irs program accomplishments · form 990 part iii · fy2024
What they reported doing
- #1 primary $67KTo educate and inspire young athletes, particularly girls, to learn about running and healthy movement in a a lasting way. Services provided include weekly, virtual coaching and mentorship sessions.
- #2 $50KInstruct and educate individuals of all ages and abilities on running through coaching and guided training activities. Services provided include access to a professional coach and weekly training plans.
named programs · 5 · from sources
What they call their work
Charity Bibs Program
Opportunity for runners to join Team Atalanta in major marathons including the NYC Half, NYC Marathon, and Grandma's Marathon, raising funds for the organization's mission
Female Coaching Academy
Program to train and develop female coaches for high school, college, and professional levels, including mentorship, best practices, and career preparation
Professional Team
Employs professional female runners as full-time staff who train for elite competition while serving as mentors and leaders in community programs
Training Team
Open to all runners, this program provides monthly training plans from coach Julia Lucas and opportunities to train alongside professional athletes
Youth Mentoring Program
Mentorship initiative for girls aged 12-20 from partner schools, focusing on community, education, and movement through engagement with professional runners
activities · 4 groups
What they do
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Girls' Physical and Emotional Development Programs 2 activities
- Employ and support professional female runners for elite competition and community leadershipEmploys professional female runners as full-time staff who train for elite competition and serve as mentors and leaders in community and youth programs, integrating athletic excellence with community engagement.
- Run youth mentoring program for girls focused on running, education, and communityOperates a youth mentoring program for girls aged 12–20 that combines running, education, and community building, with programming led by professional female runners and active in 2024.
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Charity Event Organization 1 activity
- Organize fundraising marathon teams to support girls' and women's empowerment in sportOrganizes teams of runners to participate in major marathons and half-marathons—including the TCS NYC Marathon, United Airlines NYC Half Marathon, and Grandma's Marathon—to raise funds for empowering girls and women in sport.
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Coached Athletic Training Programs 1 activity
- Provide coaching and training programs for runners of all levelsOffers weekly virtual and in-person coaching, guided training sessions, and monthly training plans for individuals of all ages and abilities, including access to professional coaches and opportunities to train alongside professional athletes; serves hundreds of local New Yorkers with goals ranging from first 5Ks to Olympic trials qualification.
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Women's Leadership & Career Advancement Networks 1 activity
- Train and develop female coaches through the Female Coaching AcademyOperates the Female Coaching Academy to train female coaches for high school, college, and professional levels, and has developed a best practices coaching guide to support professional athletes coaching young runners in New York City.
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financials · form 990 · fy2024
revenue
Total revenue$302K
Contributions & grants$300K99%
Program service revenue$2K1%
Investment income$170%
Other revenue$0
expenses
Total expenses$355K
Program expenses82%
Admin / overhead9%
Fundraising9%
Salaries & benefits$311K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$41K
Cash$41K
Investments$0
Liabilities$0
Net assets$41K
Liquid reserves1.4 mo
3 years on record · 2022–2024 · YoY revenue +1.7%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 1
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| Devon Martin | Executive Director | 20 | $100K |
board members · 5
- Allyson Felix — Director
- Evan Roth — Director
- Lee Sossen — COO, Secretary, Director
- Mary Cain — Director
- Mary Wittenberg — Director
relationships · 13
Who they work with
- Amanda Asaro Partner — Fitness instructor leading weekly run club sessions
- Bronx River High School Partner — Partner school participating in Atalanta NYC's youth programming.
- Central Park Track Club Partner — Coaches at Atalanta NYC have affiliations and competitive ties with Central Park Track Club.
- Grandma's Marathon Partner — Provides guaranteed race entries to runners fundraising for Team Atalanta.
- Lehman High School Partner — Partner school participating in Atalanta NYC's youth programming and community initiatives.
- NYRR Youth Program Partner — Staff member previously designed programming for NYRR Youth Program, indicating a professional connection.
- Pelham Lab High School Partner — Partner school collaborating with Atalanta NYC on youth and community programs.
- Renaissance High School for Musical Theater & Technology Partner — Partner school involved in Atalanta NYC's youth programming and community engagement.
- Schuylerville Prep Partner — Partner school engaged in Atalanta NYC's youth mentoring and running initiatives.
- Stephanie Herrick Partner — Collaborated to create a best practices coaching guide for the Female Coaching Academy.
- TCS NYC Marathon Partner — Provides guaranteed race entries to runners fundraising for Team Atalanta.
- United Airlines NYC Half Marathon Partner — Provides guaranteed race entries to runners fundraising for Team Atalanta.
- Westchester Square Academy Partner — Partner school involved in Atalanta NYC's youth and community outreach efforts.
strategies · 5
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Charity Bib Fundraising as Mission Support Enginemethodology: charity bib fundraisingBy offering guaranteed entry to high-demand marathons in exchange for significant fundraising commitments, we generate financial support for girls and women in sport, because access to elite events motivates runners to fundraise at higher levels.
- Inclusive Community Building Across Running Levelsmethodology: inclusive_community_buildingBy uniting professional, amateur, and youth runners in shared programming, we strengthen community belonging and broaden participation, because inclusive environments that value diverse running identities foster mutual support and sustained engagement.
- Integrated Coaching for Holistic Athlete Developmentmethodology: holistic coachingBy integrating performance training with health, community engagement, and political voice in coaching, we produce more sustainable and resilient elite women athletes, because athletic development is most effective when it addresses the whole person within a supportive and purpose-driven ecosystem.
- Mentorship Through Athletic Role Modelsmethodology: mentorship-through-athletic-role-modelsBy pairing professional female runners with girls in underserved communities in sustained one-on-one relationships, we foster personal development, because seeing resilient, disciplined women in athletic leadership roles models aspirational behaviors and builds self-efficacy.
- Professional Athlete Integration for Leadership and Modelingmethodology: professional_athlete_integrationBy employing professional female runners as full-time staff, we embed elite performance within community leadership, because their presence strengthens organizational credibility, deepens mentorship capacity, and provides living examples of sustainable athletic careers.