irs program accomplishments · form 990 part iii · fy2024
What they reported doing
- #1 primary $213KTHE 2024 MADE IN MICHIGAN CAMPAIGN SUPPORTED KEY VOTER INFORMATION CAMPAIGNS INCLUDING INFORMATION ELEVATING THE NAME ID AND PLATFORMS OF STATE LEGISLATURE AND STATE SUPREME COURT CANDIDATES.
named programs · 2 · from sources
What they call their work
Made in Michigan Campaign
Supported voter information campaigns for state legislature and state supreme court candidates in Michigan
Supporting Local Candidates
Partners with artists and advocates to promote progressive, diverse candidates for state and local office in Virginia and Ohio
activities · 2 groups
What they do
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Civic Engagement and Voter Mobilization 4 activities
- Advocating for diversity and community representation in local candidatesAdvocates for progressive, diverse candidates who reflect their communities across gender, age, and ethnicity, ensuring they are informed, balanced, and rooted in local engagement.
- Conducting research to identify voter registration needs and evaluate turnout strategiesCommissions data analysis and research, including co-releasing the Voter Registration Opportunity Report and conducting a randomized control trial, to identify high-need areas for voter registration and assess the effectiveness of voter mobilization approaches.
- Engaging celebrities to promote local candidates and voter turnoutConnects actors, musicians, and athletes with local campaigns in their hometowns to elevate candidate visibility, inspire voter turnout, and highlight community-driven issues through partnerships with local and national organizations.
- Supporting voter information and get-out-the-vote (GOTV) campaignsConducts and supports voter information campaigns and get-out-the-vote initiatives, including in 2024, to mobilize voters in key states and elevate awareness of state legislature and judicial candidates.
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Labor-Backed Candidate Endorsements & Electoral Support 1 activity
- Supporting progressive, diverse local candidates through endorsements and amplificationIdentifies, supports, and amplifies progressive, diverse local candidates with community ties and records of constructive engagement, using vetting and endorsements from partner organizations to guide support.
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financials · form 990 · fy2024
revenue
Total revenue$931K
Contributions & grants$808K87%
Program service revenue$123K13%
Investment income$10%
Other revenue$0
expenses
Total expenses$738K
Program expenses83%
Admin / overhead10%
Fundraising7%
Salaries & benefits$286K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$195K
Cash$195K
Investments$0
Liabilities$1K
Net assets$194K
Liquid reserves3.2 mo
1 years on record · 2024–2024
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 3
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| ERIN FREDERICK | EXECUTIVE DIRECTOR/TREASURER | 25 | $129K |
| AMY DIPRIMA FORSTE | SECRETARY | 40 | $85K |
| PETER SALETT | PRESIDENT | 15 | $50K |
relationships · 10
Who they work with
- HeadCount Partner — Co-commissioned research and jointly released the Voter Registration Opportunity Report.
- HeadCount Partner — Collaborated with HeadCount to commission and release a joint Voter Registration Opportunity Report.
- Kerry Washington Partner — Collaborated with The Hometown Project to create a voting promotion piece focused on state and local elections.
- Lead Locally Partner — National partner organization collaborating to align local campaigns with Hometown Energizers.
- Planned Parenthood Action Fund Partner — National partner organization collaborating to align local campaigns with Hometown Energizers.
- Run for Something Partner — National partner organization collaborating to align local campaigns with Hometown Energizers.
- amy@thehometownproject.org Partner — Contact point for organizations interested in partnering with The Hometown Project.
- electoral partners Partner — Collaborates with electoral partners to support and amplify progressive candidates.
- electoral partners Partner — Collaborates with electoral partners to support and amplify progressive local candidates.
- electoral partners Partner — Organizations collaborating with The Hometown Project to support local candidates.
strategies · 4
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Celebrity and Artist Advocacy for Local Civic Engagementmethodology: celebrity-local-advocacyBy engaging celebrities and artists with authentic hometown ties, the organization increases voter engagement and amplifies local campaign messages, because personal connections and cultural influence enhance trust and visibility in local elections.
- Data-Driven Voter Mobilization and Targetingmethodology: data-driven_targetingBy using data-driven research and evidence from randomized control trials, the organization identifies high-need communities and improves voter mobilization campaigns, because targeted, empirically informed strategies increase the effectiveness of civic engagement efforts.
- Inclusive Candidate Representationmethodology: inclusive_representationBy prioritizing candidate diversity in gender, age, and ethnicity and supporting community-connected candidates, the organization ensures elected officials reflect the communities they serve, because demographic and experiential alignment increases legitimacy, trust, and responsive governance.
- Information and Media Amplification for Local Candidatesmethodology: media-amplificationBy disseminating voter information and leveraging local press coverage, the organization increases public awareness of local elections and improves visibility for under-funded candidates, because access to information and media exposure are critical drivers of voter engagement and electoral equity.