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THE ALLY COALITION INC

NEW YORK, NY · EIN 460585029 · Form 990 · FY2024 · NTEE R26 · Civil Rights & Advocacy · Medium ($1M-$10M) · theallycoalition.org
revenue
$1.0M
expenses
$683K
net assets
$1.0M
employees
3
volunteers
60
program ratio
76%
mission · from form 990

OUR MISSION IS TO CREATE A COALITION OF ALLIES TO USE OUR VOICE AND INFLUENCE TO END DISCRIMINATION AGAINST GAY PEOPLE. WE WANT TO INSPIRE MUSIC, FASHION AND ENTERTAINMENT COMMUNITIES TO TAKE ACTION FOR LGBTQ EQUALITY.

profile · synthesized from sources

The Ally Coalition is a nonprofit organization focused on advancing LGBTQ+ equality by mobilizing allies in the music, fashion, and entertainment industries. It partners with artists and tours to raise funds and awareness, activates fan bases through digital campaigns, and hosts events like an annual talent show and day of service for unhoused LGBTQ+ youth. The organization emphasizes coalition-building and advocacy to combat systemic discrimination.

named programs · 4 · from sources

What they call their work

Annual Talent Show
A benefit event curated by Jack and Rachel Antonoff featuring celebrity performers, raising millions of dollars for unhoused LGBTQ+ youth.
Day of Services
Annual event in partnership with The Center in NYC providing meals, clothing, health services, and hygiene resources to over 250 at-risk or unhoused LGBTQ+ youth.
Propeller Campaigns
Digital fundraising and action campaigns with artists and fans, offering incentives like signed memorabilia or VIP experiences in exchange for participation.
Touring Campaigns
Partnerships with music tours to raise awareness and funds for LGBTQ+ equality, including fan engagement through Propeller and on-site nonprofit tabling.
activities · 8 groups

What they do

  • LGBTQ+ Legal and Policy Advocacy 3 activities
    • Advocating for LGBTQ equality through coalition-building in music and entertainment industries
      Organizes a coalition that engages allies in the music, fashion, and entertainment industries to advocate for LGBTQ equality, leveraging industry influence to advance policy and cultural change.
    • Collecting petition signatures and donations for LGBTQ advocacy campaigns
      Runs fan engagement initiatives that generate public support for LGBTQ rights, including collecting over 4,500 petition signatures and $7,438 in donations for The Trevor Project’s campaign to end conversion therapy.
    • Organizing public letter campaigns in support of federal LGBTQ rights legislation
      Organized and published a letter in support of the Equality Act signed by over 350 musicians, including Elton John, Miley Cyrus, and Billie Eilish, to advocate for federal protections for LGBTQ individuals.
  • LGBTQ+ Community Events and Celebrations 3 activities
    • Organizing benefit concerts and talent shows to raise funds for LGBTQ youth
      Hosts annual benefit concerts and talent shows, such as The Ally Coalition Talent Show at Newport, featuring major artists to raise millions of dollars for unhoused LGBTQ+ youth across the United States.
    • Organizing fan engagement campaigns to support LGBTQ rights and abortion access
      Organizes tabling events at concerts and music festivals to educate fans about organizations defending LGBTQ rights and abortion access, creating customized experiences in each city to drive awareness and action.
    • Organizing local nonprofit participation at music events and festivals
      Coordinates the involvement of local LGBTQ-serving organizations at large music events such as Shadow of the City in Asbury Park, New Jersey, to connect communities with resources and visibility.
  • Fundraising for Community and Charitable Initiatives 1 activity
    • Conducting artist-partnered fundraising campaigns for LGBTQ organizations
      Partners with musicians and artists such as Bruce Springsteen, mxmtoon, Foo Fighters, and Frank Turner to run fundraising campaigns—including raffles, tattoo activations, and merchandise drives—that have raised over $73,000 per event for LGBTQ youth and related causes.
  • Food Distribution and Hunger Relief 1 activity
    • Conducting food drives in partnership with local food organizations
      Organizes food drives in collaboration with groups like The Nashville Food Project, collecting tangible donations such as over 27 pounds of food to support community needs.
  • Civic Engagement and Voter Mobilization 1 activity
    • Facilitating artist-led voter engagement and LGBTQ advocacy conversations
      Facilitates discussions with musicians and fans about LGBTQ+ equality and civic participation, including voting, to increase political engagement within the music community.
  • LGBTQ+ Community Grantmaking 1 activity
    • Funding a national network of community-based organizations serving LGBTQ youth
      Provides financial and strategic support to a national network of local nonprofits that serve LGBTQ youth, amplifying grassroots efforts through grantmaking and partnership.
  • Community Event-Based Giving Programs 1 activity
    • Hosting annual Days of Services for unhoused LGBTQ youth
      Hosts annual service events in cities like New York, providing over 250 unhoused LGBTQ youth with essential resources including meals, clothing, haircuts, health services (flu shots, HIV testing, dental screenings), and navigation support.
  • Youth Development Programs 1 activity
    • Organizing charitable service projects with local LGBTQ youth organizations
      Conducts on-the-ground service projects in partnership with organizations like New Alternatives in New York City and Safe Place For Youth in Los Angeles to support at-risk LGBTQ youth.
financials · form 990 · fy2024
revenue
Total revenue$1.03M
Contributions & grants$600K58%
Program service revenue$434K42%
Investment income$00%
Other revenue$0
expenses
Total expenses$683K
Program expenses76%
Admin / overhead21%
Fundraising2%
Salaries & benefits$292K
Grants paid out$143K
Largest expense lineCompensation
balance sheet
Total assets$1.03M
Cash$1.03M
Investments$0
Liabilities$16K
Net assets$1.01M
Liquid reserves18.0 mo
4 years on record · 2020–2024 · YoY revenue +6.3%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 1
NameTitleHours/wkCompensation
GEORGE GUTELIUS EXECUTIVE DIRECTOR 40 $119K
board members · 6
  • ANDREW SNYDER — BOARD MEMBER
  • GREG BROWN — CHAIRMAN
  • JACK ANTONOFF — CO-FOUNDER
  • JOEL FLATOW — BOARD MEMBER
  • RACHEL ANTONOFF — CO-FOUNDER
  • RICK ANTONOFF — BOARD MEMBER
relationships · 27

Who they work with

  • All Things Go Partner — Partnered to host LGBTQ+ advocacy conversations at a music festival.
  • Bruce Springsteen Partner — Partnered with TAC on a fundraising campaign that included a donated signed guitar and raised over $27,000 for LGBTQ+ youth.
  • Foo Fighters Partner — Partnered with TAC to support LGBTQ+ youth through contributions to Safe Place for Youth and Homeboy Industries.
  • Frank Turner Partner — Collaborated with Frank Turner to lead charitable efforts at Lost Evenings VII festival.
  • HAIM Partner — Partnered with TAC to support LGBTQ+ youth through a campaign offering a signed guitar and VIP concert experience as incentives.
  • HeadCount Partner — Collaborated with HeadCount to engage fans in civic action at concerts.
  • Homeboy Industries Partner — Organization supported by TAC and the Foo Fighters to provide services for LGBTQ+ youth.
  • Jack Antonoff Partner — Collaborated on a replica of his childhood bedroom featured at the Shadow of the City event.
  • LGBTQ Center Partner — Partner organization serving LGBTQ youth in various states.
  • New Alternatives Partner — Collaborated on a service project in New York City.
  • Newport Folk Festival Partner — Hosted The Ally Coalition Talent Show as a special event during the festival.
  • Noise for Now Partner — Partnered on the Voices United campaign and to invite LGBTQ+ and reproductive rights organizations to table at concerts.
  • Propeller Partner — Collaborated to enable fan actions in exchange for rewards such as signed setlists or tickets.
  • Propeller Partner — Collaborated with Propeller on a campaign to promote LGBTQ+ rights through fan engagement.
  • Propeller Partner — Collaborates with TAC on fundraising campaigns using fan engagement and incentive-based actions.
  • Safe Place For Youth Partner — Collaborated on a service project in Los Angeles.
  • Safe Place for Youth Partner — Organization supported by TAC and the Foo Fighters to provide services for LGBTQ+ youth.
  • Skirball Theatre Partner — Venue partner hosting the 11th Annual Talent Show in NYC.
  • So Far So Good Tattoo Partner — Partnered to conduct the Needles Flickering Tattoo Activation during Lost Evenings VII.
  • TAC Partner — Collaborated to organize fan tabling events and create city-specific educational experiences around LGBTQ and reproductive rights.
  • The Center Partner — Collaborates with The Center in New York City to host the Annual Day of Services for LGBTQ+ youth.
  • The Center Partner — Partnered with The Ally Coalition to host the 4th Annual Day of Services in New York City.
  • The Center Partner — Partnered with The Center in New York City to host the 4th Annual Day of Services.
  • The Nashville Food Project Partner — Partnered on a food drive to collect food donations.
  • The Trevor Project Partner — Collaborated with TAC on a petition campaign to end conversion therapy, collecting over 4,500 signatures through fan engagement.
  • Watermelon Tattoo Partner — Collaborated with The Ally Coalition on the Needles Flickering Tattoo Activation at Lost Evenings VIII.
  • mxmtoon Partner — Collaborated with TAC on a campaign encouraging fans to purchase Amazon Wishlist items for partner organizations serving LGBTQ+ youth.
strategies · 3

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Client-Choice Model for Dignity and Autonomy
    methodology: client_choice
    By allowing LGBTQ+ youth to select their own clothing and essential items through a shopping-format distribution, we improve engagement and well-being because choice fosters dignity, self-worth, and personal agency in vulnerable populations.
  • Culturally Anchored Mobilization Through Entertainment Platforms
    methodology: entertainment-partnered activism
    By activating fan communities and public attention through music tours, festivals, and celebrity influence, we drive advocacy and support for LGBTQ+ rights because cultural moments generate scalable visibility and emotional engagement that translate into action.
  • Integrated Service Model to Reduce Barriers
    methodology: integrated-service-model
    By co-locating basic needs, health care, and support navigation in single-event settings, we increase access for at-risk and homeless LGBTQ+ youth because integrated services reduce logistical, social, and systemic barriers to care.