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VEGAN FRIENDLY INC
NEW YORK, NY · EIN 881072364 · Form 990 · FY2024 · NTEE D01 · Animal-Related · Small ($100K-$1M) · vegan-friendly.com
revenue
$505K
expenses
$511K
net assets
$89K
employees
5
volunteers
3
program ratio
90%
mission · from form 990

VEGAN FRIENDLY INC.'S MISSION IS TO EDUCATE THE PUBLIC ABOUT THE BENEFITS OF VEGANISM AND MAKE IT MORE ACCESSIBLE TO THE PUBLIC.

profile · synthesized from sources

Vegan Friendly Inc. educates the public about veganism and increases its accessibility through a certification program for restaurants, products, and businesses. The organization maintains a free mobile app that features a searchable index of tens of thousands of vegan-friendly establishments. It operates nationally, with a focus on New York City, and promotes cruelty-free, plant-based options across food, cosmetics, and other consumer goods.

irs program accomplishments · form 990 part iii · fy2024

What they reported doing

  1. #1 primary $179K
    CERTIFICATION WE EXPANDED OUR CERTIFICATION PROGRAM FOR VEGAN-FRIENDLY RESTAURANTS, PRODUCTS, AND BUSINESSES, MAKING IT EASIER FOR PEOPLE TO IDENTIFY AND SUPPORT CRUELTY-FREE OPTIONS. WE LAUNCHED OUR FREE MOBILE APP FEATURING A SEARCHABLE INDEX OF TENS OF THOUSANDS OF VEGAN-FRIENDLY RESTAURANTS, ALONG WITH INFORMATION ABOUT OUR CERTIFIED PARTNERS. NO FEES WERE CHARGED FOR CERTIFICATIONS DURING 2024.
named programs · 2 · from sources

What they call their work

Free Mobile App
Features a searchable index of tens of thousands of vegan-friendly restaurants and certified partners, enabling users to locate plant-based options easily.
Vegan Friendly Certification Program
Provides certification for 100% vegan and cruelty-free products and businesses, including food, beverages, cosmetics, and ready-made meals, to help consumers identify ethical options.
activities · 2 groups

What they do

  • Vegan Advocacy & Community Engagement 2 activities
    • Operates a certification program for vegan-friendly businesses and products
      Provides certification for businesses and products that are 100% vegan and cruelty-free, covering restaurants, food and beverage producers, cosmetics, supplements, and retail goods such as clothing, shoes, and bags. The program verifies no animal harm occurs during production and ensures diverse vegan options are available across multiple sectors.
    • Provides a mobile app to locate certified vegan-friendly businesses
      Offers a free mobile application with a searchable index of tens of thousands of vegan-friendly restaurants and certified businesses, enabling users to easily find and access cruelty-free options.
  • Sustainable Fashion & Textile Circularity 1 activity
    • Curates and promotes vegan and sustainable consumer goods
      Manages a curated collection of 100% vegan and sustainable products including shoes, bags, and clothing from over 100 ethical brands, supporting consumer access to cruelty-free fashion alternatives.
financials · form 990 · fy2024
revenue
Total revenue$505K
Contributions & grants$505K100%
Program service revenue$00%
Investment income$00%
Other revenue$0
expenses
Total expenses$511K
Program expenses90%
Admin / overhead10%
Fundraising1%
Salaries & benefits$195K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$111K
Cash$106K
Investments$0
Liabilities$22K
Net assets$89K
Liquid reserves2.5 mo
2 years on record · 2022–2024 · YoY revenue +41.0%
leadership · form 990 part vii · fy2024

Who runs it

board members · 3
  • NADAV ZIFRONI — BOARD MEMBER
  • OMRI PAZ — PRES & TREAS
  • TOMER SHACHAR — VP & SECRETA
relationships · 9

Who they work with

  • Chipotle Mexican Grill - Civic Center Partner — Certified vegan-friendly business listed in the Vegan Friendly directory.
  • Cuffie Ridge Vegan Café Partner — Certified vegan-friendly business listed in the Vegan Friendly directory.
  • Happy Zoe Vegan Bakery Partner — Certified vegan-friendly business listed in the Vegan Friendly directory.
  • Immaculate Vegan Partner — VEGAN FRIENDLY INC partners with Immaculate Vegan to promote 100% vegan and sustainable fashion.
  • Insomnia Cookies - Church Street Partner — Certified vegan-friendly business listed in the Vegan Friendly directory.
  • Just Salad - City Hall Partner — Certified vegan-friendly business listed in the Vegan Friendly directory.
  • These Companies Have Already Chosen the Vegan Friendly Certification Partner — Businesses that have adopted the Vegan Friendly certification for their operations
  • abcV Partner — Certified vegan-friendly business listed in the Vegan Friendly directory.
  • certified partners Partner — Businesses certified by VEGAN FRIENDLY INC as offering vegan-friendly options
strategies · 1

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Certification as Consumer Signal
    methodology: certification-trademark
    By certifying businesses and products as vegan and cruelty-free, we increase consumer trust and simplify decision-making, because a trusted symbol reduces information search costs and enables ethical consumerism at scale.