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NEW YORK CITY TOURISM CONVENTIONS INC
NEW YORK, NY · EIN 135531178 · Form 990 · FY2024 · Large ($10M-$50M) · nyctourism.com
revenue
$34.9M
expenses
$38.4M
net assets
$4.4M
employees
122
volunteers
80
mission · from form 990

TO BUILD NEW YORK CITY'S ECONOMY AND POSITIVE IMAGE THROUGH TOURISM AND CONVENTION DEVELOPMENT, MAJOR EVENTS AND THE MARKETING OF THE CITY ON A WORLDWIDE BASIS.

profile · synthesized from sources

New York City Tourism Conventions Inc promotes travel to New York City globally by leveraging trade relationships, cooperative marketing, and public relations efforts. It drives tourism through international campaigns and strategic partnerships. The organization also markets the city's assets to third parties on a fee basis to support its mission.

irs program accomplishments · form 990 part iii · fy2024

What they reported doing

  1. #1 primary $0
    TOURISM - PROMOTES TRAVEL TO NEW YORK CITY ACROSS THE GLOBE, LEVERAGING TRADE RELATIONSHIPS, CREATING COOPERATIVE PROMOTIONS AND WORKING WITH INTERNATIONAL PR TEAMS TO DRIVE TOURISM.
  2. #2 $0
    SALES & PARTNERSHIPS - STRATEGICALLY PACKAGES THE CITY'S MARKETING ASSETS - INCLUDING ADVERTISING PROGRAMS, MEDIA RESOURCES, PUBLIC INITIATIVES AND OFFICIAL CITY EVENTS - TO THIRD PARTIES ON A FEE BASIS.
named programs · 2 · from sources

What they call their work

Sales & Partnerships
Strategically packages the city's marketing assets—including advertising, media resources, and official events—for third-party use on a fee basis.
Tourism Promotion
Drives international and domestic tourism to New York City through global marketing campaigns, trade partnerships, and PR initiatives.
activities · 7 groups

What they do

  • Regional Tourism Promotion 2 activities
    • Markets NYC globally through trade and promotional partnerships
      Promotes travel to New York City internationally by leveraging trade relationships, creating cooperative promotions, and collaborating with international PR teams. Strategically packages NYC’s marketing assets—including advertising programs, media resources, and official events—for third parties on a fee basis.
    • Promotes NYC tourism through cultural and neighborhood storytelling
      Highlights the cultural and historical significance of New York City’s neighborhoods, including the Bronx as the birthplace of hip-hop, Harlem’s arts institutions, and Jackson Heights’ South Asian food culture, to promote tourism and local engagement.
  • Visitor Information and Trip Planning Services 1 activity
    • Distributes visitor resources and guides
      Provides a range of visitor-focused resources including the Official NYC Visitor Map, hotel guides, Broadway and performing arts listings, and curated travel itineraries. Also maintains a comprehensive guide to museums, galleries, and cultural institutions across all five boroughs.
  • Community Festival & Event Production 1 activity
    • Hosts major public events and award ceremonies
      Organizes and hosts high-profile public events including the Tony Awards ceremony at Radio City Music Hall and free outdoor movie screenings in parks and public spaces across New York City during the summer.
  • Organizational Newsletter Production and Distribution 1 activity
    • Operates email newsletter services for NYC visitors
      Runs a recurring email newsletter service that delivers updates on attractions, events, Broadway ticket deals, dining options, and special offers across New York City’s five boroughs to help visitors plan their experiences.
  • Documentary Film Production 1 activity
    • Produces video series highlighting NYC neighborhoods and culture
      Produces multiple video series—including "NYC Local Legends" and "From Times Square to the World"—that feature local and notable New Yorkers showcasing culturally rich neighborhoods, culinary traditions, and community stories across the five boroughs. Also produces short-form video content highlighting innovation, culture, and community life in NYC.
  • Guided Historic Site Tours 1 activity
    • Provides guided tours and immersive experiences
      Offers expert-guided and walking tours that integrate history, culture, and local cuisine, including behind-the-scenes access to Citi Field and curated itineraries highlighting arts institutions in Harlem. Also provides 60-minute immersive escape room experiences and tours that spotlight immigrant communities and small businesses.
  • Uncategorized 2 activities
    • Operates cultural and recreational destinations
      Manages and operates major cultural and recreational sites including Pier 57 (featuring a rooftop park and food hall), Industry City in Brooklyn, The Museum of Broadway, and five zoos and aquariums—including the Bronx Zoo, which houses over 6,000 animals and receives millions of visitors annually.
    • Organizes NYC Restaurant Week
      Hosts NYC Restaurant Week, offering fixed-price 2-course lunches and 3-course dinners at participating restaurants across all five boroughs, with prices starting at $30. The event is held annually in both summer and winter seasons.
financials · form 990 · fy2024
revenue
Total revenue$34.88M
Contributions & grants$22.74M65%
Program service revenue$11.33M32%
Investment income$00%
Other revenue$808K
expenses
Total expenses$38.39M
Program expenses—
Admin / overhead—
Fundraising—
Salaries & benefits$20.32M
Grants paid out$56K
Largest expense lineCompensation
balance sheet
Total assets$33.00M
Cash$4.60M
Investments$0
Liabilities$28.56M
Net assets$4.44M
Liquid reserves1.4 mo
6 years on record · 2019–2024 · YoY revenue -3.7%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 10
NameTitleHours/wkCompensation
FRED DIXON FORMER PRESIDENT & CEO 0 $631K
NANCY MAMMANA CHIEF MARKETING OFFICER 40 $520K
RICHARD LOVATT CHIEF FINANCIAL OFFICER 39 $439K
NATALIE KOEPFF CHIEF OPERATING OFFICER & GENERAL COUNSEL 40 $405K
JEROME CITO EVP, CONVENTION DEVELOPMENT 40 $402K
KELLY ANN CURTIN EVP MEMBERSHIP & DESTINATION SERVICES 40 $368K
TIFFANY TOWNSEND EVP, GLOBAL COMMUNICATIONS 40 $325K
JONATHAN DURBIN EVP EXECUTIVE CREATIVE DIRECTOR 40 $303K
DONNA KEREN EVP, RESEARCH & INSIGHTS 40 $291K
JULIE COKER PRESIDENT & CEO 39 $33K
board members · 15
  • ADOLFO CARRION JR — BOARD MEMBER/EXECUTIVE COMMITTEE
  • ADRIAN BENEPE — BOARD MEMBER
  • ALAN STEEL — BOARD MEMBER/EXECUTIVE COMMITTEE, THRU 2/26/25
  • AMY ROTH — BOARD MEMBER
  • ANDREAS SAPPOK — BOARD MEMBER, THRU 2/26/25
  • ANDREW FLATT — BOARD MEMBER/EXECUTIVE COMMITTEE
  • ANDREW KIMBALL — BOARD MEMBER/EXECUTIVE COMMITTEE
  • ANDREW RIGIE — BOARD MEMBER/EXECUTIVE COMMITTEE
  • ANGIE MAR — BOARD MEMBER
  • ANTHONY RAMIREZ II — BOARD MEMBER/EXECUTIVE COMMITTEE
  • ANTONIO REYNOSO — BOARD MEMBER/EXECUTIVE COMMITTEE, THRU 2/26/25
  • ARTHUR COHEN — BOARD MEMBER/EXECUTIVE COMMITTEE
  • BERND PICHLER — BOARD MEMBER
  • BLANCA ESPINOSA — BOARD MEMBER
  • BRIAN MORELAND — BOARD MEMBER
relationships · 33

Who they work with

  • 9/11 Memorial & Museum Partner — Highlighted as a museum in Lower Manhattan documenting the events of 9/11 and the 1993 World Trade Center bombing.
  • 92nd Street Y, New York Partner — Presented as a nonprofit cultural and community center in Manhattan offering programs in education, arts, health, and wellness.
  • Andrew Carmellini Partner — Features Andrew Carmellini's restaurant, The Dutch, as part of NYC dining recommendations.
  • Angela Hunte Partner — Brooklyn native and featured participant in the NYC Local Legends video series.
  • Brooklyn Museum Partner — Features and promotes the Brooklyn Museum as a major cultural attraction in NYC.
  • City Hall Government — Collaborated on the development of the NYC Cultural Map.
  • Cozy Art Land Partner — Featured as a creative, interactive art space in Queens for visitors of all ages.
  • Founded By NYC Partner — Collaborates on a film series and citywide celebration of New York City's 400th anniversary and the nation's 250th.
  • Hilton Partner — Listed as a hotel brand with multiple properties featured in the NYC accommodations guide.
  • Hush Tours Inc. Partner — Credited provider of graffiti tour content at the Graffiti Hall of Fame.
  • Hyatt Partner — Listed as a hotel brand with properties included in the NYC accommodations guide.
  • Intercontinental Hotels Group Partner — Listed as a hotel brand with properties included in the NYC accommodations guide.
  • International PR Teams Partner — Collaborates with international PR teams to promote tourism to New York City.
  • Intrepid Museum Partner — Featured as a maritime and military history museum located on a decommissioned aircraft carrier in Manhattan.
  • Jaclyn Tacoronte Partner — Featured local resident in the NYC Local Legends video series highlighting Staten Island neighborhoods.
  • Jean-Georges Vongerichten Partner — Features Jean-Georges Vongerichten's restaurant, The Fulton, as part of NYC dining recommendations.
  • John Fraser Partner — Features John Fraser's restaurant, The Terrace and Outdoor Gardens, as part of NYC dining recommendations.
  • Lincoln Center Theater Partner — Collaborated with Lincoln Center Theater on the revival of "Ragtime" on Broadway.
  • Marriott Partner — Listed as a hotel brand with multiple properties featured in the NYC accommodations guide.
  • Mayor's Office of Immigrant Affairs Government — Co-developed the NYC Cultural Map with City Hall.
  • Metropolitan Museum of Art Partner — Features and promotes the Metropolitan Museum of Art as a key cultural destination in NYC.
  • MoMA PS1 Partner — Recognized as a major nonprofit contemporary art institution in Queens.
  • Museum of Food and Drink Partner — Featured for its "Flavor" exhibition, a sensory experience curated by food scientists and culinary anthropologists.
  • Netflix Partner — Collaborates on promotional content for "Stranger Things: The First Shadow," a stage prequel to the Netflix series.
  • New York Yankees Partner — Partners to promote Yankee Stadium, Yankees games, and related tours as key tourist attractions in the Bronx.
  • Roundabout Theatre Company Partner — Partnered with Roundabout Theatre Company for the production of "Liberation" on Broadway.
  • The Museum of Broadway Partner — Featured as a cultural attraction in Manhattan focused on the history and evolution of Broadway theater.
  • Times Square Partner — Features Times Square as a starting point for its video series promoting NYC's cultural and culinary offerings.
  • Untapped New York Partner — Featured partner offering unique, off-the-beaten-path experiences in New York City.
  • We Run Uptown (WRU Crew) Partner — Collaborates with the running club to feature community leaders in neighborhood showcases.
+ 3 more
strategies · 3

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Culture-Driven Tourism Promotion via Events and Heritage
    methodology: culture-driven_tourism
    By positioning New York City’s cultural assets—such as Broadway, the Tony Awards, and community-led heritage initiatives—as central to the visitor experience, we increase tourism demand, because culturally immersive experiences are perceived as unique, high-value, and representative of the city’s identity.
  • Geographic and Cultural Accessibility to Maximize Engagement
    methodology: cultural-accessibility_through_diversity
    By promoting diverse cultural institutions and experiences across all five boroughs, we increase visitor access and engagement, because framing the city as a mosaic of neighborhood-specific cultures encourages broader exploration and longer stays.
  • Local-Perspective Storytelling for Authentic Engagement
    methodology: local-perspective_storytelling
    By showcasing New York City through the voices and experiences of local residents, we produce deeper visitor engagement and more authentic tourism experiences, because local narratives increase cultural credibility and foster emotional connection to place.