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16 ORGS · 51 ACTIVITIES ← all strategies ·
approach

Advocacy Through Education

methodology: advocacy_through_education

By educating stakeholders and decision-makers about the technical, economic, and environmental benefits of a construction material or method, we increase its adoption and influence policy and market standards, because informed audiences are more likely to specify, support, and invest in proven, high-performance solutions. This strategy unites organizations that leverage education—not just as workforce training, but as a form of advocacy—to shift perceptions and practices in the construction industry. Unlike pure lobbying or advertising, this approach emphasizes technical credibility, knowledge transfer, and evidence-based persuasion to build long-term demand and regulatory alignment. It distinguishes itself from general promotion by targeting professionals (e.g., engineers, architects, contractors) with specialized content that links material performance to broader goals like sustainability, safety, and durability.

16
orgs running it
51
activities of those orgs
12
activity groups touched
who runs it

Organizations running this strategy · 16

what it looks like in practice

Activities of orgs running this strategy

A sample of programmatic activities from the orgs above — what the strategy looks like on the ground.

  • Provides welding training and certification cost reimbursement THE STEEL INSTITUTE OF NEW YORK
    direct service
    Offers training in welding techniques to journeymen and prepares them for certification in New York State and New York City; reimburses individuals for certification costs upon completion.
  • Runs advertising to promote steel use in construction THE STEEL INSTITUTE OF NEW YORK
    direct service
    Conducts an advertising program aimed at increasing the adoption of steel in construction projects within the New York area.
  • Distributing design and installation tools for slate roofs NATIONAL SLATE ASSOCIATION INC
    direct service
    Produces and provides access to practical tools for professionals, including a comprehensive design and installation manual, AutoCAD and PDF design details, specification templates, instructional videos, and reference tables for slate quantity calculations. These resources support architects, contractors, and designers in real-world applications.
  • Establishing slate material and installation standards NATIONAL SLATE ASSOCIATION INC
    advocacy
    Develops, maintains, and upholds technical standards for natural roofing slate in North America, including specifications for dimensions, thickness, coverage, and installation practices. These standards are used across the industry by contractors, architects, and quarries.
  • Maintaining member and project directories for the slate industry NATIONAL SLATE ASSOCIATION INC
    direct service
    Operates the NSA Member Directory to connect clients with certified slate contractors, distributors, and suppliers across North America, and features completed projects in a contractor spotlight section to promote member work and showcase best practices.
  • Providing free mobile field guide for slate roof installation NATIONAL SLATE ASSOCIATION INC
    direct service
    Offers a free, accessible mobile field guide via mobile.slateassociation.org that serves as a quick-reference tool for best practices in slate roof installation, available to contractors, architects, and other professionals through smartphones and tablets using a web browser.
  • Publishing technical research and educational resources on slate roofing NATIONAL SLATE ASSOCIATION INC
    research
    Produces and maintains authoritative technical publications, including the "Slate Roofs: Design and Installation Manual, 2010 Edition" and Technical Bulletins that cover historical, economic, and technical aspects of slate roofing. These serve as key references for the quarrying, construction, and design industries.
  • Supporting professional development and capacity in the slate industry NATIONAL SLATE ASSOCIATION INC
    capacity building
    Provides members with access to expert resources, CAD drawings, instructional videos, and technical information to enhance skills in slate roof design and installation. Supports natural slate production across North American quarries through shared expertise in fabrication and application.
  • Promoting reinforced concrete as a construction medium THE NEW YORK CONCRETE CONSTRUCTION INSTITUTE INC
    advocacy
    Advocates for and works to increase interest in the use of reinforced concrete in construction projects.
  • Promoting concrete industry advancement THE CEMENT LEAGUE INCORPORATED
    advocacy
    Engages in advocacy to promote the use and advancement of the concrete industry, as reported in IRS Form 990.
  • Advocating for concrete pavement adoption AMERICAN CONCRETE PAVEMENT ASSOCIATION OF NEW YORK STATE INC
    advocacy
    Engages in outreach and policy efforts to promote the use of durable, sustainable, and economical concrete pavements, including representation in federal, state, and local legislative matters related to transportation infrastructure.
  • Conducting and advancing concrete pavement research AMERICAN CONCRETE PAVEMENT ASSOCIATION OF NEW YORK STATE INC
    research
    Develops and implements a national strategic research plan for concrete pavements (The CP Road Map), shares best practices and industry data, and supports a national research agenda to advance innovation in the paving community.
  • Facilitating professional development and industry collaboration AMERICAN CONCRETE PAVEMENT ASSOCIATION OF NEW YORK STATE INC
    capacity building
    Hosts an annual concrete paving workshop, facilitates peer exchange gatherings, and provides professional development hours (PDH) credit through educational events for contractors, allied members, and industry stakeholders.
  • Implementing long-life concrete pavement projects AMERICAN CONCRETE PAVEMENT ASSOCIATION OF NEW YORK STATE INC
    direct service
    Executes high-performance concrete overlay projects, such as those on the New York State Thruway, and maintains municipal concrete streets that have delivered over 100 years of service on Long Island.
  • Supporting member organizations through resources and infrastructure AMERICAN CONCRETE PAVEMENT ASSOCIATION OF NEW YORK STATE INC
    capacity building
    Provides members with access to industry communications, technical support, and market development resources, and maintains a membership structure with dues for contractor, allied, and cement member organizations in New York State.
  • Advancing Concrete in Building Applications NEW YORK CONSTRUCTION MATERIALS ASSOCIATION INC
    direct service
    Promotes the use of concrete in a wide range of construction applications, including roads, walkways, homes, office buildings, skyscrapers, and architectural features.
  • Development and Dissemination of Industry Standards NEW YORK CONSTRUCTION MATERIALS ASSOCIATION INC
    direct service
    Develops, classifies, and disseminates technical information on standards, specifications, and best practices for aggregate, concrete, and asphalt materials to promote quality and consistency across construction projects.
  • Industry Advocacy and Government Relations NEW YORK CONSTRUCTION MATERIALS ASSOCIATION INC
    advocacy
    Represents the construction materials industry before regulators and government entities, including the New York State Legislature and Executive Branch, through member-led committees and direct lobbying efforts.