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HERITAGE OF PRIDE INC

NEW YORK, NY · EIN 133299634 · Form 990 · FY2023 · NTEE R30Z · Civil Rights & Advocacy · Medium ($1M-$10M) · nycpride.org
revenue
$4.8M
expenses
$3.2M
net assets
$61K
employees
18
volunteers
700
program ratio
74%
mission · from form 990

HERITAGE OF PRIDE WORKS TOWARD A FUTURE WITHOUT DISCRIMINATION WHERE ALL PEOPLE HAVE EQUAL RIGHTS UNDER THE LAW. WE DO THIS BY PRODUCING LGBTQIA+ PRIDE EVENTS.

profile · synthesized from sources

Heritage of Pride produces LGBTQIA+ Pride events in New York City to inspire, educate, commemorate, and celebrate the community. The organization works toward a future without discrimination and equal rights for all through large-scale public events like the NYC Pride March, PrideFest, and Youth Pride. Founded in the legacy of the Stonewall Uprising, it operates as a nonprofit with a mix of paid staff and volunteers.

named programs · 3 · from sources

What they call their work

PrideFest
A free annual street festival in Greenwich Village featuring local vendors, food, music, and community activations, creating an inclusive space for LGBTQIA+ celebration and connection.
The March
The iconic NYC Pride March, held annually on Fifth Avenue, is a historic demonstration of advocacy, celebration, and community strength, honoring LGBTQIA+ trailblazers and demanding global equality.
Youth Pride
A free event designed for LGBTQIA+ teens and allies, featuring live entertainment, wellness resources, and community-building activities to empower young people in a safe and celebratory environment.
activities · 6 groups

What they do

  • LGBTQ+ Community Events and Celebrations 5 activities
    • Host Youth Pride and related youth-focused events
      Hosts Youth Pride, an annual free event for LGBTQIA+ teens and allies featuring live performances, community activities, wellness resources, and a rally advocating for trans and queer youth. The event supports youth identity expression, connection, and activism.
    • Host public closing dance event open to all ages and identities
      Hosts a closing dance event featuring DJ Nikki Jax, open to participants of all ages and identities, as part of its annual Pride programming.
    • Organize and produce the NYC Pride March
      Produces the annual NYC Pride March on Fifth Avenue in Manhattan, originating as a demonstration to honor the 1969 Stonewall Riots and serving as a major event for LGBTQIA+ advocacy, visibility, and celebration. The organization has hosted the march every year since 1970.
    • Produce PrideFest, a free LGBTQIA+ street festival
      Organizes PrideFest, the largest LGBTQIA+ street festival in the U.S., held annually in Greenwich Village during Pride Month. The free public event features local vendors, food, musical performances, and sponsor activations.
    • Produce a series of annual LGBTQIA+ Pride events
      Produces over 20 annual events, including the NYC Pride March, PrideFest, Youth Pride, and free community events like Family Movie Night, to celebrate, commemorate, educate, and advocate for the LGBTQIA+ community.
  • Community Service and Charitable Outreach 1 activity
    • Collaborate with partner organizations and stakeholders
      Collaborates annually with over 100 partner organizations across diverse communities and industries to support its mission and expand community engagement.
  • Volunteer Engagement and Capacity Support 1 activity
    • Engage volunteers and operate planning committees
      Engages over one thousand volunteers annually and operates multiple standing committees—including The March, PrideFest, and Community Relations—through open, publicly accessible meetings to plan and execute events and organizational activities.
  • LGBTQ+ Legal and Policy Advocacy 1 activity
    • Facilitate advocacy and dialogue for trans youth healthcare access
      Facilitates direct dialogue between LGBTQ+ advocates and healthcare institution leadership to advance affirming care for trans youth, and invites families affected by anti-trans healthcare policies to speak at public events and press conferences.
  • LGBTQ+ Community Grantmaking 1 activity
    • Fund local LGBTQIA+ nonprofits through grant programs
      Funds 11 local nonprofits serving the LGBTQIA+ community through grant awards totaling $75,000 annually, as part of its community support initiatives.
  • LGBTQ+ Community Support and Resource Centers 1 activity
    • Provide gender- and queer-affirming educational and community resources
      Offers resources and activities focused on LGBTQIA+ history, self-care, expression, beauty tutorials, safety, advocacy, and community-building to support identity affirmation and resilience.
financials · form 990 · fy2023
revenue
Total revenue$4.76M
Contributions & grants$3.89M82%
Program service revenue$839K18%
Investment income$16K0%
Other revenue$10K
expenses
Total expenses$3.15M
Program expenses74%
Admin / overhead15%
Fundraising11%
Salaries & benefits$1.07M
Grants paid out$14K
Largest expense lineCompensation
balance sheet
Total assets$941K
Cash$528K
Investments$0
Liabilities$880K
Net assets$61K
Liquid reserves2.0 mo
5 years on record · 2019–2023 · YoY revenue -15.2%
leadership · form 990 part vii · fy2023

Who runs it

paid leadership · 1
NameTitleHours/wkCompensation
SANDRA PEREZ EXECUTIVE DIRECTOR 40 $191K
board members · 8
  • AFIYA CLARKE — DEVELOPMENT DIRECTOR
  • ANDREW KYLE — SECETARY
  • EDDIE PENZON — MEMBERVICES DIRECTOR
  • KAZZ ALEXANDER — COCHAIR
  • LORI ROBURTO FINE — PRIDEFEST DIRECTOR
  • MARYANNE ROBURTO FINE — TREASURER
  • MICHELE IRIMIA — SPECIAL EVENTS DIRECTOR
  • SUE DOSTER — COCHAIR
relationships · 19

Who they work with

  • ABC7 Partner — Presenting media sponsor for NYC Pride events.
  • BookFest Partner — Program within PrideFest featuring queer writers and stories
  • Christopher Street Liberation Day Committee Partner — Original organizer of the first NYC Pride March in 1970, with historical continuity to Heritage of Pride's ongoing march production.
  • Community activists Partner — Collaborates with community activists to host a rally at Youth Pride focused on advocacy for trans and queer youth.
  • CommunityFest Partner — Program within PrideFest connecting attendees with small businesses and local nonprofits
  • FamilyFest Partner — Program within PrideFest offering family-friendly activities
  • FoodFest Partner — Program within PrideFest featuring local food vendors and cuisine
  • Gays Against Guns Partner — Recognized as Grand Marshal of the 2026 NYC Pride March, highlighting collaboration with activist collectives.
  • MTA Partner — Operates subway and bus services that NYC Pride promotes for visitor transportation.
  • NYC Ferry Partner — Provides ferry transportation services promoted by NYC Pride for visitor access across the five boroughs.
  • NYC Pride Network — Heritage of Pride Inc operates as the organizing body for NYC Pride, indicating a core organizational role within the NYC Pride structure.
  • NYC Pride Network — Heritage of Pride organizes and produces NYC Pride events.
  • NYC Taxi & Limousine Commission Government — Regulates the city's fleet of taxicabs used by visitors during NYC Pride events.
  • StageFest Partner — Program within PrideFest showcasing performances by iconic artists
  • WellnessFest Partner — Program within PrideFest providing queer-affirming support services
  • healthcare systems Partner — Participate in NYC Pride events through employee-led LGBTQ+ groups and are subject to ongoing advocacy dialogue regarding trans youth healthcare access.
  • local hospitals Partner — Participate in NYC Pride March through internal LGBTQ+ employee groups; engaged in advocacy conversations about trans-affirming care.
  • local partners Partner — Collaborates with local partners for the Pride March.
  • thousands of organizations Partner — Corporate partners that offer volunteer incentives such as donations to HERITAGE OF PRIDE INC following employee volunteer hours or Volunteer Time Off participation.
strategies · 4

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Collective Liberation through Community-Driven Movement Building
    methodology: collective liberation
    By centering collective liberation and community-driven advocacy, the organization sustains long-term cultural and social change, because grounding activism in shared history, mutual support, and inclusive participation strengthens movement cohesion and broadens impact beyond individual events.
  • Pride Events as Activism and Advocacy
    methodology: community-celebration-as-activism
    By organizing large-scale Pride events, the organization advances LGBTQIA+ civil rights and promotes a future without discrimination, because public celebration combined with collective participation increases visibility, fosters solidarity, and creates a platform for education and advocacy.
  • Strategic Mission-Aligned Partnerships and Engagement
    methodology: mission-aligned partnerships
    By forming mission-aligned partnerships and engaging internal affinity groups within institutions, the organization advances accountability and affirming practices, because leveraging corporate and community relationships—while maintaining values-based criteria—enables broader systemic influence without resorting to exclusionary tactics.
  • Youth Empowerment through Safe and Inclusive Spaces
    methodology: youth-centered-safe-space
    By creating youth-centered safe spaces and inclusive programming, the organization empowers LGBTQIA+ teens to express themselves and build community, because safe environments grounded in collective belonging enhance engagement, personal development, and resilience against discrimination.