irs program accomplishments · form 990 part iii · fy2024
What they reported doing
- #1 primary $503KSOS: In partnership with a cross-functional group of the most prominent experts in mental health and the worlds leading tech organizations, MHC is developing the first-of-its-kind standards and ratings for youth, making it easier for people to decipher and decode how to engage with technology in ways that support their mental health. In an era where digital interactions play an increasingly significant role in our lives, the S.O.S. initiative is establishing a set of standards for online platforms to safeguard and prioritize the mental wellbeing of teens.
- #2 $267KMember Engagement: Building & Managing the Largest Coalition of Mental Health NGOs in the Country. MHC pursues its mission of destigmatizing mental health in part by hosting educational events and collaborating with member organizations to foster community (online and in person) and provide access to vital mental health resources. Member organizations also contribute to MHCs robust Resource Library, which houses over 500 resources.
named programs · 4 · from sources
What they call their work
Member Engagement
Manages the largest coalition of mental health NGOs in the U.S., hosting educational events and fostering collaboration to expand access to mental health resources.
Resource Library
Online database of over 500 mental health resources contributed by member organizations, designed to help individuals learn about mental health, support loved ones, and find coping strategies.
Roadmaps
Digital content series offering jargon-free, comprehensive guides on mental health topics such as LGBTQ+ mental health, climate anxiety, and self-care, used in schools, workplaces, and universities.
S.O.S. Initiative
Develops first-of-its-kind standards and ratings for youth mental health in collaboration with leading mental health experts and tech organizations to guide safer digital interactions for teens.
activities · 1 group
What they do
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Mental Health Education and Awareness 5 activities
- Building a mental health destigmatization movement via social mediaUsing Facebook and Instagram to foster expression, support, and community engagement as part of a broader movement to normalize mental health conversations.
- Creating destigmatizing narratives around mental health through digital platform partnershipsPartnering with major digital platforms such as Meta, Google, YouTube, and Pinterest to develop and amplify narratives that reduce stigma around mental health.
- Developing standards and ratings for youth mental health in digital environmentsCreating standards and ratings through the S.O.S. initiative to support youth mental health in digital spaces, with a focus on safety and well-being.
- Distributing digital mental health guides for schools, workplaces, and universitiesProducing and disseminating accessible digital guides on common mental health topics tailored for use in educational and professional settings.
- Hosting educational events and fostering mental health communities through member collaborationsOrganizing educational events and building community engagement in partnership with member organizations to advance mental health awareness and destigmatization.
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financials · form 990 · fy2024
revenue
Total revenue$2.21M
Contributions & grants$2.21M100%
Program service revenue$00%
Investment income$00%
Other revenue$0
expenses
Total expenses$2.00M
Program expenses75%
Admin / overhead16%
Fundraising9%
Salaries & benefits$1.23M
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$423K
Cash$200K
Investments$0
Liabilities$483K
Net assets$-61K
Liquid reserves1.2 mo
4 years on record · 2020–2024 · YoY revenue +112.4%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 4
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| Jennifer Moore | President | 40 | $237K |
| Daniel Reidenberg | Director of S.O.S. | 40 | $172K |
| Nicole Moriarty | Sr. Dir. of Programs & Partnerships | 40 | $140K |
| Amanda Roston | VP, Brand Marketing | 40 | $129K |
board members · 7
- Amanda Cole — Director
- Dr Michelle Williams — Director
- Kenneth Cole — CEO
- Pamela Bell — Secretary
- Ray Chambers — Director
- Ronald Blaylock — Director
- Thomas J Raffa — Treasurer
relationships · 4
Who they work with
- Google Partner — Partner in creating destigmatizing narratives around mental health via digital platforms
- Meta Partner — Partner in creating destigmatizing narratives around mental health via digital platforms
- Pinterest Partner — Partner in creating destigmatizing narratives around mental health via digital platforms
- YouTube Partner — Partner in creating destigmatizing narratives around mental health via digital platforms
strategies · 2
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Coalition-Based Destigmatizationmethodology: coalition-based_destigmatizationBy uniting organizations, brands, and individuals in a public coalition, we reduce mental health stigma and drive help-seeking behavior because collective visibility normalizes mental health challenges and models open dialogue.
- Resource Aggregation Through Alliancemethodology: resource_aggregation_through_allianceBy pooling mental health resources through a national alliance of organizations, we increase access and utilization because centralized, trusted networks reduce fragmentation and lower barriers to navigation.