irs program accomplishments · form 990 part iii · fy2024
What they reported doing
- #1 primary $9.40MEVENTS AND PROGRAMMING - CREATING SPECIAL EVENTS AND DISTINCTIVE PROGRAMMING TO PROMOTE THE DISTRICT TO RESIDENTS AND TOURISTS.
- #2 $4.39MPUBLIC SAFETY - PROVIDING INCREASED PUBLIC SECURITY THROUGH A COMBINATION OF UNIFORMED GUARDS AND A WORKING RELATIONSHIP WITH THE NEW YORK CITY POLICE DEPARTMENT.
named programs · 3 · from sources
What they call their work
Public Safety Program
Provides enhanced public security in Times Square through uniformed safety ambassadors and coordination with the New York City Police Department.
Solstice in Times Square: Mind Over Madness Yoga
Annual free yoga event held on the summer solstice featuring multiple classes throughout the day on Broadway pedestrian plazas, open to all levels and streamed live with ASL interpretation.
Volunteer Coordination
Connects residents and workers in the Times Square district with volunteer opportunities through local nonprofit organizations.
activities · 6 groups
What they do
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Community Festival & Event Production 2 activities
- Operate and maintain public cooling and family engagement eventsRuns seasonal public programs such as the Cool Zone event, which provides shaded cooling tents and free ice cream for children during summer heat, promoting family engagement and public comfort in Times Square.
- Produce distinctive public events to promote the Times Square districtCreates and manages special events and programming to attract tourists and residents, enhance public engagement, and elevate the cultural profile of the Times Square district.
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Free Outdoor Music Concerts 1 activity
- Host live public performances and cultural events in Times SquareProduces and hosts live music, yoga, and family-friendly events in Times Square plazas, including jazz performances with Jazz at Lincoln Center, DJ sets, free yoga on the summer solstice, and pop-up soccer for children. Events are designed to engage residents and tourists with diverse programming.
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Performing Arts Ticket Access Programs 1 activity
- Organize and promote Broadway Week with 2-for-1 theater ticket offersProduces semiannual Broadway Week events that promote theater attendance through 2-for-1 ticket deals for Broadway shows, facilitating access to performances and supporting local theater and tourism.
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Business Member Promotion Services 1 activity
- Promote local Times Square businesses through curated offers and digital gift cardsSupports local economic vitality by curating and promoting Valentine's Day and other seasonal special offers from Times Square restaurants, hotels, and retailers, and by operating a digital gift card program for participating businesses.
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Community Safety Patrols & Security Support 1 activity
- Provide public safety and security services in the Times Square districtEnhances public safety through a team of uniformed security guards and coordination with the New York City Police Department to ensure a secure environment for visitors and residents.
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Uncategorized 3 activities
- Host Valentine's Day celebrations with weddings and vow renewalsOrganizes an annual public Valentine's Day event in Times Square featuring surprise marriage proposals, wedding ceremonies for selected couples, and a Vow Renewal Ceremony open to couples of all backgrounds.
- Organize and host the Times Square New Year's Eve Ball drop eventPlans and executes the annual Times Square New Year's Eve Ball drop, including public access, livestream viewing, and integration of public wishes into confetti. The event is a major international celebration drawing large in-person and online audiences.
- Provide visitor information and accessibility resources for Times SquareOperates the official Times Square NYC website and social media channels to share event updates, visitor planning tools, transportation guidance, and accessibility information, including Broadway theater access, to support inclusive visitation.
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financials · form 990 · fy2024
revenue
Total revenue$29.07M
Contributions & grants$7.56M26%
Program service revenue$20.66M71%
Investment income$849K3%
Other revenue$0
expenses
Total expenses$29.30M
Program expenses83%
Admin / overhead17%
Fundraising1%
Salaries & benefits$15.28M
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$23.43M
Cash$1.82M
Investments$14.47M
Liabilities$7.74M
Net assets$15.69M
Liquid reserves6.7 mo
6 years on record · 2019–2024 · YoY revenue +7.8%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 10
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| THOMAS J HARRIS | PRESIDENT | 40 | $573K |
| ELLYN BERNSTEIN | V.P. SALES | 40 | $386K |
| MICHAEL KELLMAN | CHIEF FINANCIAL OFFICER | 40 | $284K |
| ELLEN GOLDSTEIN | S.V.P. DEVELOPMENT & POLICY | 40 | $273K |
| GARY WINKLER | V.P. STAKEHOLDER SERVICES & SIGNATURES EVENTS | 40 | $261K |
| REGINA MONTES SAXONMEYER | S.V.P. & CHIEF OF STAFF | 40 | $236K |
| HOLLIS KAM | S.V.P. PEOPLE & CULTURE | 40 | $233K |
| ANNA SCHWEIGMAN | V.P. PARTNERSHIP AND MARKETING | 40 | $232K |
| THOMAS WITHAM | V.P. COMMUNICATIONS | 40 | $224K |
| DAMIAN SANTUCCI | V.P. OF PRODUCTION & OPERATIONS | 40 | $204K |
board members · 15
- ADRIENNE E ADAMS — DIRECTOR
- ALIREZA ESMAEILZADEH — DIRECTOR
- AMIE POSPISIL — DIRECTOR
- BILL REGISTER — DIRECTOR
- BRAD LANDER — DIRECTOR
- CHRIS WILLIAMS — DIRECTOR
- DAN NADEAU — VICE CHAIR
- DANA AMENDOLA — DIRECTOR
- DAVID LIEBERMAN — DIRECTOR
- DAVID RABIN — DIRECTOR
- DAVID WICKS — DIRECTOR
- DOUGLAS DURST — DIRECTOR
- DYNISHAL GROSS — DIRECTOR
- EILEEN MURPHY — DIRECTOR
- ELDON SCOTT — DIRECTOR
relationships · 29
Who they work with
- Booth Ferris Foundation Funder — Provided support for the Times Square NYC website.
- Booth Ferris Foundation Funder — Provided support for the organization's website
- Breaking Ground Partner — Partner organization listed for volunteer opportunities in the Times Square district
- Broadway Cares/Equity Fights AIDS Partner — Partner organization listed for volunteer opportunities in the Times Square district
- Consulate General of India, NY Partner — Presented a yoga session at the Solstice in Times Square event in partnership with TIMES SQUARE DISTRICT MANAGEMENT ASSOCIATION.
- Covenant House New York Partner — Partner organization listed for volunteer opportunities in the Times Square district
- Encore Community Services Partner — Partner organization listed for volunteer opportunities in the Times Square district
- Facebook Partner — Platform used to share updates and engage with visitors about Times Square.
- Gaiam Partner — Presented a yoga session at the Solstice in Times Square event in partnership with TIMES SQUARE DISTRICT MANAGEMENT ASSOCIATION.
- Humanitix Partner — Uses Humanitix platform for event registration for the Vow Renewal Ceremony.
- Instagram Partner — Platform used to share updates and engage with visitors about Times Square.
- Jazz at Lincoln Center Partner — Collaborates on live music events in Times Square, including the TSQ LIVE series.
- NYC Tourism Partner — Collaborates to promote Broadway Week, directing ticket sales through the NYC Tourism website.
- National Eating Disorders Association Partner — Partner organization listed for volunteer opportunities in the Times Square district
- New York Government — Collaborates with city authorities to host large-scale public events in Times Square.
- New York City Police Department Partner — Collaborates with the Times Square District Management Association to provide public safety services in the district.
- Project FIND Partner — Partner organization listed for volunteer opportunities in the Times Square district
- SHARE Cancer Support Partner — Partner organization listed for volunteer opportunities in the Times Square district
- St. Luke's Soup Kitchen Partner — Partner organization listed for volunteer opportunities in the Times Square district
- Street Lab Partner — Collaborates with Street Lab to host the Cool Zone event in Times Square.
- The All Stars Project, Inc. Partner — Partner organization listed for volunteer opportunities in the Times Square district
- The Jewish Board of Family and Children's Services Partner — Partner organization listed for volunteer opportunities in the Times Square district
- Theatre of the Oppressed NYC Partner — Partner organization listed for volunteer opportunities in the Times Square district
- TikTok Partner — Platform used to share updates and engage with visitors about Times Square.
- Times Square Alliance Network — Organizes and presents events under the "Times Square Alliance Event" banner.
- Times Square Arts Partner — Collaborates on public events by incorporating sculptural installations into wedding and vow renewal ceremonies.
- Two Strangers (Carry a Cake Across New York) Partner — Features live performances from the Broadway cast during the Vow Renewal Ceremony.
- X Partner — Platform used to share updates and engage with visitors about Times Square.
- enCourage Kids Foundation Partner — Partner organization listed for volunteer opportunities in the Times Square district
strategies · 3
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Arts and Wellness Programming for Inclusive Public Space Activationmethodology: public-space-activationBy offering free, accessible arts performances and wellness activities in high-visibility public spaces, the organization fosters inclusive engagement and enhances the quality of urban life because removing cost and access barriers enables broader public participation.
- Event-Driven Placemaking for District Vitalitymethodology: event-driven placemakingBy organizing and supporting signature public events and distinctive programming, the organization increases visitation and engagement in Times Square, thereby enhancing the economic and social vitality of the district because shared experiences attract both tourists and residents.
- Public-Private Safety Partnership Modelmethodology: public-private safety partnershipBy combining privately funded uniformed safety ambassadors with formal collaboration with the NYPD, the organization improves public safety perceptions and outcomes in Times Square because coordinated presence and reporting reduce disorder and increase visitor confidence.