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MO' MOTION INC

NEW YORK, NY · EIN 352366850 · Form 990 · FY2024 · NTEE N62 · Recreation & Sports · Small ($100K-$1M) · momotion.com
revenue
$709K
expenses
$633K
net assets
$125K
employees
1
program ratio
100%
mission · from form 990

THE PURPOSE OF MO' MOTION IS TO EDUCATE CHILDREN IN THE AREAS OF SPORTS AND FITNESS AND TO PROMOTE AMATEUR SPORTS IN THE NEW YORK CITY COMMUNITY.

profile · synthesized from sources

Mo' Motion Inc is a New York City-based youth sports organization focused on basketball training and team play for children in grades K-12. The organization emphasizes skill development, sportsmanship, and personal growth through inclusive programs that prioritize effort, attendance, and attitude. It operates year-round programs including team play, skills training, and private coaching, serving the NYC community with an emphasis on ethical development over winning.

named programs · 6 · from sources

What they call their work

Boost Skills, Drills & Play
High-energy weeknight training program for boys and girls in grades 3-8, focusing on skill development, mechanics, and small-sided play in upper east and upper west side locations
Coaching Placement Services
Service connecting individuals with coaching opportunities in New York City based on the organization’s standards of excellence in instruction and mentorship
Fall Train & Play Weekend Program
Friday-Saturday-Sunday workouts during fall and spring for team program participants and others preparing for basketball season, emphasizing training and game readiness
Private and Small-Group Training
One-on-one or small group sessions offered selectively when space and coach availability permit, aimed at addressing specific skill gaps before integrating into group settings
Sports Birthday Parties
Basketball-themed birthday events offered as a program service, providing recreational play and coaching for children celebrating birthdays
Winter Team Play
Core basketball season program from November to early March focused on team development, mandatory practices, and games, requiring 80% attendance for playing time consideration
activities · 6 groups

What they do

  • Youth Basketball Development Programs 3 activities
    • Private and small-group training and birthday party services
      Offers private and semi-private basketball training sessions for children in grades K–12, as well as sports-themed birthday parties on weekends, at coordinated locations throughout New York City. Services are available on any day of the week and include small-group instruction and event coordination.
    • Seasonal basketball programming (winter, spring, summer)
      Operates structured seasonal basketball programs including a winter season from November to March focused on team development, a modified hybrid spring season with training and games, and summer camps offering basketball, multi-sport activities, and field trips for grades 1–8. Weekend 'Train & Play' programs are organized by grade level during spring.
    • Youth basketball and fitness programs in New York City
      Provides year-round youth basketball and fitness programming for children in grades K–12 across New York City, with a focus on skill development, physical fitness, and inclusion. Programs include seasonal leagues, weeknight training sessions, weekend workouts, and after-school activities, serving 500–700 youth annually, primarily on the Upper East and West Sides, Harlem, and the Bronx.
  • Youth Sports Access and Equipment Support 2 activities
    • Community facility improvement and equipment donation
      Invests in the renovation and improvement of gyms, parks, and recreation centers in New York City, including the replacement of basketball rims, backboards, scoreboards, and clocks. Has invested over $70,000 in sports equipment for local schools and parks since inception.
    • Scholarships and team sponsorships for youth programs
      Provides financial assistance in the form of individual scholarships and team sponsorships to ensure access to sports programs for youth in need, promoting inclusivity and reducing economic barriers.
  • Community Stewardship Volunteer Programs 1 activity
    • Community engagement and volunteer activities
      Organizes community clean-up efforts, such as leaf raking and litter removal at Riverside Park, and coordinates donation drives for clothing and sporting goods delivered to organizations in the Bronx, including during the 2020 pandemic and racial justice initiatives.
  • Amateur Sports Competition Programming 1 activity
    • Operation of the Gotham Basketball Association league
      Founded and operates the Gotham Basketball Association, an inclusive youth basketball league that hosts 70–80 teams each winter and spring, providing equitable access to competitive play for over 700 players annually in Manhattan.
  • Women's Leadership & Career Advancement Networks 1 activity
    • Women in Coaching initiative
      Runs a Women in Coaching program to increase female representation in coaching positions within youth sports, promoting gender equity in leadership roles across its basketball programs.
  • Uncategorized 2 activities
    • International donation project
      Coordinated a 2016 project in Puerto Plata, Dominican Republic, to distribute donated shoes and sneakers to children and families to prevent parasitic infections, reflecting a short-term international outreach effort.
    • Player advancement and referral program
      Assesses player development and refers youth athletes to more rigorous travel basketball programs at the end of eighth grade, supporting competitive advancement for high-potential players.
financials · form 990 · fy2024
revenue
Total revenue$709K
Contributions & grants$56K8%
Program service revenue$653K92%
Investment income$00%
Other revenue$0
expenses
Total expenses$633K
Program expenses100%
Admin / overhead0%
Fundraising0%
Salaries & benefits$229K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$128K
Cash$124K
Investments$0
Liabilities$4K
Net assets$125K
Liquid reserves2.3 mo
4 years on record · 2020–2024 · YoY revenue +36.3%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 1
NameTitleHours/wkCompensation
MAUREEN M HOLOHAN EXECUTIVE DI 40 $210K
relationships · 16

Who they work with

  • Allen Stevenson Partner — Hosts Mo'Motion programs on the Upper East Side at East 78th Street and Lexington Avenue.
  • Black Lives Matter of Greater New York Partner — Partner organization in the Bronx that received donations through Mo' Motion's 2020 goodwill initiative.
  • Children’s Aid Society Partner — Collaborated with Mo' Motion in 2019 when the organization promoted their Mamba Development League.
  • Diane’s Sun Camp Partner — Partnered with Mo' Motion in 2016 to distribute shoes and conduct sports activities in Puerto Plata, Dominican Republic.
  • Gotham Basketball Association Partner — Co-founded and collaborates with Mo' Motion on league operations and facility improvement projects.
  • Gotham Basketball Association Partner — Competes against AAU teams in the Gotham Basketball Association league.
  • Gotham Basketball Association Partner — Grassroots league hosted by Mo' Motion that annually includes 65–80 teams.
  • Maureen Holohan Partner — Director of Mo'Motion and leader of the organization's staff and programs.
  • Mo'Motion Network — Organization refers to itself as Mo'Motion, indicating self-identification as a branded youth basketball program.
  • NY Urban Partner — Jointly sponsored the purchase of a new scoreboard clock at MS 44 in 2013.
  • PS 452 Partner — Hosts Mo'Motion programs on the Upper West Side at West 61st Street.
  • Riverside Park Conservancy Government — Provided guidelines followed by Mo' Motion during park clean-up events at Riverside Park.
  • Rodeph Partner — Hosts Mo'Motion programs on the Upper West Side at West 79th Street and Columbus Avenue.
  • WHEDco Partner — Recipient of donated clothing, books, and sporting equipment from Mo' Motion in 2020.
  • Windward School Partner — Hosts Mo'Motion programs on the Upper East Side at East 93rd Street and Third Avenue.
  • gothambasketball.org Partner — Co-founded and operates in partnership with gothambasketball.org, an inclusive youth basketball league with over 70 teams.
strategies · 3

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Long-Term Athlete Development Model
    methodology: long_term_athlete_development
    By prioritizing balanced training, delaying specialization, normalizing failure, and promoting based on readiness rather than age or performance, the organization fosters sustainable skill growth and lifelong engagement in sport because early focus on holistic development produces more resilient, skilled, and socially integrated athletes over time.
  • Team-Based Learning and Peer Integration
    methodology: group-based_learning
    By emphasizing small group and team-based instruction over individualized or private lessons, the organization leverages peer interaction as a driver of learning, accountability, and social integration because basketball is inherently a team sport and collaborative environments produce deeper engagement and skill transfer than isolated training.
  • Youth Development Through Sports
    methodology: sports-based_youth_development
    By using sports as a vehicle for engagement, the organization promotes holistic youth development, combining skill-building, academic support, and community service to foster personal growth, social cohesion, and long-term athlete development because structured physical activity in a supportive environment produces better developmental outcomes than competition-focused models.