Humor as Subversive Engagement

Co-produces theatrical works with partner organizations such as The Barrow Group, including the US premiere of "Muswell Hill" and a production presented from November to December 2017.

Produces and presents US premieres of plays by emerging British and Irish playwrights, such as Melissa Bubnic's work and Torben Betts's "Muswell Hill," often in co-productions with theater companies like The Barrow Group.

Produces world premiere theatrical productions, such as "The Naturalists" in September 2018, directed by Colleen Clinton and Lily Dorment.

Stages revivals of modern classic plays, including critically acclaimed productions such as "Abigail's Party," which received strong audience and critical reception and was selected as a New York Times Critic’s Pick.

Partners with organizations such as Greenpeace and housing justice groups to co-develop and execute activist projects, often taking primary responsibility for implementation while centering community voices and issues.

Runs experimental activist projects over multi-year periods, building on two decades of experience to test and refine tactics for social change.

Leads targeted advocacy campaigns to pressure corporations—such as Stop & Shop and TotalEnergies—to change practices linked to deforestation, greenwashing, and fossil fuel expansion, often in collaboration with other activist groups.

Stages large-scale public illusions—both physical and digital—to provoke public questioning, shift narratives, and attract media coverage around pressing political and environmental issues, using humor and trickery as core tactics.

Provides intensive, semester-long, and short-term trainings at universities and with activist groups—including at CUNY, NYU, CalArts, and in Belfast—on creative tactics, campaign strategy, and media engagement to build grassroots capacity.

Creates and freely distributes activist methodologies, such as the Meddleverse framework, along with tools, stories, and campaign examples to enable independent use by other activists and organizations.

Disrupts high-profile political and corporate events to reveal systemic vulnerabilities and challenge public complacency, including infiltration of conferences and real-time interventions in response to emerging issues.

Produces and releases documentary films that chronicle and amplify activist actions, including "The Yes Men" (2004), "The Yes Men Fix The World" (2009), and "The Yes Men Are Revolting" (2015), to educate the public and inspire engagement.

Offers university talks and public education initiatives to inform and inspire youth and broader audiences about methods for uncovering and publicizing truths about powerful institutions.

Conducts undercover and impersonation actions targeting powerful entities—such as corporations and government bodies—through fake announcements, satirical press conferences, and brand disruptions to expose greenwashing, labor abuses, and environmental harm. Examples include posing as Husky Energy, TotalEnergies, and major brands like adidas and Starbucks to critique their practices.

Pays video creatives $30 per hour for writing, shooting, and editing documentary episodes for the 'Reveals' series and compensates contributors $36 per episode for the '4 Questions' short-form interview series.

Runs the Heeb Media Guild, a membership program sustained by monthly contributions that supports day-to-day operations and allows members to vote on which podcasts and web series to greenlight each season.

Sells original apparel, wall art, back issues, and stickers featuring archival and new designs through an e-commerce platform, including customer service policies such as a 14-day return window, return shipping labels, and refunds processed within 10 business days.

Creates and distributes original video series, podcasts, comics, and written features that explore contemporary Jewish subcultures, identity, humor, and art. Content includes investigative journalism, cultural commentary, and archival curation from past issues of HEEB magazine.