named programs · 4 · from sources
What they call their work
Studies & Reports
Research initiatives such as the Media Comparisons Study, Back-to-School Report, and Political Spotlight that demonstrate the effectiveness of broadcast TV
TIP Transaction Standard
Industry-wide initiative to simplify and automate the buying and selling of local broadcast advertising through standardized digital practices
TVB Consulting Services
Tailored 1:1 consulting, in-market presentations, and sales training to help broadcasters grow revenue and close new business
TVBU Sales Training Certification
Free online courses including AE Sales Training and Category Sales Certification to build sales skills for broadcast media professionals
activities · 5 groups
What they do
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Industry Research and Benchmarking 1 activity
- Conduct and publish advertising researchProduces and disseminates proprietary research studies on media usage, audience behavior, and advertising effectiveness, including the Purchase Funnel Study, Media Comparisons Study, Back-to-School Report, and Media & Conversations Study, with findings focused on automotive, retail, political, and cross-platform performance.
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Professional Certification and Continuing Education 1 activity
- Deliver sales training and certification programsOffers free online self-paced sales training through TVBU, including AE Sales Training and Category Sales Certification programs focused on automotive, legal, home improvement, health & senior care, and digital integration, designed to improve sales performance for broadcast TV professionals.
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Professional Conference & Symposium Organization 1 activity
- Host webinars and industry eventsOrganizes live and on-demand webinars, monthly member sessions, and annual events such as the Virtual Sales Conference covering topics like AI, political advertising, audience behavior, and revenue growth, with recordings made available post-event.
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Member-Exclusive Resource Access 1 activity
- Support member engagement and representationProvides access to exclusive research, consulting, and committee participation opportunities for broadcast members to engage in industry leadership and strategy development.
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Uncategorized 3 activities
- Develop educational tutorials and platform guidesProvides short video tutorials to help members navigate TVB.org and its resources, including sections on research, sales tools, TVBU training, consulting services, and category-specific content such as automotive advertising.
- Promote local television advertisingAdvocates for the effectiveness of local broadcast television as an advertising medium, promoting investment across on-air, online, and mobile platforms to the advertising community.
- Provide consulting and strategic support servicesOffers tailored consulting including one-on-one calls, in-market presentations, and hands-on sales training to help broadcasters strengthen client relationships and grow revenue, along with tools and guidance for accessing these services.
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financials · form 990 · fy2024
revenue
Total revenue$9.77M
Contributions & grants$00%
Program service revenue$8.99M92%
Investment income$774K8%
Other revenue$0
expenses
Total expenses$8.99M
Program expenses100%
Admin / overhead0%
Fundraising0%
Salaries & benefits$4.95M
Grants paid out$1K
Largest expense lineCompensation
balance sheet
Total assets$11.93M
Cash$880K
Investments$8.16M
Liabilities$2.92M
Net assets$9.01M
Liquid reserves12.1 mo
3 years on record · 2020–2024 · YoY revenue +9.6%
leadership · form 990 part vii · fy2024
Who runs it
paid leadership · 10
| Name | Title | Hours/wk | Compensation |
|---|---|---|---|
| STEVE LANZANO | PRESIDENT & CEO | 40 | $1.02M |
| BRAD SEITTER | EVP, LOCAL & NAT'L BD | 40 | $417K |
| ABBY AUERBACH | EVP, COO UNTIL 12/24 | 40 | $339K |
| HADASSA GERBER | EVP, CHIEF RESEARCH OFFICER | 40 | $333K |
| BRIAN WEXLER | SVP, BD | 40 | $316K |
| BRIAN ALLERS | SVP, BD | 40 | $279K |
| CHRIS CARR | SVP, CFO | 40 | $244K |
| CLAIRE WALTER | VP, CREATIVE | 40 | $198K |
| ARLEEN FONG | VP, ACCOUNTING | 40 | $136K |
| ANNE CONWAY | VP, WEB SYSTEMS | 40 | $136K |
board members · 15
- ANDY ALFORD — DIRECTOR
- ANN HAILER — DIRECTOR
- ANTONIO ROMAN — VICE CHAIR
- ARTHUR ALTMAN — DIRECTOR (ENDED 12/24)
- BECKY MEYER — DIRECTOR (AS OF 11/2024)
- BECKY SWAN — DIRECTOR (ENDED 05/24)
- BRIAN BURNS — DIRECTOR (ENDED 12/24)
- CHAD MATTHEWS — DIRECTOR
- CHRIS CORNELIUS — DIRECTOR (AS OF 12/2024)
- CRAIG BROITMAN — DIRECTOR
- DARREN MOORE — DIRECTOR (AS OF 11/2024)
- DAVID LOUGEE — DIRECTOR (ENDED 08/24)
- DEBORAH MCDERMOTT — DIRECTOR
- DEBRA OCONNELL — DIRECTOR
- ERIC MEYROWITZ — TREASURER
relationships · 16
Who they work with
- CIMM Partner — Collaborated with TVB to release guidelines for local TV and video currency measurement.
- Industry Associate Members Partner — Collaborates with companies and organizations across verticals to provide insights on local media within the advertising economy.
- Ligori & Ligori Attorneys at Law Partner — Featured law firm in a webinar success story on the use of local broadcast television advertising.
- Linktree Partner — TVB promotes its social media presence through a Linktree page.
- TVB Members Network — Organization composed of broadcast television stations and related entities that participate in TVB programs and events.
- TVB Newsletters Partner — Collaborates on communication to keep members informed about industry insights and events.
- TVB members Network — Members have authorized access to TVB's proprietary reports and research materials.
- TVBU Network — TVBU is the official online sales training certification program for TVB members, offering courses designed for local media sales executives.
- Tenetic Partner — Underwrites TVBU Sales University, supporting the delivery of free broadcast TV sales training.
- Trisha Ripperger Partner — EVP, Chief Client & Marketing Officer at TVB who provides automotive insights and leads client engagement.
- U.S. television stations Network — Member organization of TVB
- advertising sales reps Network — Member organization of TVB
- associate members Network — Member organization of TVB
- international broadcasters Network — Member organization of TVB
- syndicators Network — Member organization of TVB
- television broadcast groups Network — Member organization of TVB
strategies · 3
How they approach the work
Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.
- Capacity Building Through Tailored Sales Supportmethodology: capacity-building through tailored sales supportBy delivering customized consulting, training, and sales tools to broadcasters, the organization increases their ability to generate ad revenue, because practitioner-centered interventions improve sales effectiveness and market-specific responsiveness.
- Integrated Cross-Platform Advertising Promotionmethodology: integrated-platform-advertising-promotionBy promoting coordinated advertising solutions across linear broadcast and digital platforms, the organization sustains the economic viability of local TV, because integrated campaigns expand audience reach—especially among ad-free streaming audiences—and increase advertiser ROI.
- Research-Based Advocacy for Broadcast TV Effectivenessmethodology: research-based_media_advocacyBy generating and leveraging research on reach, trust, and consumer engagement, the organization strengthens the case for local broadcast television as a high-impact advertising channel, because data-backed evidence increases advertiser confidence and drives investment.