Reputational Pressure for Accountability

Produces and distributes print-ready outreach materials such as flyers and business cards to raise awareness about factory farming and support recruitment into the animal advocacy movement.

Enables connections among individuals who care about animals through monthly virtual meetups, online gatherings, and regional team meetings, fostering friendship, mentorship, collaboration, and campaign coordination. Includes events for vegans, volunteers, and regional advocates such as those in the Bay Area.

Organizes an annual national conference that brings together volunteers, advocates, and animal welfare organizations to improve animal and human lives. The conference includes education and training on animal issues and citizen advocacy methods such as lobbying and community engagement.

Hosts public speaking events to help vegans develop communication skills and support animal advocacy, as well as monthly online meditation sessions focused on veganism, compassion, and mindfulness, featuring silent meditation and group sharing.

Operates a free online platform, mobile app, and weekly newsletter to connect individuals with pro-animal events, groups, resources, and advocacy opportunities, including local, virtual, and large-scale events. The platform includes a searchable directory of animal advocacy organizations and curated event listings.

Organizes virtual events aimed at urging companies to fulfill cage-free egg commitments and end the caging of hens, engaging advocates in targeted corporate accountability efforts.

Hosts webinars on the legal and practical aspects of nonprofit board-executive director relationships, including trust-building, conflict navigation, and governance dynamics, to strengthen organizational effectiveness in the animal advocacy sector.

Provides training and education to advocates to support and enact animal protection policies and legislation at local, state, and federal levels, building capacity for effective citizen advocacy.

Conducts investigations into labor rights conditions in Chinese factories and produces published reports aimed at advocating for workers' rights and pressuring corporations to improve practices.

Produces a newsletter to communicate updates about activities and organizing efforts across the Joint Board to members and stakeholders.

Collaborated with New York City Mayor Zohran Mamdani to elevate the visibility of garment workers through a public photo portfolio released on Met Gala Monday, highlighting their contributions and working conditions.

Represents thousands of workers in retail, manufacturing, garment, and distribution center industries across New York and New Jersey. Provides support for unionization efforts, including filing union election petitions and advocating for workers following union votes, such as in multiple Starbucks locations and nonprofit organizations like Garden State Equality and The Baffler.

Runs targeted advocacy campaigns such as the High Steaks campaign to pressure the European Commission on agricultural methane; publishes exposés on industry greenwashing and misinformation; issues open letters and press releases calling for regulatory action; and participates in international climate conferences like COP30 to challenge agribusiness influence on climate policy.

Launches public campaigns to shift market share from unsustainable to environmentally beneficial products, including efforts to stop retailers from selling krill-based supplements, promoting circular economy alternatives in the carpet industry, and challenging greenwashing across sectors. Uses media, reports, and direct outreach to influence corporate behavior and consumer awareness.

Produces in-depth reports and assessments analyzing methane emissions from major dairy, coffee, and food retail companies; evaluates investor engagement with methane as a climate risk; and publishes the Dairy and Coffee Methane Action Tracker to monitor corporate transparency and action. Research includes analysis of national climate plans, greenwashing narratives, and industry efforts to delay regulation.

Conducts investigative research on the fashion industry’s reliance on synthetic fibers and fossil fuels; publishes reports on microplastic pollution from recycled polyester, greenwashing in certifications, and connections between fashion brands and Russian oil; assesses brand progress (or lack thereof) on circularity and sustainability; and produces multimedia content exposing waste in clothing take-back schemes and second-hand trade flows.

Leads research initiatives to eliminate deforestation and human rights abuses in timber and other forest-risk commodities; conducts investigations into illegal logging and greenwashing; and manages the Forest 500 project, which assesses and publishes data on corporate and financial institution performance in addressing these issues.

Conducts comparative assessments of supermarket policies on farmed fish sourcing across Europe; publishes country-specific reports in multiple languages evaluating retailer performance on ocean health, fish welfare, and sustainable aquaculture; highlights risks from using wild-caught fish in feed; and advocates for phasing out reduction fisheries that threaten marine ecosystems and food security.