What they call their work
What they do
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Construction Industry Advocacy & Standards 3 activities
- Advocacy for masonry materials in constructionAdvocates for the increased use of brick, block, and stone in commercial, industrial, and institutional construction projects in Upstate New York, including promoting updated cold-weather masonry practices to extend the construction season year-round.
- Capacity building for masonry construction stakeholdersProvides education, tools, and resources to construction professionals and stakeholders to improve the quality and adoption of masonry products and structural masonry assemblies in Upstate New York.
- Education on cost, durability, and safety benefits of masonryProvides educational messaging highlighting the cost competitiveness of structural masonry systems compared to lumber, the long-term durability and community value of masonry structures, and the fire resistance of masonry construction that leads to lower insurance premiums.
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Podcast and Radio Production 1 activity
- Masonry industry outreach through podcastProduces and releases monthly podcast episodes on the first Wednesday of each month to engage and inform the masonry community.
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Professional Certification and Continuing Education 1 activity
- Professional education and technical resources for masonry constructionOffers CEU/PDH accredited seminars, lunch and learn sessions, customized training programs, and an extensive collection of illustrative construction details and diagrams to improve efficiency, productivity, and technical knowledge in masonry construction.
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Union-Affiliated Trade Apprenticeship & Training 1 activity
- Training and apprenticeship programs for masonsProvides comprehensive training and apprenticeship programs taught by experienced masons to develop skilled workers in the masonry trade, with over 8 million hours invested in training through Local 2 apprenticeship programs.
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Who runs it
- TODD HELFRICH — MANAGING DIRECTOR
Who they work with
- All-Weather Council Partner — Collaborates on promoting updated cold-weather masonry construction practices through shared guidelines.
- BAC Local 2 Partner — Collaborates with BAC Local 2 on apprenticeship training and workforce development.
- BAC Local 2 Partner — Collaborates with UMI in promoting masonry craftsmanship and industry standards across New York and Vermont.
- Bricklayers Allied Craftworks Local 2 Partner — Jointly operates an apprenticeship program to train masons in the Local 2 territory.
- Bricklayers Allied Craftworks Local 2 Partner — Partnership with Local 2 to deliver masonry apprenticeship training.
- Bricklayers and Allied Craftworkers (BAC) Local 2 Partner — Collaborates with UMI in masonry training and community building initiatives
- International Masonry Institute Partner — Collaborates to provide masonry design resources including construction details and diagrams.
- Masonry Institute of Michigan Partner — Co-hosts the "Masonry Principles" podcast with shared leadership and expertise.
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Apprenticeship-Based Knowledge Transmissionmethodology: apprenticeship_modelBy connecting aspiring masons with experienced professionals through structured apprenticeship programs, the organization builds a skilled workforce and ensures high standards in masonry construction, because direct mentorship is believed to be the most effective way to transmit craft mastery.
- Benefits-Based Advocacy for Material Adoptionmethodology: benefits-based promotionBy promoting masonry through its environmental, economic, aesthetic, and safety advantages—including fire resistance and resilience—the organization increases adoption among architects and developers, because decision-makers are more likely to specify masonry when its multifaceted value is clearly articulated.
- Integrated Education and Workforce Developmentmethodology: education-and-advocacy-for-material-adoptionBy combining technical education, resource provision, and industry engagement—through tools, podcasts, and professional support—the organization advances masonry adoption and quality, because sustained change requires both skilled labor and informed design professionals.
- Masonry Systems for Superior Building Performancemethodology: masonry-system-approachBy advocating for integrated masonry system approaches—such as brick and concrete block cavity walls—the organization improves building durability, economic strength, and long-term value, because system-level design enhances overall structural performance beyond individual material benefits.