named programs · 3 · from sources
What they call their work
Change Maker Award
Annual recognition of an individual who has demonstrated exceptional vision and passion in advancing market research as a profession over the past year
Hall of Fame Awards Luncheon
Annual event recognizing outstanding contributions to the marketing research profession through Lifetime Achievement, Active Practitioner, Research Innovator, and Research Ambassador awards
Virtual Panel Discussions
Regular virtual events featuring expert panels on current topics in market research such as AI governance and synthetic data applications
activities · 7 groups
What they do
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Recognition and Awards Programs 1 activity
- Annual Change Maker AwardRecognizes individuals who advance the market research profession through the annual Change Maker Award, highlighting impactful contributions and leadership in the field.
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Professional Development for Fundraising and Philanthropy Practitioners 1 activity
- Funding support for leadership program participationProvides funding to support diverse professionals in participating in the Executive Leadership Program, enabling broader access and inclusion within the insights industry.
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Industry and Community Recognition Awards 1 activity
- Hall of Fame awards programHosts an annual Hall of Fame Awards Luncheon in New York City to recognize outstanding contributions to the market research profession, including categories such as Active Practitioner, Lifetime Achievement, Research Innovator, and Research Ambassador. The program has honored professionals for over 30 years, with recent events drawing over 150 attendees.
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Leadership Development Programs 1 activity
- Leadership development program for insights professionalsOffers a year-long executive leadership program designed to build leadership capabilities in insights professionals, including in-person sessions in New York, virtual mentoring, and pathways to further engagement such as nomination to the Emerging Leaders program. Each cohort consists of 10 selected individuals chosen through a merit-based nomination and selection process.
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Membership Program Administration 1 activity
- Membership services and engagementOffers paid membership including guest passes and access to events and services; collects and manages data to support personalized digital experiences and service delivery for members.
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Professional Networking Events 1 activity
- Professional networking and idea exchange forumProvides a confidential forum for marketing research leaders to exchange ideas, advance industry practices, and engage in networking with approximately 100 leaders in the insights industry. Regular meetings are held in New York City, including at the Yale Club, continuing a 30-year tradition.
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Professional Development and Standards in Marketing and Communications 1 activity
- Webinar and virtual event programmingHosts a webinar program featuring high-profile speakers from the insights industry, including virtual panel discussions on emerging topics such as the practical application and governance of AI in market research.
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financials · form 990EZ · fy2024
revenue
Total revenue$78K
Contributions & grants$36K46%
Program service revenue$6K8%
Investment income——
Other revenue—
expenses
Total expenses$60K
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits—
Grants paid out—
balance sheet
Total assets$45K
Cash—
Investments—
Liabilities—
Net assets$45K
2 years on record · 2023–2024 · YoY revenue +68.6%
relationships · 33
Who they work with
- AC Nielsen Network — Founded by A C Nielsen after engagement with early MRC meetings on radio listening measurement.
- ARF Network — Member organization with shared focus on marketing research; MRC member chairs ARF committee.
- Arno Ristorante Partner — Venue host for the 2026 Hall of Fame Awards Luncheon.
- Arthur Nielsen, Sr. Network — Inducted into the MRC Hall of Fame in 1980 for contributions to market research.
- Barbara Feigin Network — Inducted into the MRC Hall of Fame in 2004 for leadership and innovation in market research.
- Dana Di-Gregorio Partner — Co-Chair of the MRC Executive Leadership Program Committee
- Deborah Campbell Partner — Client representative on the MRC Executive Leadership Program Committee
- ESOMAR Partner — Collaborates with ESOMAR in connection with the Insight 250 initiative.
- Erin Sowell Partner — Chair of Emerging Leaders Program and member of the MRC Executive Leadership Program Committee
- Erin Sowell Partner — Chair of Emerging Leaders Program on the MRC Executive Leadership Program Committee
- Eventbrite Partner — Used for ticket sales and registration for the Hall of Fame Awards Luncheon.
- Fiona Blades Partner — Chair of the MRC Executive Leadership Program Committee
- Gayle Fuguitt Network — Inducted into the MRC Hall of Fame in 2014 for contributions to customer insights and innovation in location analytics.
- George Gallup Network — Inducted into the MRC Hall of Fame in 1977 for pioneering survey sampling techniques and creating the Gallup poll.
- Harvard Club Partner — Hosted the first MRC meeting in 1927 in New York City.
- Herta Herzog Network — Inducted into the MRC Hall of Fame in 1986 for advancing qualitative market research in advertising.
- Insights Association Network — Recognizes professionals who are laureates and leaders within the Insights Association.
- J. R. Harris Network — Inducted into the MRC Hall of Fame in 2016 for sustained contributions to the marketing research profession.
- J. Walker Smith Network — Inducted into the MRC Hall of Fame in 2021 for leadership in analyzing consumer trends.
- Kahren Kersten Partner — Emerging Leader and member of the MRC Executive Leadership Program Committee
- Kahren Kersten Partner — Emerging Leader on the MRC Executive Leadership Program Committee
- LinkedIn Partner — Hosts a members-only group for event recordings, announcements, and success sharing.
- Market Research Education Foundation Funder — Supports research education through board involvement and likely funding or resource contributions.
- Marketing Research Institute International Network — Collaborates through shared leadership, with MRC recognizing individuals also active in MRII governance.
- Melanie Courtright Partner — Industry organization representative on the MRC Executive Leadership Program Committee
- Natalia Lumpkin Partner — Client representative on the MRC Executive Leadership Program Committee
- Paul Baines Partner — Academic representative on the MRC Executive Leadership Program Committee
- PayPal Partner — Uses PayPal as a payment processing platform for membership dues.
- Ritanbara Mundrey Partner — Client representative on the MRC Executive Leadership Program Committee
- Slack Partner — Maintains a workspace to facilitate collaboration among MRC members.
+ 3 more
strategies · 5
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Confidential Peer Exchange for Industry Advancementmethodology: confidential_peer_exchangeBy enabling confidential, off-the-record dialogue among research leaders, the organization fosters innovation and trust because safe spaces for candid discussion encourage risk-taking, knowledge sharing, and collective problem-solving.
- Debate-Driven Field Advancementmethodology: debate-driven-advancementBy facilitating rigorous professional debate on scientific methods and study evolution, the organization advances the marketing research field because critical dialogue fosters innovation, methodological rigor, and collective knowledge growth.
- Evidence-Based Insights for Decision-Makingmethodology: evidence-based_insight_for_societal_improvementBy promoting the use of data, analytics, and behavioral insights in public and private decisions, the organization drives societal improvement and professional impact because evidence-based approaches lead to more effective and credible outcomes.
- Leadership Development Beyond Technical Expertisemethodology: leadership-development-beyond-technical-expertiseBy developing strategic, customer-centered leadership capabilities in insights professionals, the organization enables organizational change because leadership that transcends technical skill drives broader adoption of research insights.
- Recognition as a Catalyst for Professional Excellencemethodology: recognition-of-excellenceBy recognizing lifetime achievement, applied excellence, and leadership through awards and honors, the organization inspires future generations and elevates industry standards because public acknowledgment reinforces aspirational norms and motivates sustained contribution.