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Womens March Inc

Brooklyn, NY · EIN 814571869 · Form 990 · FY2021 · Medium ($1M-$10M) · womensmarch.com
revenue
$4.3M
expenses
$4.6M
net assets
$179K
employees
15
program ratio
60%
mission · from form 990

Harness the political power of diverse women and their communities to create transformative social change

profile · synthesized from sources

Women’s March mobilizes feminists to end sexism and oppression through national organizing, direct action, and advocacy. The organization centers marginalized voices and leads campaigns around reproductive rights, racial justice, and democratic participation. It operates as a decentralized movement with local actions across the United States.

named programs · 3 · from sources

What they call their work

#BiggerThanRoe
National campaign mobilizing around abortion rights and state-level Supreme Court elections, centered in Wisconsin
Kick Out the Clowns
Nationwide day of action using satire and circus-themed protests to oppose authoritarianism and the Trump administration
Women's Convention
Annual gathering to build feminist power, held in cities like Milwaukee and Detroit
activities · 7 groups

What they do

  • Human Rights Advocacy & Accountability 1 activity
    • Advocating for social media safety and moderation
      Publicly campaigns for improved safety and content moderation on social media platforms to protect marginalized users, informed by original research on online harassment.
  • Civic Engagement and Voter Mobilization 1 activity
    • Conducting electoral advocacy and mobilization campaigns
      Runs targeted campaigns to influence elections, including paid advertising, digital organizing, ground operations, and GOTV efforts, such as its six-figure campaign in support of Janet Protasiewicz’s Wisconsin Supreme Court race and mobilization efforts during midterm elections to defeat candidates aligned with Trumpism.
  • Women's Rights and Empowerment Grants 1 activity
    • Funding community organizing and public actions
      Provides financial and logistical support for grassroots and public organizing efforts, including funding for venues, permits, sound systems, and materials necessary for marches and rallies, as part of its grantmaking to build infrastructure for feminist mobilization.
  • Mental Health Education and Awareness 1 activity
    • Hosting wellness and digital solidarity programs
      Runs recurring wellness programs and creates and distributes digital graphics to support online expression of solidarity and resistance, fostering community resilience and engagement.
  • Reproductive Health Advocacy & Education 1 activity
    • Organizing national marches and rallies
      Plans and executes large-scale national marches, rallies, and days of action focused on reproductive rights, feminist values, and resistance to political movements deemed harmful to marginalized communities. Events include the Women's March on Washington (2017), The People's March (2025), Dobbs Anniversary March (2023), and Women's Wave mobilizations, with coordinated sister marches across the United States.
  • Political Leadership Training for Underrepresented Groups 1 activity
    • Providing political education and feminist leadership training
      Offers structured programs such as the Feminist Organizing School and webinar series to train individuals in feminist organizing, online advocacy, and political engagement, with the goal of building long-term feminist leadership and countering disinformation.
  • Uncategorized 1 activity
    • Producing research and public opinion data on social issues
      Commissions and disseminates research, including nationally representative polls on online harassment with oversamples of women, people of color, and LGBTQ+ communities, to inform advocacy and public understanding of digital safety and marginalization.
financials · form 990 · fy2021
revenue
Total revenue$4.28M
Contributions & grants$4.24M99%
Program service revenue$00%
Investment income$00%
Other revenue$42K
expenses
Total expenses$4.63M
Program expenses60%
Admin / overhead28%
Fundraising12%
Salaries & benefits$1.22M
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$389K
Cash$285K
Investments$0
Liabilities$210K
Net assets$179K
Liquid reserves0.7 mo
2 years on record · 2020–2021 · YoY revenue +18.2%
leadership · form 990 part vii · fy2021

Who runs it

paid leadership · 7
NameTitleHours/wkCompensation
Rachel O'Leary Carmona Executive Director 40 $151K
Isa Noyola Co-President 0 $1K
Leslie Templeton Board Member 0 $1K
Lucy Flores Treasurer 40 $1K
Mrinalini Chakraborty Secretary 0 $1K
Sarah Eagle Heart Board Member 0 $1K
Shawna Knipper Board Member 0 $1K
board members · 9
  • Carmen Perez — Board Member
  • Ginna Green — Board Member
  • Ginny Goldman — Board Member
  • Kelley Robinson — Board Member
  • Lu-Shawn Thompson — Board Member
  • Rinku Sen — President
  • Samia Assed — Board Member
  • Sheri Dickerson — Board Member
  • Tamara Cohen — Board Member
relationships · 28

Who they work with

  • All\* Above All Partner — Collaborated with Women's March on the Women's Wave day of action.
  • American Federation of Teachers Partner — Collaborated with Women's March on the Women's Wave day of action.
  • Data For Progress Partner — Collaborates on research and polling related to social justice issues.
  • Demand Justice Partner — Co-organized the Amarillo rally with Women’s March.
  • EMAA Project Partner — Co-organized the Amarillo rally with Women’s March.
  • Fannie Lou Hamer Partner — Inspires organizational philosophy through the principle "Nobody’s free until everybody’s free."
  • Free America Coalition — Collaborates with the Free America campaign for joint mobilization efforts.
  • GLAAD Partner — Co-commissioned a national poll on online harassment targeting marginalized communities.
  • Kairos Partner — Co-commissioned a national poll on online harassment targeting marginalized communities.
  • MARRCH Partner — Partner organization supporting #BiggerThanRoe events.
  • National Council of Jewish Women Partner — Co-organized the Amarillo rally with Women’s March.
  • National LGBTQ Task Force Action Fund Partner — Co-organized the Amarillo rally with Women’s March.
  • National Organization for Women Partner — Partner organization supporting #BiggerThanRoe events.
  • National Women’s Law Center Partner — Collaborated with Women's March on the Women's Wave day of action.
  • National Women’s Law Center Partner — Partner organization supporting #BiggerThanRoe events.
  • New Mexico Black Central Organizing Committee Partner — Co-organized the Amarillo rally with Women’s March.
  • Planned Parenthood Partner — Partner organization supporting #BiggerThanRoe events.
  • ProChoiceFrisco Partner — Co-organized the Amarillo rally with Women’s March.
  • Republican Party Partner — Positioned as an opposing political force against which Women's March actively advocates.
  • Supermajority Partner — Co-organized the Amarillo rally with Women’s March.
  • USOW Partner — Co-organized the Amarillo rally with Women’s March.
  • UltraViolet Partner — Co-commissioned a national poll on online harassment targeting marginalized communities.
  • UltraViolet Partner — Co-organized the Amarillo rally with Women’s March.
  • UltraViolet Partner — Collaborated with Women's March on the Women's Wave day of action.
  • Voces de la Frontera Partner — Co-featured speaker at Women’s March direct action event in Madison, Wisconsin.
  • Vote Run Lead Partner — Co-organized the Amarillo rally with Women’s March.
  • White Ribbon Alliance Partner — Co-organized the Amarillo rally with Women’s March.
  • Working Families Power Partner — Partner organization supporting #BiggerThanRoe events.
strategies · 5

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Grassroots Mobilization for Systemic Change
    methodology: grassroots_mobilization
    By mobilizing diverse women and communities through mass marches, digital actions, and local organizing, transformative social change is achieved because collective civic engagement amplifies marginalized voices and shifts political power.
  • Humor as Resistance and Engagement Tool
    methodology: humor-as-resistance
    By using humor to counteract fear, apathy, and authoritarian imagery, the organization boosts activist morale and public engagement because levity reduces psychological barriers to participation and undermines oppressive narratives.
  • Intersectional and Interdependent Feminist Organizing
    methodology: intersectional_power_analysis
    By centering historically marginalized voices and operating through an interdependent model that links personal, interpersonal, and institutional power analysis, the organization produces inclusive movements because collective liberation depends on dismantling exclusionary systems and building solidarity across difference.
  • Reproductive Justice as Economic Justice
    methodology: reproductive-economic-justice
    By framing abortion access as an economic justice issue, the organization strengthens public support and policy change because reproductive freedom is fundamentally tied to women’s economic well-being and long-term autonomy.
  • Strategic Electoral and State-Level Advocacy
    methodology: state-level_advocacy
    By focusing advocacy and mobilization efforts on state-level elections and pro-choice candidates, the organization protects abortion rights and advances bodily autonomy because localized political power can counteract federal setbacks and shift policy outcomes where it matters most.