COMMON MAPS
Map version new-york activity top-down
Main site Contact
Menu
↑ parent activity group ·
research dossier

NEW AMERICAN LEADERS ACTION FUND INC
NEW YORK, NY · EIN 831769970 · Form 990 · FY2023 · NTEE R40 · Civil Rights & Advocacy · Medium ($1M-$10M) · nalaf.org
revenue
$1.1M
expenses
$143K
net assets
$822K
employees
0
volunteers
6
program ratio
36%
mission · from form 990

NEW AMERICAN LEADERS ACTION FUND (NALAF) IS BUILDING A DEMOCRACY THAT REPRESENTS AND INCLUDES ALL PEOPLE BY ENGAGING NEW VOTERS, SUPPORTING NEW AMERICANS AS THEY RUN FOR OFFICE, AND EXPANDING CIVIC ENGAGEMENT.

profile · synthesized from sources

New American Leaders Action Fund (NALAF) works to build a representative democracy by supporting New American candidates running for office, engaging immigrant and low-propensity voters, and advocating for inclusive civic participation. The organization focuses on uplifting leaders from immigrant backgrounds through endorsements, media campaigns, and research. Its efforts are concentrated in diverse urban and suburban areas across the United States.

irs program accomplishments · form 990 part iii · fy2023

What they reported doing

  1. #1 primary $3K
    THROUGH MEDIA, EVENTS, AND ENDORSEMENTS, NALAF WORKS TO UPLIFT THE VOICES AND VALUES OF NEW AMERICAN LEADERS AND PROMOTE POLICIES THAT BRING DOWN BARRIERS AND ADVOCATE FOR FAIRER REPRESENTATION FOR AN INCLUSIVE, REPRESENTATIVE DEMOCRACY. WORK IS BOLSTERED BY NATIONAL DIGITAL AND EARNED MEDIA CAMPAIGNS THAT EXPRESS THE SUPPORT OF NEW AMERICANS FOR DEMOCRACY REFORM.
  2. #2 $22K
    NALAF USES RESEARCH AND POLLING TO INFORM ITS WORK AROUND POLICY PRIORITIES, DEMOCRATIC REFORM AND THE KEYS TO NEW AMERICAN VOTER PARTICIPATION IN CIVIC ENGAGEMENT LIFE. THIS ENABLES THE ORGANIZATION TO INFORM NEW AMERICAN VOTERS AND OTHERS ABOUT RELEVANT ISSUES AND ELECTORAL INFORMATION.
named programs · 3 · from sources

What they call their work

Candidate Endorsement Program
Endorses and promotes New American candidates running for local, state, and federal office to increase representation of immigrant communities in government
Policy & Research Initiative
Uses polling and research to inform advocacy around democratic reform and New American voter engagement strategies
Voter Engagement Outreach
Conducts digital and field outreach to low-propensity immigrant voters and mixed-immigration-status families to expand civic participation
activities · 3 groups

What they do

  • Civic Engagement and Voter Mobilization 3 activities
    • Conducting national advocacy campaigns for democracy reform and representation
      Runs digital and earned media campaigns to elevate New American leaders and advocate for democratic reform and fairer representation in government.
    • Conducting voter engagement with immigrant communities
      Engages low-propensity immigrant voters and mixed-status families through digital outreach, field work, and communications to promote voter registration and sustained civic participation.
    • Researching New American political representation and candidate experiences
      Conducts research, polling, and post-election interviews to inform policy and strategy; produces the biennial State of New American Representation Report and maintains a public dataset tracking first- and second-generation American candidates in recent election cycles.
  • Labor-Backed Candidate Endorsements & Electoral Support 1 activity
    • Endorsing progressive New American candidates for public office
      Endorses diverse, progressive New American candidates running for local, state, and federal offices who are committed to inclusive communities, with documented endorsements in the 2025 and 2026 election cycles.
  • Youth Leadership Development Programs 1 activity
    • Training and supporting New American political candidates
      Provides candidate recruitment, training, and ongoing support to New American leaders running for public office through webinars, governance programming, and an online Endorsee Resource Hub.
financials · form 990 · fy2023
revenue
Total revenue$1.12M
Contributions & grants$1.12M100%
Program service revenue$00%
Investment income$00%
Other revenue$0
expenses
Total expenses$143K
Program expenses36%
Admin / overhead23%
Fundraising42%
Salaries & benefits$111K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$862K
Cash$366K
Investments$0
Liabilities$40K
Net assets$822K
Liquid reserves30.8 mo
4 years on record · 2020–2023 · YoY revenue +400.7%
leadership · form 990 part vii · fy2023

Who runs it

paid leadership · 2
NameTitleHours/wkCompensation
GHIDA DAGHER CEO & PRESIDENT 4 $20K
SAMANTHA PEDREIRO COO 4 $13K
board members · 8
  • CAROLYN SAUVAGE-MAR — SECRETARY
  • DAVID SANCHEZ — BOARD MEMBER
  • IANTHE METZGER — BOARD MEMBER
  • MARIA JAVIER — BOARD MEMBER
  • RANIA BATRICE — BOARD CHAIR
  • ROBIN BRAND — TREASURER (THRU 09/24)
  • ROSS MORALES ROCKETTO — BOARD MEMBER
  • WENDI WALLACE — BOARD MEMBER (THRU 09/24)
relationships · 6

Who they work with

  • Endorsed candidates Partner — Supports diverse progressive candidates through endorsement and civic engagement
  • New American Leaders Partner — 501(c)(3) nonprofit partner organization providing nonpartisan trainings and civic engagement activities.
  • New American Leaders Partner — Collaborates on building New American leadership through recruitment, training, and candidate support
  • New American Leaders Partner — Collaborates with New American Leaders to drive the movement for New American political representation.
  • Political Action Committees Partner — Directs endorsed candidates to PACs that provide technical assistance support.
  • The Pipeline Fund Partner — Source of data used in the New American Candidate Database.
strategies · 5

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Community-Connected Leadership Development
    methodology: community-connected_leadership
    By training and supporting leaders who share life experiences with their communities, the organization increases inclusive and representative governance because lived experience fosters trust, cultural resonance, and policy relevance.
  • Grassroots Campaigns to Overcome Structural Barriers
    methodology: community-powered_campaigns
    By building community-powered campaigns, the organization leverages collective action to counteract systemic disadvantages like bias and fundraising gaps, because grassroots mobilization generates both political momentum and equitable access to power.
  • Narrative Change Through Storytelling
    methodology: storytelling_for_narrative_change
    By using storytelling and narrative framing around personal journeys, the organization fosters empowerment and shifts public perception because authentic stories humanize immigrant experiences and strengthen collective identity in democracy.
  • Policy Advocacy for Systemic Civic Inclusion
    methodology: policy_advocacy_for_inclusion
    By developing and promoting policy solutions, the organization reduces systemic barriers to civic participation because structural reform enables equitable access to political leadership for New Americans and people of color.
  • Strategic Endorsement and Amplification of New American Candidates
    methodology: candidate_endorsement_and_amplification
    By endorsing, training, and publicly amplifying first-generation American candidates, the organization advances political representation because visibility, credibility, and campaign readiness increase electoral success and systemic inclusion.