named programs · 2 · from sources
What they call their work
Brick Fundraising Campaign
Capital campaign allowing donors to purchase engraved bricks as a lasting contribution to the theater's future
Strand Theatre Performance Series
Year-round live music events featuring tribute bands, original artists, and special performances in a historic theater venue
activities · 9 groups
What they do
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Live Music Performances & Concerts 3 activities
- Host performances by established progressive rock artistsHosts performances by nationally recognized progressive rock ensembles such as TU-Ner, featuring accomplished musicians Trey Gunn, Pat Mastelotto, and Markus Reuter.
- Host tribute bands and tribute concert seriesProduces and hosts nationally touring tribute bands and long-running tribute concert series, including acts dedicated to the Grateful Dead (via Stanley Plays The Dead), Jerry Garcia Band, The Doors, Neil Young, and classic rock artists such as David Bowie, U2, George Harrison, and The Rolling Stones.
- Present live music performances annually across multiple genresPresents over one hundred live music performances each year, spanning diverse genres and including tribute concerts, original music showcases, and themed musical shows based on iconic artists and film soundtracks.
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Historic Theater and Arts Venue Preservation 2 activities
- Develop community arts infrastructure and public spacesPurchased and repurposed historic buildings—including the former Bell Telephone Company building and Town of Kingsbury office—into multi-use arts centers, and collaborated with the village board of Hudson Falls to develop Grace Park, an outdoor amphitheater that highlights local natural beauty.
- Maintain and expand venue features through capital projectsConducts ongoing capital improvements at its venues, including brick installations at The Strand Theatre, with the first completed and a second installation planned for Spring 2026.
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Film Festival and Screening Programming 1 activity
- Host regular performing arts programming and community eventsHosts 6–10 annual theater productions and dance performances, monthly classic films, a World Cinema Series, a Silent Film Festival, weekly open mic nights, art gallery openings, and dance seminars to foster community engagement through the arts.
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Performing Arts Venue Rental 1 activity
- Operate The Strand Theatre as a community arts venueOwns and operates The Strand Theatre in Hudson Falls, NY, hosting concerts, theater productions, dance performances, film screenings, and other arts events; completed Phase 1 of renovations by October 2019 after repurposing the former Town of Kingsbury office building into a functioning performance space.
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Nonprofit Music Recording and Distribution 1 activity
- Produce and release tribute music albumsProduces and releases tribute albums such as "Spirit: a tribute to Jerry Garcia and the spiritual songs he performed," featuring collaborations with Maria Muldaur and former Jerry Garcia Band members, and has released other albums like "Magic Touch" that achieved commercial success.
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Original Music-Theater and Opera Production 1 activity
- Produce original and themed theatrical and musical productionsCreates and stages original and reimagined theatrical productions such as live performances of "All in the Family," as well as themed musical shows based on James Bond films and other cultural touchstones, combining music, theater, and visual storytelling.
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Equitable Access Admission Programs 1 activity
- Provide free admission and concessions at eventsOffers free admission and free popcorn to attendees at events, lowering barriers to access and promoting inclusive participation in the arts.
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Classical and Chamber Music Performances 1 activity
- Support house bands and original music programmingFormed a house band in 2012 with core members Jonathan Newell, Marc Vincent, Alan Dunham, and Michael Craner, and hosts a songwriter showcase featuring original music by local and affiliated artists.
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Uncategorized 1 activity
- Host live discussions and commemorative events with notable artistsOrganizes and hosts live video discussions and commemorative events featuring prominent musicians and cultural figures, such as a 2024 event with Doors drummer John Densmore and Richard Goldstein honoring Jim Morrison’s 80th birthday.
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financials · form 990 · fy2024
revenue
Total revenue$483K
Contributions & grants$48K10%
Program service revenue$371K77%
Investment income$1K0%
Other revenue$63K
expenses
Total expenses$533K
Program expenses100%
Admin / overhead0%
Fundraising0%
Salaries & benefits$75K
Grants paid out$0
Largest expense lineFacilities
balance sheet
Total assets$1.23M
Cash$212K
Investments$0
Liabilities$529K
Net assets$699K
Liquid reserves4.8 mo
5 years on record · 2020–2024 · YoY revenue +5.9%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 1
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| Jonathan Newell | Managing Director | 40 | $60K |
relationships · 17
Who they work with
- Bricks R Us Partner — Partnered to facilitate the brick fundraising campaign for the Strand Theatre.
- Buzz Buchanan Partner — Drummer for The Jerry Garcia Band from 1977–1978 who has performed with The Garcia Project and endorsed their musical authenticity.
- Dennis McNally Partner — Former publicist for the Jerry Garcia Band and The Grateful Dead who has praised The Garcia Project's work and connection to the original band's legacy.
- Grateful Dead Partner — Hosts a screening of The Grateful Dead Movie featuring performances by the Grateful Dead
- Maria Muldaur Partner — Collaborated with The Garcia Project as producer of their album "Spirit" and performed with them, endorsing their authenticity.
- Phil Lesh and Friends Partner — Stanley Jordan has been a frequent guest performer with Phil Lesh and Friends, contributing to the Grateful Dead legacy through collaborative performances.
- TU-Ner Partner — Hosts performances by the progressive rock supergroup TU-Ner.
- The Strand Theatre Partner — Co-presents or hosts the songwriter showcase event.
- The Strand Theatre Partner — Collaborates on event presentation and venue operations
- The Strand Theatre Partner — Hosted a performance by MARK209 at the theater.
- The Strand Theatre Partner — Hosted the live performance of "All in the Family" at its venue and provided box office services for ticket sales.
- The Strand Theatre Partner — Hosts performances by Dan Fontaine's tribute act.
- The Strand Theatre Partner — Hosts performances by Feast of Friends, a tribute band presented at the venue.
- The Strand Theatre Partner — Hosts performances by The Hudson River Music Hall House Band, which operates as The Strand House Band.
- The Strand Theatre Partner — Hosts performances of Peter, Paul and Mary Alive.
- The Strand Theatre Partner — Hosts performances of the "Shakey" Neil Young tribute show.
- Village Board of Hudson Falls Partner — Partnered to create Grace Park, an outdoor amphitheater showcasing the natural beauty of the village.
strategies · 4
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Artist Incubation through Accessible Performance Opportunitiesmethodology: artist-incubatorBy providing affordable creative space and regular performance opportunities, the organization supports local artists’ growth and entrepreneurship because consistent, low-barrier platforms enable artistic development and professional sustainability.
- Arts-Based Community Buildingmethodology: arts-for-community-buildingBy using live music and arts programming at a dedicated venue, the organization builds and strengthens community engagement because shared artistic experiences foster social connection and collective identity.
- Cultural Preservation Through Musical Tributemethodology: musical_reinterpretation_as_cultural_preservationBy faithfully recreating historical performances with era-specific musical and emotional fidelity, the organization preserves and sustains cultural legacies because authenticity enables audiences to emotionally connect with and appreciate iconic works across generations.
- Immersive Performance Experiencemethodology: immersive_performanceBy presenting live music as immersive, exploratory experiences rather than traditional concerts, the organization deepens audience engagement because atmospheric authenticity and narrative integration transform passive listening into participatory cultural events.