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ROCHESTER FRIENDLY SENIOR SERVICES

ROCHESTER, NY · EIN 161462330 · Form 990 · FY2024 · NTEE P19 · Human Services · Medium ($1M-$10M) · friendlyseniorliving.org
revenue
$4.0M
expenses
$1.1M
net assets
$56.7M
employees
1
volunteers
9
program ratio
43%
mission · from form 990

FRIENDLY SENIOR LIVING SUPPORTS A CONTINUUM OF HOUSING, HEALTH CARE AND COMMUNITY SERVICES TO MEET THE CHALLENGING NEEDS OF OLDER ADULTS. WE SUPPORT RESEARCH, EDUCATION AND ADVOCACY.

profile · synthesized from sources

Rochester Friendly Senior Services operates a continuum of senior living and care facilities in the Rochester, NY area, serving older adults through independent living, assisted living, memory care, transitional care, and skilled nursing. With roots dating back to 1849, the organization provides housing, health care, and community services across multiple campuses including The Friendly Home, Cloverwood, Glenmere, and Linden Knoll. It combines direct service delivery with staff training and community outreach.

named programs · 6 · from sources

What they call their work

Assisted Living
Offers daily support with personal care, medication management, bathing, and dressing at Glenmere in Pittsford, with 24/7 on-site staff.
Independent Living
Provides apartment-style senior housing at Linden Knoll in Brighton and Cloverwood in Pittsford, designed for older adults who want an active lifestyle with minimal maintenance responsibilities.
Memory Care
Provides person-centered care for individuals in various stages of Alzheimer’s disease and related dementias, with specialized programs at Glenmere and a Memory Care Center at The Friendly Home.
Skilled Nursing Care
Provides long-term 24-hour nursing care at The Friendly Home with interdisciplinary medical, dietary, social work, and pharmacy services.
Staff Training and Development Program
Invests in workforce development by training and supporting caregivers to ensure high-quality, compassionate care delivery across all service lines.
Transitional Care
Offers short-term rehabilitation services at Lovejoy within The Friendly Home for patients recovering from surgery, illness, or injury, including orthopedic, cardiac, and IV therapy.
activities · 8 groups

What they do

  • Continuing Care Retirement Communities 3 activities
    • Operating a continuum of senior living and care communities
      Operates multiple senior living communities including Cloverwood, Glenmere, Linden Knoll, Lily Brook, the Friendly Home, and Lovejoy, offering a range of housing and care options across the Rochester, NY area.
    • Providing assisted living services
      Provides daily assisted living services including medication management, dressing, bathing, and personal care with 24/7 on-site staff at Glenmere, supporting residents who need help with activities of daily living.
    • Providing independent senior living
      Offers independent senior living in patio homes and apartments at Cloverwood in Pittsford and Linden Knoll in Brighton for older adults who do not require daily personal care assistance.
  • Friendly Visiting & Social Companionship Programs 1 activity
    • Engaging volunteers in senior services
      Engages volunteers to provide social interaction, recreational support, and clerical assistance for senior members across its service locations.
  • Skilled Nursing and Rehabilitation Facilities 1 activity
    • Providing long-term skilled nursing care
      Delivers long-term 24-hour skilled nursing care with an interdisciplinary team including medical, nursing, dietary, social work, and pharmacy services for residents with complex health needs.
  • Caregiver Support for Dementia and Aging 1 activity
    • Providing memory care programs
      Offers memory care programs for individuals in various stages of Alzheimer’s disease and related conditions using a person-centered care approach, including dedicated Special Care Units and a consolidated Memory Care Center.
  • Senior Social & Enrichment Programming 1 activity
    • Providing recreational and social programming for seniors
      Offers recreational and social programming for senior members, including transportation and companionship during activities and outings to promote engagement and well-being.
  • Short-Term Rehabilitation Therapy 1 activity
    • Providing transitional care and short-term rehabilitation
      Offers transitional care for short stays following illness, accident, or injury, including orthopedic and cardiac rehabilitation and IV therapy, through a dedicated Transitional Care Center.
  • Long-Term Care Advocacy & Provider Support 1 activity
    • Supporting research, education, and advocacy for older adults
      Supports research, education, and advocacy initiatives related to older adult services to advance best practices and policy in senior care.
  • Professional Certification and Continuing Education 1 activity
    • Supporting staff training and professional development
      Runs a Staff Training and Education Program that supports team members in obtaining certifications in gerontology, nursing, and dementia care to enhance care quality.
financials · form 990 · fy2024
revenue
Total revenue$3.98M
Contributions & grants$1.54M39%
Program service revenue$00%
Investment income$2.19M55%
Other revenue$248K
expenses
Total expenses$1.14M
Program expenses43%
Admin / overhead40%
Fundraising18%
Salaries & benefits$177K
Grants paid out$57K
Largest expense lineProfessional Fees
balance sheet
Total assets$56.96M
Cash$223K
Investments$55.26M
Liabilities$270K
Net assets$56.69M
Liquid reserves584.6 mo
5 years on record · 2020–2024 · YoY revenue +43.6%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 2
NameTitleHours/wkCompensation
GLEN COOPER PRESIDENT/CEO 8 $538K
CHRISTINE JOHNSON CFO 4 $234K
board members · 7
  • DAVID J WHITAKER — CHAIRMAN
  • EDWARD H CARMAN IV — SECRETARY
  • FRANK W ALLEN — DIRECTOR
  • JOHN B HENDERSON — VICE CHAIR
  • KEVIN J PHELPS — TREASURER
  • KIMBERLY WILBORN — DIRECTOR
  • STAN PECK — DIRECTOR
relationships · 6

Who they work with

  • Friendly Home Partner — Collaborates on employee recognition and care delivery initiatives, as seen in joint events like the Employee Picnic.
  • Kathy Main Partner — Volunteer Manager coordinating volunteer applications and opportunities.
  • Newsweek Government — Recognized The Friendly Home as a “Best Nursing Home 2026”.
  • Newsweek Partner — Recognized The Friendly Home as a "Best Nursing Home 2026".
  • Newsweek Partner — Recognized The Friendly Home as a “Best Nursing Home 2026”.
  • U.S. News & World Report Partner — Recognized Cloverwood and Glenmere as top senior living communities in 2026.
strategies · 5

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Centralized Specialized Memory Care
    methodology: centralized_memory_care
    By consolidating dementia care into dedicated Memory Care Centers, service quality and operational efficiency improve, because centralized expertise and design optimize cognitive and emotional support.
  • Continuum of Care Model
    methodology: continuum_of_care
    By offering a seamless progression of housing and care services—from independent living to memory care and rehabilitation—seniors can age in place with evolving needs met, because continuity reduces disruption and improves long-term well-being.
  • Person-Centered Care Model
    methodology: person-centered care
    By tailoring care to individual preferences, needs, and cognitive conditions—especially in memory care—engagement and well-being improve, because personalized approaches preserve dignity and support emotional health.
  • Transitional Care as Recovery Support
    methodology: transitional_care_model
    By providing structured care immediately after hospitalization, seniors regain physical and emotional strength more effectively, because post-acute support reduces readmission risk and accelerates recovery.
  • Volunteer-Enhanced Social Engagement
    methodology: volunteer-enhanced senior care
    By integrating volunteers into senior care, personalized social and recreational experiences are delivered, because human connection and tailored activities improve quality of life beyond clinical support.