irs program accomplishments · form 990 part iii · fy2024
What they reported doing
- #1 primary $1.43MPUBLIC SPACE - MAINTAINING CLEAN STREETS/CURBS, GARBAGE REMOVAL, AND SUPPLEMENTAL REPAIR AND MAINTENANCE OF SIDEWALKS, SIGNAGE AND PUBLIC FURNITURE AND FIXTURES.
- #2 $222KMARKETING - PROMOTING THE DISTRICT TO RESIDENTS AND TOURISTS AND TO RETAIN AND DEVELOP PROSPECTIVE BUSINESSES.
named programs · 6 · from sources
What they call their work
Make It in Brooklyn
Entrepreneur support initiative featuring pitch contests, meetups, and panels to foster innovation and support local startups, including clean energy and tech ventures.
Marketing and Business Development
Promotes the district to residents, tourists, and prospective businesses through digital platforms, business listings, and outreach to attract and retain commercial tenants.
Public Safety Patrols
Uniformed security officers provide visible presence and assistance throughout the district, supporting shoppers, workers, and residents with safety and wayfinding.
Snow Removal
Provides supplemental snow and ice removal services across more than 500 curbs, corners, and crosswalks in key commercial corridors to maintain access and safety.
Streetscape Improvements
Coordinates with city agencies and manages installation and maintenance of street furniture, lighting, holiday decorations, planters, and public plazas to enhance the district’s appeal.
Supplemental Sanitation Services
Year-round street cleaning, garbage removal, graffiti abatement, and pressure washing across the Fulton Mall district, including use of over 150 solar-powered Big Belly trash and recycling receptacles.
activities · 10 groups
What they do
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Digital Visitor Engagement via Mobile App 1 activity
- Digital cultural district guide and public art accessLaunched a free digital cultural district guide on the Bloomberg Connects app that enhances access to cultural organizations, public spaces, and public art installations in Downtown Brooklyn, including a self-guided audio tour of permanent public art and cultural landmarks.
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Community Wellness Movement Classes 1 activity
- Free public cultural and recreational eventsHosts scores of free public events annually, including weekly yoga sessions led by CorePower Yoga instructors, weekly Salsa Hustle dance events with live DJ music and lessons, fitness classes, ping pong tournaments, live music, dance performances, movies, holiday celebrations, and the Downtown Brooklyn Arts Festival.
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Women Entrepreneurs Grant Programs 1 activity
- Funding for clean technology startupsFunds clean technology startups through grantmaking partnerships, including awarding $5,000 in cash and up to $5,000 in commercialization support to winners of the Make It in Brooklyn Renewable Energy Pitch Contest. Also provides broader funding support for clean tech startups in partnership with National Grid.
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Youth and Student Entrepreneurship Competitions 1 activity
- Make It in Brooklyn Renewable Energy Pitch ContestHosts the Make It in Brooklyn Renewable Energy Pitch Contest, the first initiative supported by National Grid's Clean Tech Incubator Grant, to accelerate clean technology startups. The event has been held annually, including a scheduled 2026 edition in Downtown Brooklyn.
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Business Improvement District Management 1 activity
- Marketing and business development promotionConducts marketing activities to promote the Downtown Brooklyn district to residents and tourists, supports retail development, and provides business assistance to retain and develop prospective businesses in the Fulton Mall area.
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Community Safety Patrols & Security Support 1 activity
- Public safety and security servicesDeploys uniformed security officers to patrol the Fulton Mall district, providing a visible public safety presence, supporting outdoor events, and assisting thousands of daily visitors, workers, and residents. Also provides supplemental snow removal across more than 500 curbs, corners, and crossing areas to maintain safety and support retail activity.
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Transportation Policy Advocacy & Infrastructure Reform 1 activity
- Shared Streets program implementationCollaborated with NYCDOT to establish and expand the Shared Streets program in Downtown Brooklyn, initially launching on Pearl and Willoughby Streets in 2019 and expanding to Bridge Street, Hoyt Street, and Elm Place in 2022 to enhance public space usability.
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Supplemental Urban Sanitation Services 1 activity
- Supplemental sanitation and public space maintenanceProvides year-round supplemental sanitation services including street sweeping, graffiti removal, pressure washing, and maintenance of over one million square feet of public space such as medians, tree pits, and plaza planting beds. Operates in the Fulton Mall district, a high-traffic shopping area with over 100,000 daily visitors.
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Startup Acceleration & Business Growth Support 1 activity
- Support for clean technology startups and entrepreneurial programmingExpands direct business assistance to early-stage clean technology startups through year-round events, pitch competitions, and an entrepreneurial support network. Provides milestone-based business assistance, resource access, and up to $5,000 in additional support for market research, prototype development, patent assistance, and field testing to advance commercialization and growth.
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Uncategorized 2 activities
- Community-generated environmental data collectionLaunches a two-month pilot program in October to collect community-generated data on ambient light and noise levels in public spaces using the SpectrumScan mobile app.
- Data-driven retail planning and urban research collaborationCollaborates on AI-driven retail planning research by identifying practical use cases and providing local knowledge on business openings, closures, and tenant prospects. Uses a data-driven simulation tool to generate recommendations on optimal business types for specific locations based on foot traffic and consumer demand.
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financials · form 990 · fy2024
revenue
Total revenue$3.09M
Contributions & grants$00%
Program service revenue$3.02M98%
Investment income$70K2%
Other revenue$0
expenses
Total expenses$2.87M
Program expenses81%
Admin / overhead19%
Fundraising0%
Salaries & benefits$633K
Grants paid out$0
Largest expense lineProfessional Fees
balance sheet
Total assets$2.04M
Cash$1.79M
Investments$0
Liabilities$324K
Net assets$1.72M
Liquid reserves7.5 mo
6 years on record · 2019–2024 · YoY revenue +3.4%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 4
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| REGINA MYER | PRESIDENT | 10 | $499K |
| BELINDA CAPE | S.V.P. OF COMM. & PUBLIC AFFAIRS | 45 | $199K |
| PETER COYNE | DIRECTOR OF PUBLIC SAFETY | 45 | $189K |
| JENNIFER TAUSIG OUTGOING | MANAGING DIRECTOR OF FINANCE | 45 | $109K |
board members · 15
- ALAN ROSEN — DIRECTOR
- ALBERT LABOZ — CHAIR
- ALI SCOTT — DIRECTOR
- ANDREA HARTLEY — DIRECTOR
- ANTHONY MAZZA — DIRECTOR
- BRIAN EZRA — DIRECTOR
- GEORGE SILVA — DIRECTOR
- ISAAC CHERA — DIRECTOR
- KASEY COLANDER — TREASURER
- LINCOLN FRITZ — DIRECTOR
- LLOYD SHULMAN — DIRECTOR
- MICHAEL HIRSCHHORN — DIRECTOR
- MICHELLE CADORE — DIRECTOR
- RAYMOND CHERA — DIRECTOR
- WILLIAM JEMAL — DIRECTOR
relationships · 15
Who they work with
- Bloomberg Connects Partner — Platform partner for distributing the free digital cultural district guide.
- Bloomberg Philanthropies Partner — Partnered to launch the Downtown Brooklyn Cultural District guide on the Bloomberg Connects app.
- CorePower Yoga Partner — Collaborates to host yoga events in public spaces.
- Daivurjnt Partner — Collaborates on a living lab pilot to improve sensory accessibility in public spaces.
- Daivurjnt Partner — Collaborates with Daivurjnt to pilot the SpectrumScan app in Downtown Brooklyn as part of a living lab initiative to improve sensory accessibility in public spaces.
- Downtown Brooklyn Partnership Network — Fulton Mall Improvement Association operates as part of the Downtown Brooklyn Partnership, which manages multiple BIDs in the area.
- Downtown Brooklyn Partnership Network — Member organization participating in the Downtown Brooklyn Partnership network.
- NYC Department of Transportation Partner — Collaborates with Downtown Brooklyn Partnership to create Shared Streets in Downtown Brooklyn.
- NYU CUSP Partner — Academic partner hosting the capstone program through which the AI-driven retail planning research was developed and presented.
- NYU Tandon School of Engineering Partner — Sponsored the Make It in Brooklyn Renewable Energy Pitch Contest.
- NYU Tandon’s Resilient Urban Networks Lab Partner — Research collaboration partner on an AI-driven retail planning project using mobile location data and large language models.
- National Grid Partner — Collaborates with National Grid to support clean technology startups through the Make It in Brooklyn initiative and the Clean Tech Incubator Grant.
- National Grid Partner — Partners to fund clean technology startups through a pitch contest.
- National Grid Partner — Provides $40,000 in funding through its CleanTech Incubation Program to support clean technology startups via the Make It in Brooklyn initiative.
- Raising Cane’s Partner — Sponsors the Salsa Hustle event at Willoughby Plaza.
strategies · 5
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Business Improvement District (BID) Model for Urban Revitalizationmethodology: BID_modelBy leveraging a special assessment district structure, the organization coordinates sanitation, safety, economic development, and placemaking to enhance the business environment and public realm, because centralized coordination across these functions produces greater economic vitality and urban cohesion than fragmented efforts.
- Data-Driven Urban Planning with AImethodology: ai-driven_researchBy applying AI-driven research and simulations of pedestrian movement and consumer demand, the organization informs retail development and tenant placement decisions, because predictive modeling enables proactive, evidence-based planning that increases commercial success and foot traffic.
- Ecosystem Building for Local Innovationmethodology: ecosystem-buildingBy connecting founders, investors, academic institutions, and industry leaders through pitch competitions, networking events, and educational programming, the organization supports startup growth and local economic development, because dense cross-sector networks accelerate innovation and resource access.
- Living Lab for Inclusive Urban Technology Testingmethodology: living_labBy piloting emerging technologies in real-world public settings and using community-generated data, the organization improves sensory and digital accessibility in urban spaces, because iterative, community-embedded testing leads to more inclusive and effective design solutions.
- Public Realm Placemaking to Drive Urban Vitalitymethodology: public-realm-placemakingBy designing pedestrian-friendly streets and distinctive public spaces through coordinated streetscape improvements and public programming like community dance, the organization increases engagement and vibrancy, because high-quality, activated public spaces attract people, support local businesses, and foster community identity.