named programs · 3 · from sources
What they call their work
Countering Abortion Stigma
Produces content aimed at destigmatizing abortion, including responses to common myths and amplifying patient voices.
Public Education & Resource Hub
Offers articles, statistics, and curated resources on reproductive health, abortion rights, and legal developments for the public and advocates.
Reproductive Health Act Advocacy
Provides fact sheets, commentary, and public education materials to support and clarify New York's Reproductive Health Act and combat misinformation.
activities · 4 groups
What they do
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Reproductive Health Advocacy & Education 4 activities
- Fostering a political and social environment supportive of reproductive choiceWorks to preserve and advance a social and political climate favorable to reproductive rights through sustained advocacy and public education, as stated in its IRS Form 990.
- Organizing advocacy campaigns to influence reproductive health legislationLeads public advocacy efforts, including organizing sign-on letters and campaigns urging New York State Governor Hochul to sign key reproductive health bills such as the Hospital Transparency Act, Health Information Nondiscrimination Act, Ensuring Access to Abortion Act, and Shield Law 2.0.
- Producing and distributing educational materials on reproductive rightsProduces and distributes the ProChoice newsletter and maintains curated online resources, including topic-organized materials, copyrighted articles, and legal research tools, to inform the public and researchers about reproductive health and law.
- Supporting civic engagement through legislative district identification toolsProvides online tools to help individuals identify their New York State Senator and Assembly Member to promote civic participation in reproductive rights advocacy.
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Labor-Backed Candidate Endorsements & Electoral Support 1 activity
- Advocating for reproductive rights through candidate endorsements and political engagementEndorses pro-choice candidates for public office based on evaluations of their records and public forums, and publicly supports campaigns of candidates aligned with reproductive rights, such as Cait Conley for Congress and Morgen Fleisig for Mayor of Hastings.
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Civic Engagement and Voter Mobilization 1 activity
- Informing voters about reproductive rights issues and candidatesDistributes a voting guide and candidate information to approximately 70,000 households (over 90,000 individuals), conducts phone outreach, and raises awareness about anti-choice candidates on the 2025 Westchester County ballot to promote informed voting.
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Reproductive Health Access and Support Services 1 activity
- Providing access to reproductive health care providersOffers information about healthcare providers in Westchester County who offer reproductive health services on a sliding fee scale and accept Medicaid, private insurance, and personal payment to improve access to care.
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financials · form 990 · fy2024
revenue
Total revenue$180K
Contributions & grants$180K100%
Program service revenue$00%
Investment income$00%
Other revenue$0
expenses
Total expenses$164K
Program expenses52%
Admin / overhead13%
Fundraising35%
Salaries & benefits$81K
Grants paid out$0
Largest expense lineCompensation
balance sheet
Total assets$73K
Cash$71K
Investments$0
Liabilities$46K
Net assets$27K
Liquid reserves5.2 mo
4 years on record · 2020–2024 · YoY revenue +16.8%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 1
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| CATHERINE LEDERER PLASKETT | CHAIR & PRESIDENT | 35 | $76K |
board members · 4
- ALIYE RUNYAN — DIRECTOR
- CELESTE MERZON-THEIS — DIRECTOR
- HANNAH STEIN — DIRECTOR
- TARA STEIN — DIRECTOR
relationships · 19
Who they work with
- All Women’s Health and Medical Services Partner — Partner organization providing women's reproductive healthcare, including abortion services, with locations including White Plains.
- All Women’s Health and Medical Services Partner — Referred for access to reproductive health services in White Plains.
- Community Health Centers Partner — Partner organization providing comprehensive healthcare services including contraception, but not abortion, for women and families in Greenburgh, Mount Vernon, and Yonkers.
- Guttmacher Institute Partner — References Guttmacher Institute publications for data on state abortion laws.
- GynPages Partner — Referred as a directory for locating abortion providers.
- NYS Governor Hochul Government — Subject of advocacy efforts urging her to sign reproductive health-related legislation into law.
- New York State Assembly Partner — Provides linked access to contact information and representation details for New York State Assembly Members.
- New York State Senate Partner — Provides linked access to contact information and representation details for New York State Senators.
- Office of the Governor of New York Government — Provides contact information for Governor Kathy Hochul as part of public advocacy resources.
- Open Door Family Medical Centers Partner — Partner organization providing comprehensive healthcare services including contraception, but not abortion, for women and families in Westchester County.
- Planned Parenthood Partner — Directs individuals to Planned Parenthood for abortion services and medical information.
- Planned Parenthood Partner — Referred for access to reproductive health services including abortion care.
- Planned Parenthood Hudson Peconic Partner — Partner organization providing reproductive health services including contraception and abortion in multiple locations across Westchester County.
- ProChoice Voter Partner — Collaborated with ProChoice Voter in endorsing Cait Conley for Congress.
- ProChoice Voter Partner — Collaborates with ProChoice Voter in candidate endorsement and electoral advocacy.
- ProChoice Voter Partner — Jointly produces and distributes the yellow Voting Guide and conducts phone outreach to voters.
- WCLA PAC Partner — Jointly produces and distributes the yellow Voting Guide and conducts phone outreach to voters.
- Westchester County Board of Legislators Partner — Provides linked access to contact and leadership information for Westchester County legislators.
- Westchester County Executive's Office Government — Provides contact information for County Executive Ken Jenkins as part of public advocacy resources.
strategies · 3
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Advocacy-First Theory of Changemethodology: advocacy-firstBy focusing on shaping the political and social environment through non-partisan public advocacy rather than direct service provision, the organization advances reproductive rights because systemic policy change is more effectively achieved through sustained political pressure and public opinion shifting.
- Pro-Choice Candidate Endorsement & Electoral Mobilizationmethodology: candidate-evaluation-for-endorsementBy evaluating and endorsing pro-choice political candidates and mobilizing supporters through voter education, the organization increases electoral support for reproductive rights, because strategic endorsements and informed voter activation can shift political power toward pro-choice policies.
- Volunteer-Driven Civic Engagementmethodology: volunteer-driven advocacyBy centering volunteer engagement in advocacy efforts, the organization builds grassroots capacity to advance reproductive autonomy, because sustained movement power depends on broad-based, community-led participation.