named programs · 3 · from sources
What they call their work
#KidsForKids
Social media-based education program for children and teens to raise awareness about adoption while completing community outreach projects
Adoption Grant Program
Provides financial grants of up to $30,000 to individuals and couples to cover adoption-related expenses, awarded every 60 days
Capacity Building Campaign
Three-year, $9.2 million campaign to double the number of grants awarded from 2025 to 2027
activities · 4 groups
What they do
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Charitable Grantmaking to Specific Causes 1 activity
- Funding adoption expenses for individuals and couples through financial grantsAwards grants of up to $30,000 to individuals and couples to help cover adoption costs, with payments directed to licensed adoption agencies or lawyers to cover outstanding or future expenses. The organization provides over 100 adoption grants annually and plans to distribute more than 600 grants between 2025 and 2027.
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Oral History Collection and Preservation 1 activity
- Operating the Faces of Adoption® campaign to share personal adoption storiesCompiles and highlights personal stories through the Faces of Adoption® campaign to represent diverse perspectives and experiences in adoption, amplify underrepresented voices, and empower members of the adoption community.
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Charity Event Organization 1 activity
- Participating in the TCS New York City Marathon as a charity partnerParticipates as an Official Bronze Level Charity Partner in the 2026 TCS New York City Marathon to raise awareness and support for adoption-related causes.
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Uncategorized 1 activity
- Running time-limited social media education projects on adoption awarenessRuns a one-month social media education project requiring 10–12 hours of participation to promote adoption awareness and engage children and teens in community outreach.
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financials · form 990 · fy2024
revenue
Total revenue$7.64M
Contributions & grants$7.64M100%
Program service revenue$00%
Investment income$101K1%
Other revenue$-99K
expenses
Total expenses$2.43M
Program expenses85%
Admin / overhead4%
Fundraising10%
Salaries & benefits$584K
Grants paid out$1.55M
Largest expense lineCompensation
balance sheet
Total assets$10.09M
Cash$3.60M
Investments$2.79M
Liabilities$1.52M
Net assets$8.57M
Liquid reserves31.6 mo
5 years on record · 2020–2024 · YoY revenue +290.9%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 3
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| REBECCA SNYDER FAWCETT | President & sec | 40 | $205K |
| NASHA FOSTER | Vice President | 40 | $112K |
| ERIN MCMURTREY | Vice President | 40 | $99K |
board members · 21
- Christina Donelson — Director
- Deborah Drinkwater — Director
- Glenn Hill — Director
- Hyla Rosenberg — Director
- Jeff Dorschuck — Director
- Karen Anisi Sperber — Director
- Kate Jenkins — Director
- Kimberly Rescigno — Vice Chair
- Kipp Fawcett — Director
- Linda Yarden — Director
- Michael Miller — Treasurer
- Michael Morgan — Board Chair
- PAIGE GRIMALDI — Director
- SAMANTHA FIRESTONE — Director
- SANDHYA RAWAL-SUMANGALI — Director
- SARAH COTENOFF — Director
- SHERYL MOORE — Director
- STERLING MCCULLOUGH — Director
- Seema Baranwal — Director
- Veronica M Beard — Director
- Victoria Pelletier — Director
relationships · 6
Who they work with
- Becky Fawcett Partner — Founder and CEO of Helpusadopt.org who leads the capacity-building campaign.
- Development Office Partner — Internal office responsible for managing planned giving and donor communications.
- NBC News Partner — Featured coverage and interview with Founder & President Becky Fawcett during National Infertility Awareness Week.
- TCS New York City Marathon Partner — Official Bronze Level Charity Partner for the 2026 event.
- Women's Day Magazine Partner — Featured Becky Fawcett and the organization on the "Yay List" in the February/March 2026 issue.
- info@helpusadopt.org Partner — Point of contact for former grant recipients to submit testimonials.
strategies · 4
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Lived Experience Engagement for Fundraising and Awareness 65 orgsmethodology: lived-experience engagementBy engaging individuals with personal adoption experience—such as adoptive families or birth families—in fundraising and storytelling, we increase donor commitment and public awareness, because authentic narratives drive emotional connection and sustained support.shared approach: Story-Based Engagement →
- Tax-Efficient and Planned Giving for Long-Term Sustainability 42 orgsmethodology: planned_givingBy promoting tax-advantaged giving methods such as donations of appreciated securities and planned estate gifts, we increase donor participation and long-term funding stability, because financial incentives align donor self-interest with organizational mission support.shared approach: Donor-Advised Fund Model →
- Financial Barrier Reduction via Direct Grantmakingmethodology: financial_assistance_for_adoptionBy providing direct financial grants to families pursuing adoption, we reduce a primary obstacle to adoption completion and increase equitable access, because financial cost is a leading reason families are unable to adopt or complete adoption processes.
- Inclusive and Barrier-Free Access Modelmethodology: inclusive-grantmakingBy removing identity-based restrictions, application fees, and other systemic barriers in grant eligibility, we expand adoption access to marginalized and non-traditional families, because structural inequities disproportionately limit their ability to secure funding.