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Go Ithaca
Ithaca, NY · EIN 922651586 · Form 990 · FY2024 · NTEE S30 · Community Improvement · Small ($100K-$1M) · goithaca.org
revenue
$502K
expenses
$523K
net assets
$-45K
employees
5
program ratio
75%
mission · from form 990

Provide transportation benefits, discounts and resources to developers, employers and individuals communting to and from Tompkins County to support people in commuting and getting around town in a reliable, sustainable and healthly way.

profile · synthesized from sources

Go Ithaca is a transportation demand management organization serving Tompkins County, NY, that provides transportation benefits, discounts, and resources to individuals, employers, and developers. It supports sustainable commuting through programs like carsharing, bikeshare, transit passes, and carpooling networks. The organization also offers an income-eligible Easy Access program to improve mobility for low-income residents and those commuting to and from the county.

named programs · 4 · from sources

What they call their work

Business Member Benefits Program
Supports employers in offering commuter benefits such as subsidized transit passes, carpool parking discounts, emergency ride home, and flexible work policies to reduce single-occupancy vehicle use.
Easy Access Program
Provides enhanced transportation benefits to low-income GO ITHACA members, including free bikeshare memberships, deeper TCAT pass discounts, Ithaca Carshare credits, and support for active transportation gear and technology access.
General Membership Benefits
Offers members transportation incentives including $50 Ithaca Carshare credit, $50 active transport coupon, free 30-ride TCAT pass, carpool network access, and discounts on parking and intercity bus passes.
Love to Ride Cycling Initiative
Encourages cycling through challenges, ride tracking, and rewards; integrates with apps like Strava and Garmin to promote biking for fitness, sustainability, and infrastructure improvement.
activities · 6 groups

What they do

  • Commuter Mobility Services 4 activities
    • Administer Emergency Ride Home program
      Operates an Emergency Ride Home program that provides up to four free emergency rides per year for commuters who experience unforeseen emergencies, with automatic enrollment for GO ITHACA members and eligibility extended to those using alternative transportation such as bus, carpool, bicycle, or walking.
    • Offer transportation subsidies for vanpools
      Provides a monthly subsidy of up to $600 per vehicle for eligible vanpools in Tompkins County to support shared commuting and reduce reliance on single-driver vehicles.
    • Operate membership-based sustainable transportation program
      Provides a membership-based program offering free and discounted transportation benefits including carshare credits, bikeshare discounts, free bus passes, carpooling network access, and emergency ride home services to individuals, tenants, and employees in Ithaca and Tompkins County. Members receive perks such as a $50 carshare credit, $50 biking/walking gear coupon, free 30-ride TCAT bus pass, and discounted parking and transit passes.
    • Provide transportation benefits to employers and businesses
      Works with employers to implement custom mobility policies and commuter benefits, including employee commute surveys, customized commuting plans, discounted transit and parking, subsidized Ithaca Carshare and Bikeshare memberships for employees, and access to carpooling networks to reduce single-occupancy vehicle use.
  • Youth Cycling Education and Access Programs 1 activity
    • Collect cycling data for infrastructure improvement
      Collects rider-submitted data on cycling obstacles and conditions through its biking challenge platform to inform and support urban transportation infrastructure improvements in Ithaca and Tompkins County.
  • Organized Community Cycling Events 1 activity
    • Organize community biking challenges and engagement programs
      Organizes annual biking challenges such as Biketober, a free September cycling event that encourages participation through trip logging, team and individual leaderboards, prize incentives, and recruitment rewards, supported by a mobile app for tracking and engagement.
  • Non-Emergency Medical & Essential Transportation 1 activity
    • Provide regional mobility management services
      Serves as Tompkins County's Mobility Management Program, providing transportation benefits, resources, and coordination for individuals and organizations traveling within and beyond the county to support sustainable and accessible local mobility.
  • Transportation Access Support 1 activity
    • Support income-eligible members with enhanced transportation access
      Provides targeted support to income-eligible members through free or subsidized Ithaca Carshare and Bikeshare memberships, enhanced TCAT pass discounts, financial assistance for active transportation gear, technology subsidies for remote access, and peer support via bike, walk, or bus buddies to improve mobility and reduce transportation dependency.
  • Uncategorized 1 activity
    • Develop and distribute local mobility maps
      Produces, updates, and distributes biking and walking maps for Ithaca and Tompkins County, including the Ithaca and Tompkins County Bike Map, a Downtown Ithaca neighborhood biking map highlighting bike lanes and trails, and a walking map featuring six walking routes and the six-mile Cayuga Waterfront Trail.
financials · form 990 · fy2024
revenue
Total revenue$502K
Contributions & grants$500K100%
Program service revenue$1K0%
Investment income$9220%
Other revenue$0
expenses
Total expenses$523K
Program expenses75%
Admin / overhead25%
Fundraising0%
Salaries & benefits$385K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$277K
Cash$35K
Investments$0
Liabilities$322K
Net assets$-45K
Liquid reserves0.8 mo
2 years on record · 2023–2024 · YoY revenue +13.8%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 1
NameTitleHours/wkCompensation
Jane Brady Executive Director 40 $104K
board members · 4
  • Fernando De Aragon — Board member
  • Gary Ferguson — ChairPresident
  • Jennifer Dotson — Board member
  • Nicole Roulstin — Secretary
relationships · 31

Who they work with

  • 511NY Rideshare Partner — Partner network providing free carpooling access to GO ITHACA members.
  • 511NY Rideshare Partner — Partners with 511NY Rideshare to provide access to a local carpooling network.
  • Bike Walk Tompkins Partner — Collaborates on bike-related resources, including listings of local shops, rentals, and repair services, and hosts free repair clinics.
  • Bike Walk Tompkins Partner — Collaborates with Bike Walk Tompkins to provide information on bike shops, rentals, and DIY repair; references their list of local services and free repair clinics.
  • Cayuga Ski & Cyclery Partner — Local business sponsoring prizes for the Biketober biking challenge.
  • Commute with Enterprise Partner — Partnership to provide vanpool options in Tompkins County, including vehicle provision and program administration
  • Downtown Ithaca Alliance Partner — Hosted GO ITHACA as a pilot program starting in 2018.
  • Finger Lakes Land Trust Partner — Partners with Finger Lakes Land Trust to promote outdoor recreation through their gofingerlakes.org platform, which includes trail access in Tompkins County.
  • Finger Lakes Land Trust Partner — Partnership includes cross-promotion of outdoor recreation resources through gofingerlakes.org.
  • Finger Lakes Running Club Partner — Local organization sponsoring prizes for the Biketober biking challenge.
  • Garmin Partner — Integrates with Garmin devices to seamlessly connect user ride data.
  • Ithaca Bikeshare Partner — Offers 50% off yearly memberships to employees of GO ITHACA business members.
  • Ithaca Bikeshare Partner — Offers 50% off yearly memberships to organizational members of GO ITHACA.
  • Ithaca Carshare Partner — Partner organization providing carshare credits to GO ITHACA members.
  • Ithaca Carshare Partner — Partner organization providing discounted carshare membership and free monthly driving credit to GO ITHACA Easy Access members.
  • Ithaca Carshare Partner — Provides discounted memberships and a one-year business membership to organizational members of GO ITHACA.
  • Ithaca Carshare Partner — Provides one-year business membership to Ithaca Carshare for GO ITHACA member employers.
  • Ithaca Urban Renewal Association Funder — Funder of the GO ITHACA Easy Access Program.
  • Ithaca community Network — Includes local property owners and developers in its membership program.
  • NYS Department of Environmental Conservation Funder — Funder of the GO ITHACA Easy Access Program.
  • NYS Energy and Research Development Authority Funder — Funder of the GO ITHACA Easy Access Program.
  • New York State Department of Environmental Conservation Government — Provides funding through the Climate Smart Community Grant Program, Title 15 of the Environmental Protection Fund.
  • New York State Energy Research and Development Authority Government — Provides funding through the Electric Mobility Challenge.
  • OurBus Partner — Partner organization providing discounted intercity bus passes to GO ITHACA members.
  • Park Ithaca Partner — Partner organization providing discounted parking passes to GO ITHACA members.
  • Strava Partner — Partners with Strava to enable automatic syncing of user cycling activities.
  • TCAT Partner — Collaborates with TCAT to serve commuters who use public transit as part of the Emergency Ride Home program.
  • TCAT Partner — Partner organization providing discounted and free bus passes to GO ITHACA members.
  • TCAT Partner — Provides 50% off monthly passes to organizational members of GO ITHACA.
  • TCAT Partner — Provides discounted monthly bus passes to employees of GO ITHACA business members.
+ 1 more
strategies · 3

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Equity-Centered Access Expansion
    methodology: income_targeted_transportation_support
    By targeting low-income individuals and partnering with property owners and employers, we expand access to sustainable transportation benefits, because structural inequities in mobility are best addressed through income-targeted subsidies and embedded distribution networks.
  • Incentivized Behavior Change for Sustainable Commuting
    methodology: behavioral_incentives_for_green_commuting
    By offering financial incentives, discounts, and gamified challenges, we increase adoption and sustained use of sustainable transportation modes, because tangible rewards and engaging experiences lower behavioral barriers and reinforce environmentally friendly habits.
  • Integrated Mobility Support to Reduce Car Dependency
    methodology: integrated_rural_mobility
    By combining subsidized transit options, emergency ride programs, and shared mobility like vanpooling, we reduce reliance on single-occupancy vehicles, because addressing both routine and unexpected transportation needs increases confidence and feasibility in using alternative modes.