COMMON MAPS
Map version new-york activity top-down
MCP Main site Contact
Menu
33 ORGS · 160 ACTIVITIES ← all strategies ·
approach

Artist-Centered Creation

By centering artistic creators in the development and production process, organizations produce more authentic, innovative, and resonant theatrical work, because deep creative ownership and sustained investment enable risk-taking, coherence, and emotional truth. This strategy prioritizes the agency, vision, and long-term engagement of artists—whether playwrights, performers, or ensembles—as the primary drivers of artistic output. It distinguishes itself from more institution- or audience-centered models by treating the artist not as a contractor but as an essential visionary whose uninterrupted involvement ensures thematic depth, stylistic unity, and cultural relevance. Variations include playwright residencies, creator-led direction, ensemble co-creation, and public rehearsal processes—all unified by the belief that transformative theater emerges most powerfully from protected, empowered artistic authorship.

33
orgs running it
160
activities of those orgs
12
activity groups touched
who runs it

Organizations running this strategy · 33

+ 3 more orgs
what it looks like in practice

Activities of orgs running this strategy

A sample of programmatic activities from the orgs above — what the strategy looks like on the ground.

  • Advance equity, inclusion, and Indigenous engagement SIGNATURE THEATRE COMPANY INC
    direct service
    Commits to creating an equitable and inclusive environment for artists and audiences from historically underrepresented communities and conducts Indigenous-specific programming, including land acknowledgment and community outreach, to address colonialism and systemic racism.
  • Host Signature Jazz music series SIGNATURE THEATRE COMPANY INC
    direct service
    Hosts Signature Jazz, a curated music series featuring innovative musicians in an intimate setting at The Pershing Square Signature Center, led by curator Solomon Gottfried.
  • Host public events and artist engagement programs SIGNATURE THEATRE COMPANY INC
    direct service
    Hosts free public events including concerts, storytelling, panels, and social gatherings, with 44 such events held in the 2022/23 season attended by 1,149 people. Also hosts SigSpace events featuring resident playwrights and the Day of Play festival for college students with workshops and masterclasses.
  • Offer membership and subscription benefits SIGNATURE THEATRE COMPANY INC
    direct service
    Offers subscription packages and membership programs including discounted tickets, concierge booking, waived fees, pre-sale access, complimentary drinks, and special event access for members such as Groundbreakers, Sig30, and students.
  • Operate The Pershing Square Signature Center SIGNATURE THEATRE COMPANY INC
    direct service
    Operates a permanent three-theater facility on West 42nd Street designed by Frank Gehry Architects, which serves as the primary venue for productions, events, and public programming, including a café and bookstore.
  • Operate residency programs for playwrights SIGNATURE THEATRE COMPANY INC
    capacity building
    Runs the Premiere Residency, an intensive program for established playwrights featuring productions of three or more works, and the Launchpad Residency, a multi-year incubator for early-career playwrights from historically underrepresented communities, providing developmental support and production opportunities.
  • Produce and present theatrical seasons and individual plays SIGNATURE THEATRE COMPANY INC
    direct service
    Produces six to eight theatrical productions annually, including world premieres, co-productions, and works by Resident Artists, presented at The Pershing Square Signature Center. Recent and upcoming productions include "Oratorio for Living Things" (2025), "FISH," "King of the Yeas," "Miles for Mary," and "Angela’s Mixtape" as part of the 2026–2027 season.
  • Provide accessible and subsidized theater access SIGNATURE THEATRE COMPANY INC
    direct service
    Offers multiple access programs including Signature Access with tiered pricing, free-to-join accessible ticket programs, free matinees for NYC public high school students, student memberships, discounted subscriptions, and special student nights with talkbacks and parties. Also provides free study guides and classroom materials to support student engagement.
  • Educational and audience engagement programming THE SECOND STAGE THEATRE INC
    direct service
    Provides free tickets to at least 1,000 high school students annually and hosts post-performance talk-back sessions with cast and creative teams. Also offers subscriber-exclusive pre-show events and post-performance discussions to deepen audience engagement.
  • Management and operation of theater venues THE SECOND STAGE THEATRE INC
    direct service
    Owns, operates, and manages the Hayes Theater, which it acquired and renovated in 2015, launching Broadway programming with *Lobby Hero* in 2017. Also offers rental of the Hayes Theater for summer productions and short-term events during the season.
  • Production and presentation of theatrical works by living American playwrights THE SECOND STAGE THEATRE INC
    direct service
    Produces and presents plays and musicals by living American writers, both on Broadway and Off-Broadway, with a focus on contemporary works and revivals of significant American plays. Since 1979, the organization has produced over 200 theatrical productions, including notable works such as *Dear Evan Hansen*, *Next to Normal*, and *Jitney*.
  • Subscription and ticketing services for theatrical productions THE SECOND STAGE THEATRE INC
    direct service
    Offers subscription packages for upcoming seasons, including flexible booking, free exchanges, and money-back guarantees. Provides discounted tickets for subscribers, individuals under 30, and students, along with rush tickets and e-ticketing options.
  • Support and development of American playwrights through workshops and commissions THE SECOND STAGE THEATRE INC
    direct service
    Maintains an active pipeline of readings, workshops, and commissioned plays to support the development of new works by American playwrights, fostering the creation of original theatrical content.
  • Commissioning and staging collaborative theatrical works NEW YORK CITY PLAYERS INC
    direct service
    Commissions and stages new theatrical works through artistic collaborations with other organizations, such as the production of "Buildings I & II" in partnership with SEE STOP RUN, presented at 101 Greenwich in New York City.
  • Creation and screening of video artworks NEW YORK CITY PLAYERS INC
    direct service
    Produces and screens video artworks as part of its artistic programming, including "The Darkness of This Reading" and a piece depicting two men in a snow-covered forest, presented at venues such as Anthology Film Archives, Greene Naftali, White Columns, and Martin E. Segal Theatre Center.
  • Hosting annual educational theater workshops NEW YORK CITY PLAYERS INC
    direct service
    Hosts an annual Summer School workshop on theater based on Richard Maxwell's book "Theater for Beginners," led by Maxwell and choreographer Gillian Walsh, providing training and artistic development opportunities in experimental theater practice.
  • Live performance with projected video elements NEW YORK CITY PLAYERS INC
    direct service
    Presents performances that incorporate life-sized video projections of participants onto glass for live audiences, merging recorded media with theatrical presence.
  • Production and presentation of original theatrical works NEW YORK CITY PLAYERS INC
    direct service
    Develops, produces, and presents original theatrical productions written and directed by Richard Maxwell, including full-scale performances and workshop presentations, both in New York City and at venues across the United States and internationally. Notable works include "Isolde," "Paradiso," "Neutral Hero," "People Without History," "Good Samaritans," "Ode to the Man Who Kneels," "Queens Row," "Field of Mars," and "The End of Reality."