named programs · 2 · from sources
What they call their work
Kindness Blog
Provides articles and stories promoting the value and impact of kindness, aimed at inspiring behavioral change and greater empathy
Kindness Campaigns
Online initiatives encouraging users to participate in and share acts of kindness, often involving social media engagement and personal storytelling
activities · 4 groups
What they do
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Social-Emotional Learning (SEL) Programs 1 activity
- Deliver K-8 social-emotional learning curriculum on kindnessProvides a free, research-based Learn Kind curriculum for students in grades K-8, structured across three grade bands and requiring 12–15 instructional hours to complete. The program has reached over 500,000 students in all 50 U.S. states and over 145 countries.
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Public Awareness and Educational Outreach 1 activity
- Produce and distribute kindness-related contentProduces podcasts, videos, and digital content to educate and inspire the public on kindness, including the “Why Kindness?” podcast and a viral video with over 100 million views. The organization has generated over 420 million content views and 650 million media impressions.
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Recognition and Awards Programs 1 activity
- Recognize impact of kindness through public honorsRecognized at Madison Square Garden with an award honoring the organization’s impact in advancing kindness.
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Uncategorized 4 activities
- Administer Kindness Quotient (KQ) assessmentOffers a three-minute, science-based questionnaire to measure individual kindness levels (Kindness Quotient), providing personalized suggestions for kind acts. The tool is grounded in research and administered through a digital platform.
- Advocate for kindness in institutions and marketsPromotes kindness as a catalyst for organizational and societal change through public events and recognition, including delivering remarks and ringing the closing bell at NASDAQ during World Kindness Week 2025.
- Conduct research on kindness through KindlabConducts pure and applied research on the causes and consequences of kindness using insights from natural, social, and behavioral sciences. This includes randomized controlled trials, systematic reviews, and meta-analyses, such as evaluation of the Learn Kind curriculum and studies on kindness and well-being.
- Operate The Kindmakers ChallengeRuns a global movement encouraging individuals to practice one act of kindness per week, recording over 2 million acts through its platform and promoting participation through digital engagement.
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financials · form 990 · fy2024
revenue
Total revenue$990K
Contributions & grants$988K100%
Program service revenue$2K0%
Investment income$00%
Other revenue$0
expenses
Total expenses$1.05M
Program expenses81%
Admin / overhead15%
Fundraising4%
Salaries & benefits$557K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$470K
Cash$202K
Investments$0
Liabilities$34K
Net assets$436K
Liquid reserves2.3 mo
2 years on record · 2020–2024 · YoY revenue +819.7%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 1
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| JACLYN LINDSEY | CEO | 50 | $188K |
board members · 11
- BRENT RIDGE — DIRECTOR
- DEBBIE WASSERMAN — BOARD CHAIR
- DREW SHEINMAN — DIRECTOR
- ISAAC LEVY — DIRECTOR
- JENNIFER LACKARD — DIRECTOR
- LISA KATAYAMA — DIRECTOR
- NEIL HUTCHINSON — DIRECTOR
- RANA DORIO — TREASURER
- SERGIO NAVARRO — SECRETARY
- SYLVIA MATHIS — DIRECTOR
- YUKARI PASS — DIRECTOR
relationships · 17
Who they work with
- Beekman 1802 Partner — Partner organization that contributes proceeds from select product sales and co-sponsored the Kindness Quotient (KQ) launch; collaborated on research about kindness in influencer culture and Gen Z mental health.
- Dr. Chloe San Miguel Partner — Research Manager designing and managing surveys and experiments on kindness
- Dr. Oliver Scott Curry Partner — Chief Science Officer conducting research on kindness, cooperation, and morality
- Dr. Ryan McManus Partner — Statistician and data visualization consultant advising on statistical methodology and analyzing experimental data
- Google Partner — Partnered with Google for an offsite session featuring evidence-based content and interactive exercises on kindness.
- Kindlab Partner — Research partner providing insights on kindness and happiness.
- Leeson Murray Partner — Citizen Scientist contributing to the organization's kindness research
- Molloy College Partner — Collaborates with Molloy College on research, programs, or campaigns related to kindness.
- NIVEA Partner — Flagship partner that helped bring the LearnKind program to life.
- New York Knicks Government — Recognized KINDNESSORG INC's CEO with the Sweetwater Clifton City Spirit Award during Women Empowerment Night at Madison Square Garden, amplifying the organization’s mission through public acknowledgment.
- Nextdoor Partner — Collaborated on the "A Call for Kindness" campaign and "United States of Kindness" research in 2022.
- Nextdoor Partner — Partner in the 2022 "A Call for Kindness" campaign and co-researcher of "The United States of Kindness" study.
- Psychology Today Partner — Co-publishes articles with Kindness.org on topics related to kindness and behavior.
- Simple Skincare UK Partner — Partnered on a study about the impact and effectiveness of kind acts, including co-branded public engagement initiatives.
- Spotify Partner — Distributes the "Why Kindness?" podcast through Spotify's platform.
- Verizon Partner — Partner in the 2021 "A Call for Kindness" campaign and co-researcher of "The United States of Kindness" study.
- Verizon Partner — Partnered on the "A Call for Kindness" campaign and "United States of Kindness" research in 2021.
strategies · 4
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Science-Based Social-Emotional Learning 152 orgsmethodology: science_based_SELBy integrating scientific inquiry with structured social-emotional learning curricula, we foster long-term prosocial behavior in children because evidence shows that understanding the measurable impact of kindness increases engagement and behavioral change.shared approach: Whole-Child Integrated Development →
- Kindness Framed as Systemic Force 17 orgsmethodology: reframing_kindnessBy reframing kindness as a radical and practical lever for cultural transformation, we advance justice and equity because this shifts perception from charity to strategic action, increasing participation and sustainability of change efforts.shared approach: Contagious Kindness Activation →
- Research-to-Practice Translation 17 orgsmethodology: evidence_based_translationBy translating findings from kindness science into tools and programs, we improve outcomes in education, workplaces, and communities because evidence-based solutions are more likely to produce measurable, scalable change.shared approach: Contagious Kindness Activation →
- Self-Assessment for Behavioral Change 17 orgsmethodology: self_assessment_for_behavior_changeBy enabling individuals to measure their own kindness behaviors through research-based self-assessment, we foster kinder workplace environments because increased self-awareness drives intentional prosocial behavior change.shared approach: Contagious Kindness Activation →