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IAB PRIVACY INC
NEW YORK, NY · EIN 921608570 · Form 990EZ · FY2024 · NTEE S40 · Community Improvement · Small ($100K-$1M)
revenue
$188K
expenses
$172K
net assets
$19K
employees
—
mission · from form 990

IAB PRIVACY, INC. SUPPORTS THE DIGITAL ADVERTISING INDUSTRY'S EFFORTS TO COMPLY WITH PRIVACY LAWS. IT DOES SO PRIMARILY THROUGH THE IAB MULTI-STATE PRIVACY AGREEMENT (MSPA) AND THE CORRESPONDING CERTIFIED PARTNER PROGRAM. MORE THAN 1,300 COMPANIES HAVE SIGNED THE MSPA, WHICH CREATES A COMMON SET OF PRIVACY TERMS TO FACILITATE COMPLIANCE WITH STATE PRIVACY LAWS.

profile · synthesized from sources

IAB Privacy, Inc. supports the digital advertising industry's compliance with privacy laws through standardized agreements and certification programs. It administers the IAB Multi-State Privacy Agreement (MSPA), which over 1,300 companies have adopted to streamline adherence to state privacy regulations. The organization operates as a coordinating body to establish common privacy terms across jurisdictions.

activities · 1 group

What they do

  • Industry Standards Development and Management 1 activity
    • Administers the IAB Multi-State Privacy Agreement (MSPA)
      Facilitates compliance with state privacy laws by administering the IAB Multi-State Privacy Agreement (MSPA), signed by over 1,300 companies.
financials · form 990EZ · fy2024
revenue
Total revenue$188K
Contributions & grants$113K60%
Program service revenue——
Investment income——
Other revenue$75K
expenses
Total expenses$172K
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits—
Grants paid out—
balance sheet
Total assets$195K
Cash—
Investments—
Liabilities—
Net assets$19K
2 years on record · 2023–2024 · YoY revenue +63.0%
relationships · 1

Who they work with

  • IAB Network — Member of the Interactive Advertising Bureau (IAB) ecosystem, operating under its governance to support digital advertising privacy standards.
strategies · 1

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Standard-Setting Framework
    methodology: standard_setting_framework
    By establishing standardized privacy terms through the Multi-State Privacy Agreement (MSPA) and Certified Partner Program, we enable industry-wide compliance with privacy laws because common frameworks reduce fragmentation and lower barriers to adoption.