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research dossier

ARF INNOVATION STUDIO INC
NEW YORK, NY · EIN 832216693 · Form 990 · FY2024 · NTEE S41 · Community Improvement · Medium ($1M-$10M)
revenue
$2.0M
expenses
$2.0M
net assets
$521K
employees
0
volunteers
4
mission · from form 990

TO CONDUCT RESEARCH INDUSTRY INITIATIVES AND OTHER ACTIVITIES TO CULTIVATE INNOVATIONS AND BEST PRACTICES IN MEASUREMENT, METRICS, AND DATA ACROSS THE MEDIA AND ADVERTISING INDUSTRIES.

profile · synthesized from sources

ARF INNOVATION STUDIO INC is a New York-based nonprofit focused on advancing measurement, metrics, and data practices in the media and advertising industries. The organization conducts research and industry initiatives to cultivate innovation and promote best practices. Its work supports standardization and transparency across digital advertising and media measurement.

named programs · 2 · from sources

What they call their work

Best Practices Development
Develops and promotes standards and best practices for data use and measurement across the advertising industry
Industry Research Initiatives
Conducts research projects focused on measurement, metrics, and data innovation in media and advertising
activities · 1 group

What they do

  • Industry Standards Development and Management 1 activity
    • Conducting research on measurement, metrics, and data in media and advertising
      Conducts research initiatives to develop innovations and best practices in measurement, metrics, and data within the media and advertising industries.
financials · form 990 · fy2024
revenue
Total revenue$1.99M
Contributions & grants$00%
Program service revenue$1.99M100%
Investment income$390%
Other revenue$0
expenses
Total expenses$2.03M
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits$797K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$1.19M
Cash$1.10M
Investments$0
Liabilities$665K
Net assets$521K
Liquid reserves6.5 mo
2 years on record · 2023–2024 · YoY revenue +27.0%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 3
NameTitleHours/wkCompensation
SCOTT MCDONALD BOARD MEMBER/CHAIR 2 $551K
JON WATTS MANAGING DIRECTOR 32 $383K
ELYSSA RUBIN CFO 2 $275K
board members · 5
  • BHARAD RAMESH — BOARD MEMBER (TO 5/31/24)
  • CHRISTINA HANSON — BOARD MEMBER
  • COLLEEN FAHEY RUSH — BOARD MEMBER
  • KATE SIRKIN — BOARD MEMBER/TREASURER
  • LARRY ALLEN — BOARD MEMBER/SECRETARY (TO
strategies · 1

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Research-Driven Innovation in Measurement
    methodology: research_and_development
    By conducting research initiatives in measurement, metrics, and data, we advance industry best practices and drive innovation, because empirical development in these areas enables more effective and scalable solutions across the sector.