campaign discouraging dairy consumption by highlighting animal cruelty, health risks, and environmental harm
LiveVegan
Support initiative offering real-time text support, starter guides, recipes, and resources to help people transition to and maintain a vegan lifestyle
MeatOut
National campaign encouraging people to try vegan eating on March 20th and beyond, originally launched as the Great American Meatout
Sabina Fund
Grant program supporting international vegan advocacy groups, particularly in Israel and other countries
Vegan Earth Day
Annual initiative on April 22nd that mobilizes grassroots activists to distribute educational materials about the environmental impact of animal agriculture
World Day for Farmed Animals
Annual observance on October 2nd featuring demonstrations, education, and remembrance of animals killed for food, inspired by Gandhi’s birthday
activities · 4 groups

What they do

  • Vegan Advocacy & Community Engagement 8 activities
    • Conducted mobile outreach via screening vans
      Operated outreach vans from 2011 to 2018, including the 10 Billion Lives program, which screened graphic footage of factory farming at college campuses and concerts to collect vegan pledges and distribute information.
    • Expands outreach through regional and cultural initiatives
      Launches localized efforts such as Planet Series Events—plant-based food festivals in the DMV region targeting non-vegans—and FARM Puerto Rico, which provides Spanish-language resources to support animal advocacy in Puerto Rico.
    • Manages digital resource platforms for vegans and advocates
      Operates VeganVideos.org and other dedicated websites offering searchable, ad-free libraries of instructional videos, memes, infographics, action guides, event planning tools, and printable materials to promote ethical veganism and support grassroots activism.
    • Operates the EdLetters (Letters to the Editor) program
      Runs a sustained advocacy initiative placing pro-veganism, animal rights, and compassion editorials in hundreds of newspapers and online publications across the U.S. and Canada each month, reaching millions of readers.
    • Organizes annual public awareness campaigns
      Conducts large-scale, recurring educational campaigns including MeatOut, World Day for Farmed Animals, Vegan Earth Day, and Compassionate Holidays to promote plant-based living and expose animal agriculture harms. These include grassroots outreach, downloadable resources, public events, and media engagement.
    • Organizes compassionate holiday programming
      Coordinates Gentle Thanksgiving and similar holiday-focused initiatives that include public vegan dinners, recipe sharing, and event directories to normalize plant-based celebrations.
    • Produces and distributes multimedia advocacy content
      Creates and promotes award-winning films, videos, and social media content—including a short film on the dairy industry—to raise awareness about animal exploitation and promote veganism through traditional and digital channels.
    • Provides direct public education and outreach on veganism
      Offers real-time text message support, downloadable starter guides, recipes, social media graphics, personalized web content, and curated book lists to support individuals transitioning to a vegan lifestyle. Also maintains informational resources on the impacts of animal agriculture.
  • Animal Protection Advocacy & Campaigns 2 activities
    • Hosts the Animal Rights National Conference
      Produces and hosts an annual national conference that unites animal rights activists, inspires newcomers, and strengthens movement cohesion, having done so for over 40 years.
    • Supports grassroots volunteer and activist networks
      Runs a national volunteer program and the Compassionate Activist Network to engage individuals in farmed animal advocacy through training, community gatherings, outreach events, and institutional campaigning.
  • Agricultural Grantmaking and Funding Programs 1 activity
    • Funds global organizations promoting vegan eating
      Awards grants through the Sabina Fund to support international groups advancing plant-based lifestyles, thereby expanding the reach of farmed animal advocacy beyond direct operations.
  • Mentorship and Professional Development Programs 1 activity
    • Provides capacity-building programs for animal advocates
      Offers structured training and mentorship opportunities including the Animal Activism Mentorship (AAM) program and historical Action for Life Conferences to develop skills in street-level advocacy and movement leadership.
financials · form 990 · fy2024
revenue
Total revenue$550K
Contributions & grants$444K81%
Program service revenue$35K6%
Investment income$69K13%
Other revenue$1K
expenses
Total expenses$669K
Program expenses85%
Admin / overhead12%
Fundraising3%
Salaries & benefits$479K
Grants paid out$3K
Largest expense lineCompensation
balance sheet
Total assets$3.05M
Cash$802K
Investments$1.42M
Liabilities$29K
Net assets$3.03M
Liquid reserves39.9 mo
5 years on record · 2020–2024 · YoY revenue -16.0%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 1
NameTitleHours/wkCompensation
Eric C Lindstrom Executive Director 40 $101K
board members · 4
  • Alex Hershaft — President
  • Jim Mason — Board Officer
  • Lucille Wheeler Goodrum — Board Officer
  • Tushar Mehta — Board Officer
relationships · 21

Who they work with

  • A Well-Fed World Network — National organization conceived and nurtured by FARM.
  • Animal Outlook Partner — Recruited FARM’s Executive Director Eric C Lindstrom from this organization.
  • CAN Discord Server Partner — Online platform used to host the Compassionate Activist Network community for connection, collaboration, and support among activists.
  • Challenge22 Partner — Collaborates with Challenge22 to offer a vegan support program.
  • Challenge22 Partner — Collaborates with Challenge22 to promote a vegan transition program.
  • Compassion Over Killing Partner — Assumed management of FARM's programs and staff during leadership transition.
  • Erin Janus Partner — Collaborates with Erin Janus on content related to dairy industry critique.
  • FARM Network — Member organization in FARM's Compassionate Activist Network.
  • FARM ANIMAL REFORM MOVEMENT INC Network — Operates Green Your Plate as part of its outreach to promote vegan lifestyle and Vegan Earth Day.
  • Farm Animal Rights Movement Network — Operates as a program or initiative under Farm Animal Rights Movement.
  • Farm Sanctuary Network — National organization conceived and nurtured by FARM.
  • MeatOut Network — FARM ANIMAL REFORM MOVEMENT INC organizes and promotes the MeatOut campaign.
  • PETA Foundation Partner — Former employer of Addison K. Chantz, with shared focus on vegan advocacy and nonprofit work.
  • Rethink Homelessness Partner — Former employer of Ally Hinton, where she promoted compassion and human rights through digital marketing.
  • The Coalition for Healthy School Food Network — National organization conceived and nurtured by FARM.
  • Van’s Warped Tour Partner — Partnered with Van’s Warped Tour to show educational videos to young audiences about animal agriculture.
  • Vegan Outreach Partner — Partners with Vegan Outreach to promote the Ten Weeks Vegan program.
  • Vegan Outreach Partner — Partners with Vegan Outreach to support the Ten Weeks Vegan program.
  • Veganuary Partner — Collaborates with Veganuary to encourage participation in vegan challenges.
  • Veganuary Partner — Collaborates with Veganuary to support vegan adoption challenges.
  • World Day for Farmed Animals Network — Organizes and promotes the World Day for Farmed Animals as part of its advocacy campaign.
strategies · 5

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Compassionate Activism Through Personal Engagement
    methodology: compassionate_activism
    By meeting individuals where they are and activating existing concern through organized action, the organization fosters sustained engagement because compassionate, non-judgmental entry points reduce resistance and build personal investment in animal advocacy.
  • Data-Informed Support for Long-Term Behavior Change
    methodology: evidence-based_retention_strategy
    By designing retention programs grounded in evidence of high relapse rates, the organization improves long-term adherence to plant-based lifestyles because targeted, personalized support addresses known behavioral challenges in sustained dietary change.
  • Grassroots Media Advocacy
    methodology: grassroots_media_advocacy
    By empowering grassroots activists to publish Letters to the Editor, the organization amplifies animal rights messaging in local media because peer-generated, community-embedded narratives increase credibility and normalize vegan advocacy at the local level.
  • Intersectional and Culturally Inclusive Advocacy
    methodology: intersectional_advocacy
    By linking animal advocacy to shared experiences of marginalization and providing culturally relevant resources, the organization builds empathy and inclusion because framing veganism within broader justice movements and cultural contexts increases relatability and reduces alienation.
  • Multi-Motivational Outreach
    methodology: multi-motivational_outreach
    By integrating messaging around health, environment, and animal welfare, the organization increases the likelihood of behavior change because appealing to multiple personal values broadens individual resonance and lowers barriers to adoption.