named programs · 4 · from sources
What they call their work
4 Questions
90-second video interviews with Jewish artists or those creating work on Jewish themes, featuring musicians, writers, actors, and other creatives in urban environments.
Heeb Media Guild
Membership program offering supporters voting rights on programming and perks such as discounts, event access, and leadership calls, structured at three contribution levels.
Heeb Media Podcast Network
Produces original podcasts including "Meet Me At the Deli," focused on Jewish food traditions, and "Yenta!," a sex, culture, and gossip podcast hosted by comedians Raye Schiller and Antonia Lassar.
Reveals
VICE-style docuseries exploring urban Jewish subcultures, such as the Kleztronica scene, with episodes approximately 5 minutes long.
activities · 4 groups
What they do
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Literary Publishing and Support Programs 1 activity
- Compensates creators for video content productionPays video creatives $30 per hour for writing, shooting, and editing documentary episodes for the 'Reveals' series and compensates contributors $36 per episode for the '4 Questions' short-form interview series.
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Nonprofit Retail and Merchandise Sales 1 activity
- Operates an online store with branded merchandiseSells original apparel, wall art, back issues, and stickers featuring archival and new designs through an e-commerce platform, including customer service policies such as a 14-day return window, return shipping labels, and refunds processed within 10 business days.
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Jewish Textual and Educational Publishing 1 activity
- Produces and publishes original Jewish cultural contentCreates and distributes original video series, podcasts, comics, and written features that explore contemporary Jewish subcultures, identity, humor, and art. Content includes investigative journalism, cultural commentary, and archival curation from past issues of HEEB magazine.
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Uncategorized 1 activity
- Operates a membership program to support media productionRuns the Heeb Media Guild, a membership program sustained by monthly contributions that supports day-to-day operations and allows members to vote on which podcasts and web series to greenlight each season.
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financials · form 990EZ · fy2024
revenue
Total revenue$0
Contributions & grants——
Program service revenue——
Investment income——
Other revenue—
expenses
Total expenses$0
Program expenses60%
Admin / overhead40%
Fundraising0%
Salaries & benefits—
Grants paid out—
Largest expense lineCompensation
balance sheet
Total assets$1K
Cash$26K
Investments$0
Liabilities$46K
Net assets$0
3 years on record · 2020–2024 · YoY revenue -100.0%
leadership · form 990 part vii · fy2024
Who runs it
board members · 1
- JESSICA APPLE — DIRECTOR
relationships · 14
Who they work with
- Antonia Lassar Partner — Co-hosts the podcast Yenta! as part of the Heeb Media Podcast Network.
- European Union Government — Complies with EU 14-day consumer cooling-off period for shipments to member countries.
- Gefilteria Partner — Co-produces the podcast Meet Me At the Deli with Gefilteria co-founders Liz Alpern and Jeffrey Yoskowitz.
- Heeb Media Guild Network — Invites creatives to join the Heeb Media Guild for collaboration and participation in content creation.
- Heeb Media Guild Partner — Invites audience participation through membership in the Heeb Media Guild.
- Instagram Partner — Social media platform used for outreach and engagement.
- Jeffrey Yoskowitz Partner — Co-hosts the podcast Meet Me At The Deli as part of the Heeb Media Podcast Network.
- Levi Friedman Partner — Creates original comics distributed by Heeb Media on Instagram and TikTok.
- Liz Alpern Partner — Co-hosts the podcast Meet Me At The Deli as part of the Heeb Media Podcast Network.
- Raye Schiller Partner — Co-hosts the podcast Yenta! as part of the Heeb Media Podcast Network.
- The Gefilteria Partner — Collaborates with The Gefilteria through the co-hosting of the podcast Meet Me At The Deli.
- The Gefilteria Partner — Collaborates with The Gefilteria, an artisanal food company, on the podcast Meet Me At the Deli.
- TikTok Partner — Platform used for short-form video content and audience engagement.
- YouTube Partner — Platform used for distributing video content.
strategies · 3
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Digital-First Subversive Cultural Mediamethodology: digital_reinvention_with_cultural_continuityBy reinventing traditional print-based Jewish satire for digital platforms through short-form video, social-only distribution, and immersive storytelling, the organization amplifies marginalized expressions of Jewish identity, because meeting audiences where they already engage increases accessibility, reach, and relevance among contemporary communities.
- Member-Funded Independent Cultural Productionmethodology: member-funded independent mediaBy operating as a member-funded nonprofit media organization, it maintains editorial independence while deepening communal engagement, because financial autonomy from advertisers or institutional funders enables risk-taking in content and sustains mission-aligned audience relationships rooted in shared cultural values.
- Satire and Humor as Cultural Resistancemethodology: satire-as-resistanceBy using satire, humor, and irony in media content, the organization challenges authoritarianism and reclaims harmful cultural stereotypes, because these forms of expression create critical distance and enable subversive dialogue that fosters communal resilience and identity exploration.