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COALITION FOR HEALTHCARE COMMUNICATION INC
NEW YORK, NY · EIN 133746545 · Form 990 · FY2024 · Small ($100K-$1M) · cohealthcom.org
revenue
$249K
expenses
$252K
net assets
$446K
employees
1
mission · from form 990

TO PROTECT AND PROMOTE HEALTH INFORMATION THAT IS ACCURATE, CREDIBLE, AND ACCESSIBLE TO ALL.

profile · synthesized from sources

4As Health, formerly the Coalition for Healthcare Communication, is a trade association advocating for accurate, credible, and accessible health information. It represents over 150 healthcare marketing, advertising, and technology companies, defending First Amendment rights related to the dissemination of scientific and medical information. The organization focuses on policy advocacy, industry guidance, and combating misinformation in healthcare communications.

named programs · 3 · from sources

What they call their work

4As Expert Network
Connects independent healthcare specialists with agencies and organizations seeking strategic expertise in healthcare communications
Advocacy on Health Data Privacy and AI
Staff-supported initiative to advocate on health data privacy and AI in healthcare marketing before legislative and regulatory bodies
Partner Member Program
Upcoming program to engage companies across the healthcare ecosystem as members, expanding collaboration opportunities
activities · 4 groups

What they do

  • Medical Research & Education Dissemination 2 activities
    • Curated healthcare communications e-newsletter
      Provides a free weekly e-newsletter with curated news and updates on healthcare marketing, medical communications, technology, and publishing.
    • Publication of research and policy white papers
      Produces and publishes white papers and other research documents on healthcare information and policy topics.
  • Healthcare Policy Advocacy 1 activity
    • Advocacy on health information policy and regulatory standards
      Advocates for the free flow of accurate, credible, and accessible health information, engaging on policy issues such as health data privacy, AI in healthcare marketing, direct-to-patient prescribing programs, and promotional campaign standards; facilitates member engagement with federal agencies including the FDA and FTC.
  • Member Business Referral & Discount Programs 1 activity
    • Member discounts on compliance and training services
      Provides members with a 15% discount on automated compliance management, staff training, and business associate agreement tracking services.
  • Uncategorized 1 activity
    • On-demand educational webinars for healthcare communications professionals
      Hosts and co-hosts on-demand webinars addressing key issues in healthcare communications, including HIPAA compliance, FDA regulations on direct-to-consumer advertising, health data privacy laws, FTC enforcement trends, and implications of political changes for healthcare marketers.
financials · form 990 · fy2024
revenue
Total revenue$249K
Contributions & grants$248K100%
Program service revenue$00%
Investment income$00%
Other revenue$1K
expenses
Total expenses$252K
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits$233K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$536K
Cash$358K
Investments$0
Liabilities$90K
Net assets$446K
Liquid reserves17.1 mo
5 years on record · 2020–2024 · YoY revenue +2.7%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 1
NameTitleHours/wkCompensation
JAMES POTTER EXECUTIVE DIRECTOR 40 $198K
board members · 11
  • ANGELA TENUTA — DIRECTOR
  • BRIAN ROBINSON — DIRECTOR (AS OF 04/24)
  • CLAIRE CAPECI — DIRECTOR (AS OF 11/24)
  • CRAIG SULLIVAN — DIRECTOR
  • DEBBIE RENNER — DIRECTOR
  • ERIC DENSMORE — DIRECTOR
  • HELENE YAN — DIRECTOR
  • JOHN CARTER — SECRETARY
  • LAURA SCHOEN — VICE CHAIRMAN
  • MIKE MYERS — DIRECTOR
  • VIOLET ALDAIA — CHAIRMAN
relationships · 23

Who they work with

  • 4As Coalition — Formerly operated as a subsidiary known as the Coalition for Healthcare Communication; now rebranded and integrated under the 4As Health brand as part of the 4As organization.
  • 4As Partner — Co-hosts events and webinars with the American Association of Advertising Agencies (4As) on topics including privacy laws and healthcare marketing.
  • 4As Partner — Coalition for Healthcare Communication operates as a subsidiary of the 4As, rebranded as 4As Health.
  • 4As Health Network — COALITION FOR HEALTHCARE COMMUNICATION INC rebranded to 4As Health as part of a strategic evolution.
  • ANA Coalition — Original founding member of the Coalition for Healthcare Communication alongside the 4As and other advertising-related organizations.
  • AbelsonTaylor Partner — Member organization; represented through board leadership
  • Arnold NY Partner — Member organization; represented through board leadership
  • CG Life Partner — Member organization; represented through board leadership
  • Calcium+Company Partner — Member organization; represented through board leadership
  • Compliancy Group Partner — Provides automated compliance management software to 4As Health members at a discounted rate.
  • DeepIntent Partner — Member organization; represented through board leadership
  • Eversana Intouch Partner — Member organization; represented through board leadership
  • Ex-Officio Partner — Member organization; represented through board leadership
  • Federal Trade Commission Government — Engages on policy matters related to influencer practices in healthcare marketing.
  • Food and Drug Administration Government — Engages on policy matters related to standardizing pre-submissions for drug and device promotional campaigns.
  • Global Health, Interpublic Partner — Member organization; represented through board leadership
  • Havas Health Partner — Member organization; represented through board leadership
  • Healio Partner — Member organization; represented through board leadership
  • Oxford PharmaGenesis Partner — Member organization; represented through board leadership
  • SSCG Media Group Partner — Member organization; represented through board leadership
  • Syneos Health Partner — Member organization; represented through board leadership
  • Venable LLP Partner — Offers HIPAA Health Check assessments, Security Risk Assessments, Business Associate Agreement support, and cyber incident planning and response services to 4As Health members.
  • Weber Shandwick Partner — Member organization; represented through board leadership
strategies · 2

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • First Amendment Advocacy for Healthcare Communication
    methodology: first_amendment_advocacy
    By using First Amendment legal advocacy, we protect and expand the rights of healthcare professionals and industry to share factual, science-based information, because legal safeguards enable the dissemination of truthful medical content that might otherwise be suppressed due to regulatory overreach.
  • Free Flow of Truthful Medical Information
    methodology: free_exchange_of_medical_information
    By ensuring the free exchange of accurate and evidence-based medical information, we improve public health outcomes and support informed decision-making among healthcare professionals and patients, because access to credible information strengthens clinical and personal health choices.