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HUDSON SQUARE DISTRICT MANAGEMENT ASSOCIATION INCORPORATED
NEW YORK, NY · EIN 264808219 · Form 990 · FY2024 · NTEE S20 · Community Improvement · Medium ($1M-$10M) · hudsonsquarebid.org
revenue
$4.1M
expenses
$3.3M
net assets
$-4.5M
employees
9
volunteers
24
program ratio
85%
mission · from form 990

PROMOTE THE VITALITY AND ECONOMIC GROWTH OF A BUSINESS IMPROVEMENT DISTRICT LOCATED IN NYC.

profile · synthesized from sources

Hudson Square District Management Association, operating as the Hudson Square Business Improvement District (BID), promotes economic vitality and quality of life in a designated area of Lower Manhattan. The organization undertakes public realm improvements, manages traffic and streetscape initiatives, supports local businesses, and enhances pedestrian activity through public spaces and events. It serves as a private-public partnership focused on urban revitalization and neighborhood branding.

irs program accomplishments · form 990 part iii · fy2024

What they reported doing

  1. #1 primary $955K
    TRAFFIC AND STREETSCAPE - UNDERTAKING A VARIETY OF EFFORTS AIMED AT EASING THE SIGNIFICANT TRAFFIC CONGESTION IN THE DISTRICT AND ESTABLISHING A LIVELY, ACTIVE AND CREATIVE STREET LIFE AND NEIGHBORHOOD WITH THE PURPOSE OF ENCOURAGING PEDESTRIAN TRAFFIC THAT WILL HELP ATTRACT HIGH QUALITY AND DIVERSE RETAIL USES TO THE NEIGHBORHOOD.
  2. #2 $0
    PUBLIC REALM IMPROVEMENTS - IMPLEMENTING CAPITAL IMPROVEMENTS ON PUBLIC LAND THROUGHOUT THE DISTRICT WITH THE PURPOSE OF IMPROVING THE STREETSCAPE ENVIRONMENT.
named programs · 5 · from sources

What they call their work

Hudson Houston Plaza
A planned public space at the corner of Hudson and Houston Streets, developed in partnership with NYC Parks and NYC DEP, covering approximately 0.26 acres
Hudson Square Standard (HSS)
A neighborhood-level urban forestry initiative applied to over 500 trees to improve the streetscape and pedestrian experience
Little Sixth Avenue Plaza
A new 4,000 sq ft public plaza opening in 2026 designed to create open space for community relaxation and connection in Hudson Square
Sustainability Toolkit
Comprehensive guide developed to support climate-forward urban practices for community groups and businesses in Hudson Square
Walk To The Water
Public art installation and wayfinding guide connecting neighborhood history with the waterfront through a series of artworks
activities · 11 groups

What they do

  • Transportation Policy Advocacy & Infrastructure Reform 2 activities
    • Advocate on transportation policy impacts
      Monitors and reports on the impacts of congestion pricing in Hudson Square, including a 51% increase in traffic speeds at the Holland Tunnel, 11% reduction in traffic volume, 18% increase in pedestrian foot traffic, and 23% rise in subway ridership.
    • Operate pedestrian safety program
      Runs a pedestrian safety program staffed by Pedestrian Safety Managers to improve safety and accessibility in the Hudson Square neighborhood.
  • Nonprofit Sector Research & Data Analysis 1 activity
    • Conduct community and mobility research
      Conducts and publishes research including the 2025 Hudson Square Neighborhood Survey (2,676 responses), the annual Hudson Square Mobility Report, and the Hudson Square Storefront Report analyzing retail occupancy and mix trends from 2013 to 2025.
  • Urban Park and Public Space Conservation 1 activity
    • Develop and construct public plazas and parks
      Develops public open spaces including Hudson Square Plaza (adding 6,000 sq ft of public space), a new 4,000 sq ft plaza on Little Sixth Avenue (opening in 2026), and completed the $6 million renovation of Spring Street Park in 2018, featuring custom furnishings, public art, and improved landscaping.
  • Horticultural Education and Community Gardening 1 activity
    • Implement urban forestry program
      Implements the Hudson Square Standard, an urban forestry program that has been applied to over 500 trees to enhance aesthetics, pedestrian experience, and tree planting and maintenance practices in the neighborhood.
  • Community-Engaged Public Art Projects 1 activity
    • Install public art and cultural installations
      Installs public art including the 200 sq ft "We're Freeing Ourselves" artwork on the Holland Tunnel gantry, the Hudson Square Canvas street art series featuring five contemporary artists, and themed infrastructure such as the Andy Cohen-branded Bigbelly trash bin and associated ceremonial activation at Andy Cohen’s Corner.
  • Public Space Beautification and Maintenance 1 activity
    • Issue procurement requests for streetscape enhancements
      Issues Requests for Proposals for street surface preparation, pavement markings, movable seating, planters, and curbside decking to support ongoing streetscape improvements in the Hudson Square neighborhood.
  • Business Improvement District Management 1 activity
    • Manage streetscape improvement projects
      Manages the Hudson Square is Now streetscape program, a $27 million public-private partnership with the City of New York, and has invested approximately $13 million in capital improvements including wider sidewalks, custom seating, and pavement upgrades to enhance public spaces and reduce storefront vacancy.
  • Community Composting & Organic Waste Diversion 1 activity
    • Operate coffee grounds composting initiative
      Runs a sustainability program that collects used coffee grounds from local cafes like Seven Grams Caffe and converts them into compost in partnership with City-as-School.
  • Urban Resilience Planning & Advocacy 1 activity
    • Produce sustainability and planning resources
      Developed a Sustainability Toolkit to guide community groups and businesses in adopting climate-forward urban practices and conducts site and data analysis to support planning projects that improve livability and sustainability.
  • Annual Impact and Evaluation Reporting 1 activity
    • Publish annual reports and promotional materials
      Produces and publishes an annual report and an annual video summarizing the organization's activities, accomplishments, and impact over the past year to communicate progress to stakeholders.
  • Uncategorized 2 activities
    • Conduct public engagement activities
      Conducts surveys, contests, and sweepstakes via its website and offers free subscriptions to electronic mailing lists to engage the public and promote community participation in Hudson Square initiatives.
    • Secure public funding for neighborhood improvements
      Secured a $4.5 million award from New York State’s NY Forward program to fund six projects that enhance public space and neighborhood identity in Hudson Square.
financials · form 990 · fy2024
revenue
Total revenue$4.10M
Contributions & grants$64K2%
Program service revenue$3.90M95%
Investment income$134K3%
Other revenue$0
expenses
Total expenses$3.34M
Program expenses85%
Admin / overhead15%
Fundraising0%
Salaries & benefits$1.12M
Grants paid out$0
Largest expense lineProfessional Fees
balance sheet
Total assets$11.63M
Cash$10.88M
Investments$0
Liabilities$16.14M
Net assets$-4.51M
Liquid reserves39.1 mo
6 years on record · 2019–2024 · YoY revenue +3.5%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 4
NameTitleHours/wkCompensation
SAMARA KARASYK PRESIDENT 50 $273K
SUSAN CHANGAR SENIOR V.P. FOR MARKETING 50 $187K
COREY KUNZ SEN. V.P. FOR ADMIN & OPERATIONS 50 $169K
JACOB T MCNALLY V.P. & HEAD OF CAPITAL PROJECTS 50 $163K
board members · 21
  • ADAM STECKLER — DIRECTOR
  • ALDRIN BONILLA — DIRECTOR
  • AMANDA GLUCK — DIRECTOR
  • ANDREW CHANG — DIRECTOR
  • ARMANDO GUTIERREZ — DIRECTOR
  • BRETT GREENBERG — DIRECTOR
  • CAROLINE COBURN — DIRECTOR
  • CASS SMITH — DIRECTOR
  • CHRISTOPHER LEE — DIRECTOR
  • DAVID SCATTERDAY — DIRECTOR
  • EVELIN COLLADO — DIRECTOR
  • JACKIE RENTON — TREASURER
  • JEFFREY SUSSMAN — CHAIR
  • JOHN MALTZ — DIRECTOR
  • KELSEY LOUIE — DIRECTOR
  • KEVIN MCGHEE — DIRECTOR
  • LINDSAY PARIZI — DIRECTOR
  • MATTHEW GRAZIANO — DIRECTOR
  • NEHA DESAI — DIRECTOR
  • NICOLE BARTH — DIRECTOR
  • PHIL MOUQUINHO — DIRECTOR
relationships · 43

Who they work with

  • Atlas Capital Group Partner — Represented on the Hudson Square BID Board of Directors by Brian Jauntig.
  • CBS News Partner — Collaborates with CBS News to communicate the impacts of congestion pricing in Hudson Square.
  • Cass Calder Smith Architecture + Interiors Partner — Represented on the Hudson Square BID Board of Directors by Cass Smith.
  • Chip Varick Partner — Featured leader collaborating with the BID team to present annual accomplishments.
  • City of New York Partner — Collaborates on the $27 million Hudson Square is Now streetscape program through a public-private partnership.
  • City-as-School Partner — Partner in a sustainability initiative to collect used coffee grounds and convert them into compost.
  • Community Board 2 Government — Reviewed the plaza project during the Winter 2026 planning phase.
  • Crain’s New York Business Partner — Covered the Hudson Square storefront vacancy reduction following streetscape improvements.
  • Department of Small Business Services Government — Receives BID funding through a contract with this city agency.
  • Edelman Partner — Represented on the Hudson Square BID Board of Directors by Lindsay Parizi.
  • Edward J. Minskoff Equities Partner — Represented on the Hudson Square BID Board of Directors by Jeffrey Sussman.
  • Facebook Partner — Maintains a Facebook presence to share news and events in Hudson Square.
  • GFP Real Estate Partner — Listed as a board member organization with TBD representative.
  • Google Partner — Represented on the Hudson Square BID Board of Directors by Caroline Coburn.
  • Greiner-Maltz Partner — Represented on the Hudson Square BID Board of Directors by John Maltz.
  • Heller Inc. Partner — Public relations firm handling press inquiries and media relations for Hudson Square BID.
  • Hines Partner — Listed as a board member organization with TBD representative.
  • Hudson Square BID Network — Hudson Square District Management Association Incorporated operates as the Hudson Square BID.
  • Instagram Partner — Follows and shares content on Instagram to engage the community.
  • JCM Services Partner — Installed the Andy Cohen-themed Bigbelly trash bin.
  • Jack Resnick & Sons Partner — Represented on the Hudson Square BID Board of Directors by Brett Greenberg.
  • NYC DEP Partner — Jointly involved in the planning and implementation of public space improvements in Hudson Square.
  • NYC DOT Plaza Program Government — Accepted Little Sixth Avenue into its program, enabling the transformation of the street space into a public plaza.
  • NYC Department of Finance Government — Disburses annual assessment funds to the BID.
  • NYC Parks Partner — Collaborates on the design and development of public spaces, including the new plaza at Hudson and Houston Streets.
  • New York Business Journal Partner — Reported on the decline in retail vacancy in Hudson Square.
  • New York Genome Center Partner — Represented on the Hudson Square BID Board of Directors by Kevin McGhee.
  • New York Public Radio Partner — Listed as a board member organization with TBD representative.
  • New York State Government — Provided NY Forward funding for the development of Hudson Square Plaza.
  • New York State Government — Recipient of a $4.5 million award from the state’s NY Forward program to fund neighborhood improvement projects.
+ 13 more
strategies · 4

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Creative Identity Through Art and Branding
    methodology: art-integrated-urban-design
    By integrating public art, cultural celebration, and strategic branding into urban design, the organization strengthens neighborhood identity and community attachment because shared cultural expression increases stakeholder pride and attracts investment aligned with the district’s creative character.
  • Data-Informed Urban Management
    methodology: data_driven_urban_planning
    By combining mobility data, site observation, and statistical analysis, the organization tailors urban planning and digital services to actual usage patterns because evidence-based decisions improve responsiveness and effectiveness in managing public realm and communication strategies.
  • People-First Streetscape Redesign
    methodology: complete_streets_redesign
    By reallocating roadway space to pedestrians and cyclists and prioritizing walkability, the organization enhances public safety and activates social use of sidewalks, thereby increasing foot traffic and community engagement because safer, more accessible streets encourage longer停留 and economic activity.
  • Public Realm Investment as Economic Catalyst
    methodology: public_realm_investment_for_district_vitality
    By making capital improvements to public spaces—such as wider sidewalks, custom seating, and connected plazas—the organization stimulates retail activation and economic growth because enhanced physical environments increase commercial desirability and pedestrian demand.