What they call their work
What they do
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After-School Academic and Enrichment Programs 2 activities
- Providing academic tutoring and test preparationOffers academic tutoring, homework help, and SAT/ACT preparation services to support student achievement and college readiness.
- Scaling program delivery across New York City schoolsServed 64 schools across all five boroughs during the past school year, engaging 2,204 students directly and reaching 42,620 students through broader outreach efforts.
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Public Awareness and Educational Outreach 1 activity
- Communicating educational excellence to communitiesEngages students, families, and the broader community through outreach and messaging that emphasizes the value of educational excellence.
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Hands-On STEM Education Programs 1 activity
- Conducting STEM education programsDelivers hands-on STEM programming in AI literacy, coding, and web development to build innovation and problem-solving skills among students.
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Comprehensive K–12 Arts Education 1 activity
- Delivering arts education and enrichment programsOffers arts-focused programming in music, recording, production, drama, film/acting, photography, dance, and culinary arts to foster creativity, self-expression, and life skills among students.
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Public School Support Fundraising 1 activity
- Funding academic, arts, and youth empowerment programsFunds academic, arts, and youth empowerment initiatives serving over 21,000 students in New York City.
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Student Milestone Ceremonies & Events 1 activity
- Hosting citywide student engagement eventsOrganizes large-scale events including pep rallies, school assemblies, community events, and the annual I WILL GRADUATE DAY celebration to promote education and student empowerment.
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Youth and Student Entrepreneurship Competitions 1 activity
- Hosting community events and youth competitionsHosts community events such as Youth and Family Action Day, featuring the YAEP Finale: Youth Business Pitch Competition, to engage students and families in empowerment activities.
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Recognition and Awards Programs 1 activity
- Implementing student incentive programsLaunched the Attendance, Academic & Athletic Incentive Program (AAA) to reward students for school attendance, academic performance, and athletic participation.
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Youth One-on-One Mentoring 1 activity
- Operating a youth mentoring programRuns a structured mentoring initiative focused on goal setting, leadership development, and self-identity to help students become confident and capable individuals.
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Youth Development Programs 1 activity
- Operating youth development programs in New York CityProvides comprehensive youth development services including academic support, life-skills training, mentoring, leadership development, and social/emotional support to students across all five boroughs of New York City.
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Youth Leadership Development Programs 1 activity
- Organizing youth councils and civic engagement initiativesCollaborates with the Department of Youth and Community Development and the Young Men's Initiative to support the DYCD My Brother's & Sister's Keeper Youth Council, amplifying youth voice and choice.
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Youth Basketball Development Programs 1 activity
- Running sports-based youth programsOperates basketball and martial arts programs designed to promote discipline, teamwork, and physical fitness among students.
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College Access and Success Support 1 activity
- Supporting college and career readinessProvides college and career guidance through workshops, college tours, and distribution of a College & Career Readiness handbook to strengthen student planning and goal-setting.
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Uncategorized 2 activities
- Generating media outreach and public awarenessProduced 155,890,236 media impressions through cross-platform outreach to promote youth empowerment and educational initiatives.
- Tracking community participation in programsRecorded 4,780 instances of community attendance at events or programs, reflecting engagement levels across initiatives.
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Who runs it
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| Tonya Lewis | President | 35 | $121K |
| Sanchez Tuitt | Treasurer | 35 | $94K |
- Annecia Campbell — Member
- John Starks — Member
- Joseph Jones — Member
- Julie Adams — Member
- Sway Calloway — Member
- Tara Martin — Member
Who they work with
- Department of Youth and Community Development Partner — Collaborates with DYCD on the My Brother's & Sister's Keeper Youth Council to amplify youth voice and choice.
- Department of Youth and Community Development Partner — Partnered to host Youth and Family Action Day community event.
- Department of Youth and Community Development (DYCD) Partner — Partnered with DYCD and its My Brother's Keeper Youth Council to host Youth and Family Action Day.
- Entertainers For Education Alliance Inc Partner — Implied implementing partner for the I WILL GRADUATE Program, serving NYC students.
- Hot 97 Partner — Partnered with Entertainers For Education Alliance Inc. to host the 2008 "Stay In School Concert," which became I WILL GRADUATE Day.
- I WILL GRADUATE Program Partner — Implements the College and Career Readiness Initiative in partnership with schools and youth-serving organizations.
- NYC Public Schools Partner — Longstanding partnership with NYC Public Schools to support scholars and strengthen educational outcomes.
- Nautica Partner — Collaborated on the Attendance, Academic & Athletic Incentive Program (AAA).
- New York City Police Department Partner — Collaborated with NYPD to promote peace and provide resources in communities affected by gun violence.
- Reebok Partner — Collaborated on the Attendance, Academic & Athletic Incentive Program (AAA).
- VampCares Partner — Partnered on the AAA Program, contributing community engagement and support.
- Vince Camuto Partner — Collaborated on the Attendance, Academic & Athletic Incentive Program (AAA).
- Young Men's Initiative Partner — Collaborated on the Youth and Family Action Day event.
- Young Men’s Initiative Partner — Collaborates with YMI on the My Brother's & Sister's Keeper Youth Council to support youth empowerment and social change.
- community groups Partner — Community groups collaborate with the organization to serve New York City’s youth.
- corporate partners Partner — Corporate partners support the organization's programs and initiatives in New York City.
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Entertainment-Integrated Youth Developmentmethodology: entertainment-engaged youth developmentBy leveraging music and entertainment industry professionals in citywide initiatives, the organization delivers youth development programming that connects students with mentoring, arts, and career guidance, because integration with culturally relevant role models increases engagement and builds aspirational pathways.