named programs · 3 · from sources
What they call their work
Coney Island for Everyone Mural Project
Series of 18 storefront gate and wall murals installed throughout the Coney Island Amusement District and along Mermaid Avenue beginning in 2021 to brighten the neighborhood and reduce graffiti
Stillwell Avenue Mural
150-foot-long "Welcome to Coney Island" mural painted by artist Danielle Mastrion, celebrating local history and culture; located on Stillwell Avenue near the train station
The People's Playground Mural Project
2020 initiative commissioning multiple storefront gate murals in the Surf/Stillwell Avenue Amusement District to honor Coney Island’s history as a cultural and amusement landmark
activities · 7 groups
What they do
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Community Festival & Event Production 2 activities
- Organizes community and public eventsPlans and organizes a range of annual events for residents and visitors, including the Polar Bear Plunge on New Year’s Day (attracting over 15,000 participants), the Children's Halloween Parade and Costume Contest (attended by over 2,000 children and parents), the Boardwalk Barrels of Fun, Flicks on the Beach summer movie series, and weekly fireworks during summer and on the 4th of July.
- Provides free public entertainment programmingDevelops and operates free public programming annually, including access to historical thrill rides, live performances, baseball games, and seasonal events that span the summer and shoulder seasons.
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Transportation Policy Advocacy & Infrastructure Reform 1 activity
- Advocates for improved community resources and infrastructureAdvocates for increased access to community resources for residents and businesses, including organizing a community rally and collecting over 7,000 resident signatures that contributed to the announcement of NYC Ferry service for Coney Island.
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Workforce Readiness Training 1 activity
- Facilitates job placement servicesScreens over 1,000 job applicants annually for employment opportunities in partnership with local employers.
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Neighborhood Revitalization Initiatives 1 activity
- Implements neighborhood rejuvenation and cultural preservation initiativesImplements community improvement initiatives focused on neighborhood rejuvenation and preservation of Coney Island's cultural heritage, including commissioning murals and public art installations such as the 150-foot-long "Welcome to Coney Island" mural and 18 additional murals throughout the Amusement District and Mermaid Avenue.
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Community Event-Based Giving Programs 1 activity
- Organizes community giving and supplemental servicesOrganizes ongoing community giving programs such as canned food drives, holiday toy giveaways (distributing over 200 toys annually), and communal Thanksgiving feasts, and provides supplemental sanitation services in the Amusement District and along Mermaid Avenue since 2016.
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Regional Economic Development Initiatives 1 activity
- Supports local business development and commercial revitalizationConnects local businesses to economic development initiatives and advocates for the growth of the local business community to support commercial corridor revitalization in Coney Island.
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Uncategorized 1 activity
- Conducts community needs assessmentsConducted a needs assessment survey to identify community and commercial priorities in Coney Island during post-pandemic recovery.
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financials · form 990 · fy2024
revenue
Total revenue$560K
Contributions & grants$301K54%
Program service revenue$255K46%
Investment income$3K1%
Other revenue$0
expenses
Total expenses$834K
Program expenses48%
Admin / overhead29%
Fundraising22%
Salaries & benefits$240K
Grants paid out$60K
Largest expense lineCompensation
balance sheet
Total assets$789K
Cash$60K
Investments$0
Liabilities$323K
Net assets$465K
Liquid reserves0.9 mo
6 years on record · 2019–2024 · YoY revenue -51.6%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 1
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| DANIEL MURPHY | EXECUTIVE DIRECTOR | 40 | $88K |
board members · 9
- ALLEN NEWMAN — VICE-CHAIR
- BRUCE MILLER — TREASURER
- DENNIS VOURDERIS — DIRECTOR
- JAMES FITZSIMMONS — DIRECTOR
- LEIGH CLAYTON — DIRECTOR
- MICHAEL RUSSO — DIRECTOR
- SAM MOORE — DIRECTOR
- STEVE COHEN — CHAIR
- TRACEE ZAMPERLA — SECRETARY
relationships · 51
Who they work with
- 9/11 Brooklyn Wall of Remembrance Partner — Member organization collaborating with Alliance for Coney Island
- American Media Concepts Partner — Member organization collaborating with Alliance for Coney Island
- Applebee's Grill & Bar Partner — Employer partner for local hiring and workforce development initiatives.
- Brooklyn Beach Shop Partner — Member organization collaborating with Alliance for Coney Island
- Brooklyn Borough President Government — Hon. Antonio Reynoso serves as Ex-Officio Member
- Brooklyn Cyclones Partner — Vice President of Brooklyn Cyclones serves as Chairman of the Board
- Central Amusement International Partner — Director of Corporate Social Responsibility serves on the Board
- Community Board 13 Government — Representative serves as Ex-Officio Member
- Coney Island Beautification Project Partner — Collaborates on tree pit beautification and neighborhood maintenance projects.
- Coney Island History Project Partner — Resource for stories and resources about Coney Island's history, referenced by the Alliance for Coney Island
- Coney Island USA Partner — Executive Director serves on the Board
- Coney Island YMCA Partner — Executive Director serves on the Board
- Coney Island stakeholders Partner — Collaborates with local businesses, nonprofits, and community members to support neighborhood improvement initiatives.
- Coney Island/Southwest Gravesend Vandals Task Force Partner — Member organization collaborating with Alliance for Coney Island
- Deno's Wonder Wheel Amusement Park Partner — Co-Owner and General Manager serve on the Board
- Deno's Wonder Wheel Amusement Park Partner — Employer partner for local hiring and workforce development initiatives.
- Funhouse Philosophers Partner — Member organization collaborating with Alliance for Coney Island
- Gargiulo's Restaurant Partner — Co-Owners serve as Secretary and board member
- Gargiulo's Restaurant Partner — Member organization collaborating with Alliance for Coney Island
- Gargiulo's restaurant Partner — Hosted the Stillwell Avenue mural on the back wall of the restaurant.
- JP Morgan Chase Partner — Member organization collaborating with Alliance for Coney Island
- Kingsborough Community College Partner — Member organization collaborating with Alliance for Coney Island
- Kingsborough Community College Partner — Provides professional career counselors for resume building and career counseling services.
- LCOR Partner — Member organization collaborating with Alliance for Coney Island
- Liberty Coca Cola Partner — Member organization collaborating with Alliance for Coney Island
- Luna Park Partner — Employer partner for local hiring and workforce development initiatives.
- Luna Park in Coney Island Partner — Member organization collaborating with Alliance for Coney Island
- Luna Park in Coney Island Partner — Partnered with the Alliance for Coney Island on the "People's Playground" mural project, with Alessandro Zamperla, President of Luna Park, providing a statement of support.
- Luna Park in Coney Island Partner — President of Luna Park serves as Vice-Chairman of the Board
- NYC Department of Small Business Services Government — Supported the "Coney Island for Everyone" mural project through the Neighborhood 360º grant program.
+ 21 more
strategies · 4
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Community-Driven Developmentmethodology: community-driven developmentBy using community needs assessments and uniting local stakeholders—including residents, businesses, and elected officials—the organization advances equitable neighborhood revitalization because inclusive decision-making ensures that development reflects resident priorities and produces more sustainable, locally supported outcomes.
- Cultural Heritage as a Tool for Revitalizationmethodology: cultural_heritage_celebrationBy commissioning public art and murals that celebrate Coney Island’s historical and cultural legacy, the organization reduces blight and fosters civic pride because culturally resonant aesthetics strengthen community identity and attachment, making spaces feel cared for and discouraging vandalism.
- Event-Based Engagement for Community Buildingmethodology: event-based community engagementBy planning public events through direct programming and partnerships, the organization strengthens ties among residents and visitors because shared experiences in public spaces foster social cohesion and increase perceived neighborhood vitality and ownership.
- Place-Based Economic Inclusionmethodology: local_hiring_partnershipsBy partnering with major local employers to create hiring pathways for residents, the organization strengthens the local economy because connecting people to jobs nearby increases economic self-sufficiency and ensures that neighborhood growth benefits those who live there.