irs program accomplishments · form 990 part iii · fy2024
What they reported doing
- #1 primary $777KSANITATION - MAINTAINING CLEAN STREETS/CURBS AND GARBAGE AND GRAFFITI REMOVAL.
- #2 $139KMARKETING AND PROMOTION - PROMOTING THE DISTRICT TO RESIDENTS AND TOURISTS AND RETAINING AND DEVELOPING PROSPECTIVE BUSINESSES.
named programs · 5 · from sources
What they call their work
LIC IBZ Business Support
Provides services and advocacy for industrial businesses within the Long Island City Industrial Business Zone
LIC Springs!
Annual community and business engagement campaign featuring events and promotional opportunities for members
LICP Member Webinars
Free educational webinars on business topics offered exclusively to members
Marketing and Promotion
Runs campaigns to attract visitors and businesses, promote local events, and enhance the district’s public image
Sanitation Services
Provides daily street cleaning, garbage removal, and graffiti abatement within the Long Island City Business Improvement District
activities · 6 groups
What they do
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Regional Economic Development Initiatives 1 activity
- Business attraction and development programsImplements programs to attract retail businesses and support economic development in the Long Island City Business Improvement District, including direct support for business growth and development.
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Regional Tourism Promotion 1 activity
- Marketing and promotion of the districtConducts marketing and promotional activities to attract residents, tourists, and businesses to Long Island City, including campaigns that highlight cultural attractions and support business retention and development; attracted over 20 million annual visitors in 2024.
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Business Member Promotion Services 1 activity
- Member marketing and visibility servicesEnhances marketing exposure for member businesses through newsletter features, social media promotion, branded street banners, maps, and sponsorship options.
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Professional Networking Events 1 activity
- Member-focused events and networkingHosts networking, educational, and community-focused events such as LIC Springs! to strengthen the Long Island City business community and provides member organizations with networking opportunities and discounted event tickets.
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Member-Exclusive Resource Access 1 activity
- Online member resources and portal accessProvides members with access to the LICP Connect member portal and offers free webinars on business topics exclusively for members.
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Supplemental Urban Sanitation Services 1 activity
- Street sanitation and maintenanceProvides daily sanitation and maintenance services, including cleaning streets and curbs, removing garbage and graffiti, and maintaining capital improvements within the Long Island City Business Improvement District.
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financials · form 990 · fy2024
revenue
Total revenue$1.56M
Contributions & grants$8K1%
Program service revenue$1.53M98%
Investment income$23K2%
Other revenue$0
expenses
Total expenses$1.42M
Program expenses94%
Admin / overhead6%
Fundraising0%
Salaries & benefits$0
Grants paid out$0
Largest expense lineProfessional Fees
balance sheet
Total assets$879K
Cash$805K
Investments$0
Liabilities$183K
Net assets$696K
Liquid reserves6.8 mo
6 years on record · 2019–2024 · YoY revenue +50.6%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 1
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| LAURA ROTHROCK | EXECUTIVE DIRECTOR | 20 | $256K |
board members · 24
- AARON SHIRIAN — DIRECTOR
- ADAM GOOD — DIRECTOR
- ADAM KAUFMAN — DIRECTOR
- AHMET CIVELEK — DIRECTOR
- ALLISON DUVAL — DIRECTOR
- ANDREW EBENSTEIN — DIRECTOR
- CHARLES BOYCE — DIRECTOR
- CHRISTOPHER WEICKERT — DIRECTOR
- DAN MOGOLESKO — DIRECTOR
- DAVID BRAUSE — CHAIR
- DEBBIE MARKELL KLEINHART — DIRECTOR
- DEBORAH WOLPERT — DIRECTOR
- ELLEN DAY — DIRECTOR
- ERIC BENAIM — DIRECTOR
- ERICA DESAI — DIRECTOR
- ETAI GROSS — DIRECTOR
- F LEE MERWIN — DIRECTOR
- FLORENCE KOULOURIS — DIRECTOR
- GEORGE HESLIN — DIRECTOR
- GIANNA CERBONE-TEOLI — DIRECTOR
- GRETCHEN WERWAISS — SECRETARY
- HANNAH WORSCHEH — DIRECTOR
- HAO CHEN — DIRECTOR
- HENRY GOODFRIEND — DIRECTOR
relationships · 2
Who they work with
- Long Island City Business Improvement District Government — Geographic and institutional affiliation with the Long Island City Business Improvement District for membership eligibility.
- Long Island City Industrial Business Zone Government — LICP provides business services for the Long Island City Industrial Business Zone, a city-designated area protecting industrial land use.
strategies · 2
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Place-Based Management to Stimulate Economic Development 67 orgsmethodology: economic-development-through-place-managementBy maintaining sanitation, implementing marketing initiatives, and enhancing public safety, we increase foot traffic and business viability in the district because clean, attractive, and secure environments attract visitors and support commercial activity.shared approach: Place-Based Vitality Strategy →
- Integrated Business Support for Economic Vitalitymethodology: integrated_business_supportBy providing coordinated services in marketing, workforce development, networking, and neighborhood engagement, we strengthen local businesses and drive district-wide economic growth because holistic support increases business resilience and community integration.