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GLOBAL POVERTY PROJECT INC

NEW YORK, NY · EIN 421772557 · Form 990 · FY2024 · NTEE V30 · Social Science · Large ($10M-$50M) · globalcitizen.org
revenue
$45.1M
expenses
$48.1M
net assets
$9.8M
employees
82
volunteers
32
program ratio
86%
mission · from form 990

GLOBAL CITIZEN IS A COMMUNITY OF INDIVIDUALS TAKING ACTION TO END EXTREME POVERTY.

profile · synthesized from sources

Global Citizen is a movement mobilizing individuals to take action against extreme poverty through advocacy campaigns and large-scale events. The organization leverages partnerships with artists, policymakers, and private sector leaders to secure policy and financial commitments from governments and institutions. Its initiatives focus on global issues including education, gender equality, climate action, and health equity, with campaigns spanning multiple continents and reaching billions through broadcast and digital platforms.

irs program accomplishments · form 990 part iii · fy2024

What they reported doing

  1. #1 primary $17.13M
    END TO EXTREME POVERTY CAMPAIGNING: GLOBAL CITIZEN'S VISION IS A WORLD FREE FROM EXTREME POVERTY. WE HARNESS THE POWER OF ARTISTS, POLICY-MAKERS, PRIVATE SECTOR LEADERS, AND PEOPLE EVERYWHERE TO ACHIEVE OUR VISION. GLOBAL CITIZEN'S MISSION IS TO BUILD THE WORLD'S LARGEST MOVEMENT OF ACTION-TAKING GLOBAL CITIZENS TO END EXTREME POVERTY NOW. GLOBAL CITIZEN'S EFFORTS TO ERADICATE EXTREME POVERTY HAVE RESULTED IN CONCRETE ACTIONS ON GLOBAL SYSTEMIC ISSUES AND HAVE SECURED POLICY AND FINANCIAL COMMITMENTS FROM WORLD LEADERS. SINCE 2012, $43.6 BILLION IN COMMITMENTS ANNOUNCED ON GLOBAL CITIZEN PLATFORMS HAS BEEN DEPLOYED, IMPACTING NEARLY 1.3 BILLION LIVES.
named programs · 5 · from sources

What they call their work

FIFA World Cup™ Final Half-Time Show
High-profile halftime show at the 2026 FIFA World Cup Final aimed at mobilizing global attention and action to end extreme poverty
Global Citizen Festival
Annual music and advocacy event held in locations including New York, Accra, and Paris, where attendees earn tickets by taking action on poverty-related campaigns
Global Goal: Unite for Our Future
Global campaign and pledging summit focused on equitable access to COVID-19 tests, treatments, and vaccines, resulting in $1.5B in cash commitments and $5.4B in loans and guarantees
Move Afrika
Event series in African cities including Kigali and Lagos that combines music performances with advocacy to end extreme poverty
Together At Home
Global broadcast special curated with Lady Gaga and the World Health Organization to support frontline workers during the pandemic
activities · 7 groups

What they do

  • Food Policy Advocacy & Nutrition Education 1 activity
    • Advocating for global food security through systemic change
      Advocates for reducing global food waste and improving access to food as part of broader efforts to end extreme poverty, emphasizing that current food production is sufficient to feed the global population.
  • Charitable Grantmaking to Specific Causes 1 activity
    • Awarding grants and prizes to individuals advancing poverty eradication
      Funds annual cash prizes for individuals demonstrating excellence in efforts to end extreme poverty and supports external initiatives such as the FIFA GC Education Fund through merchandise sales revenue.
  • Global Sustainability Convenings & Forums 1 activity
    • Hosting global live events to engage movement participants
      Organizes annual global events in cities including Mumbai, Paris, Johannesburg, Accra, and Kigali, with attendance tied to campaign engagement, and broadcasts these internationally via linear and digital platforms.
  • Documentary Film Production 1 activity
    • Leading multi-platform advocacy campaigns for global change
      Runs digital, media, and diplomatic advocacy campaigns using social media, content partnerships, and high-profile events to engage the public and influence stakeholders across sectors; includes co-producing a podcast with Hozier and producing a National Geographic documentary series on eradicating extreme poverty by 2030.
  • SDG Advancement & Global Advocacy 1 activity
    • Mobilizing policy and financial commitments to end extreme poverty
      Conducts advocacy campaigns to mobilize financial and policy commitments from governments, corporations, and philanthropies toward ending extreme poverty, with $53 billion in total commitments mobilized since 2012 according to website claims and $43.6 billion reported in IRS-990 filings, impacting up to 3.5 billion people globally.
  • Youth Leadership Development Programs 1 activity
    • Providing capacity-building support to community advocates and creatives
      Offers investment and capacity-building programs to scale the impact of grassroots leaders and creatives, including the Emerging Creatives Program for advocates in the Global South and support for young leaders in the Asia-Pacific region.
  • Uncategorized 1 activity
    • Tracking and reporting on campaign-driven commitments
      Monitors and reports on the fulfillment of financial and policy commitments generated through its advocacy platforms, including disbursement of funds from the One World: Together at Home campaign ($127 million raised and disbursed) and $1.5 billion in cash commitments for equitable access to COVID-19 tools.
financials · form 990 · fy2024
revenue
Total revenue$45.06M
Contributions & grants$42.14M94%
Program service revenue$2.82M6%
Investment income$00%
Other revenue$104K
expenses
Total expenses$48.12M
Program expenses86%
Admin / overhead9%
Fundraising5%
Salaries & benefits$14.77M
Grants paid out$2.94M
Largest expense lineCompensation
balance sheet
Total assets$20.15M
Cash$3.77M
Investments$0
Liabilities$10.36M
Net assets$9.78M
Liquid reserves0.9 mo
4 years on record · 2020–2024 · YoY revenue -25.6%
leadership · form 990 part vii · fy2024

Who runs it

paid leadership · 11
NameTitleHours/wkCompensation
HUGH EVANS CEO 50 $625K
ELIZABETH HENSHAW PRESIDENT 50 $489K
SIMON DANIEL MOSS COO 50 $320K
LEE ROLONTZ SR. VP, EVENTS & EXPERIENCES 50 $300K
CARALENE M ROBINSON CHIEF GROWTH OFFICER 50 $294K
MICHAEL WILLIAM SHELDRICK CHIEF POLICY & GOVERNMENT RELATIONS OFFICER 50 $291K
BRIAN SCOTT MENCHER GENERAL COUNSEL 50 $277K
KATIE HILL SR. VP, ARTIST RELATIONS 50 $273K
NIKOLA IVEZAJ SVP, GPA OPS & IMPACT 50 $270K
EDUARD TAUBE CFO 50 $257K
MARK LEHMANN CHIEF TECHNOLOGY OFFICER 50 $242K
board members · 14
  • ANDREW BERNSTEIN — DIRECTOR
  • CHARLOTTE SANTO DOMINGO — DIRECTOR
  • CHRIS ANDERSON — DIRECTOR
  • CHRIS STADLER — CO-CHAIR
  • DIEGO SCOTTI — DIRECTOR
  • ERNA SOLBERG — DIRECTOR
  • FRAN KATSOUDAS — CO-CHAIR
  • GARGEE GHOSH — DIRECTOR AS OF DEC 2024
  • J THOMAS JONES — DIRECTOR
  • JANE ROSENTHAL — DIRECTOR
  • JOHN MEGRUE — DIRECTOR
  • JUDY SMITH — DIRECTOR
  • KELLY CURTIS — DIRECTOR
  • KRISTIN LEMKAU — DIRECTOR
relationships · 26

Who they work with

  • Aéropostale Partner — Partnership to provide platforms and resources for youth to take action for a better world.
  • Cisco Partner — Co-sponsor of the Cisco Youth Leadership Award recognizing inspiring youth leaders.
  • Citi Foundation Partner — Supports World Food Programme USA’s food security efforts in Zambia through partnership with Global Citizen.
  • Eddie Bauer Partner — Collaboration to promote environmental protection and preservation through consumer engagement.
  • European Commission Partner — Co-led the Global Goal: Unite for Our Future campaign to promote equitable access to COVID-19 health tools.
  • FIFA Partner — Co-hosts halftime shows at FIFA Club World Cup and FIFA World Cup events.
  • Global Citizen Network — Member of the Global Citizen movement focused on ending extreme poverty.
  • Global Citizen Partner — Operates the Global Citizen app to mobilize action against extreme poverty.
  • Global Citizen Brasil Network — Brazilian legal entity of Global Poverty Project, operating under CNPJ registration
  • Global Citizen Deutschland gGmbH Network — German legal entity of Global Poverty Project, registered in Berlin
  • Global Citizen Limited Network — Australian legal entity of Global Poverty Project, registered as a Public Benevolent Institution
  • Global Citizen Movement Network — South African legal entity of Global Poverty Project, registered as an NPC
  • Global Poverty Project Canada Network — Canadian legal entity of Global Poverty Project
  • Global Poverty Project UK Network — UK legal entity of Global Poverty Project, operating under charity registration in England & Wales
  • Hozier Partner — Collaborates on The Cry Power Podcast to discuss global change with artists and activists.
  • National Geographic Partner — Partner on ACTIVATE, a six-part documentary series about eradicating extreme poverty.
  • Nelson Mandela Government — Quotes Nelson Mandela to support the belief that poverty is manmade and can be eradicated.
  • P&G Partner — Works with Native American communities to revitalize critical water resources in partnership with Global Citizen.
  • Parlophone Records Partner — Partner on STAND UP album project to inspire hope and celebrate activism.
  • PayPal Partner — Bespoke brand partnership to create consumer campaigns and product lines that incentivize action-taking.
  • PayPal Partner — Partner in the Global Citizen PayPal Small Business Impact Awards to recognize socially and environmentally impactful small businesses.
  • Reebok Partner — Bespoke brand partnership to create consumer campaigns and product lines that incentivize action-taking.
  • Reebok Partner — Collaborates on co-branded merchandise including sneakers and apparel
  • Sony Music Latin Partner — Partnered on Color Esperanza 2020 & 2021 multi-artist initiative to fight COVID-19.
  • Verizon Partner — Bespoke brand partnership to create consumer campaigns and product lines that incentivize action-taking.
  • World Health Organization Partner — Collaborated on the One World: Together At Home campaign to raise funds for PPE during the COVID-19 pandemic.
strategies · 3

How they approach the work

Named approaches extracted from this org’s sources. Where others share an approach, follow it to see the full set of orgs running it.

  • Advocate Empowerment through Investment and Partnerships
    methodology: advocate_scaling_through_partnerships
    By funding and scaling community advocates while leveraging partners’ influence and expertise, we strengthen global campaigns, because local solutions gain greater impact when resourced and amplified by strategic alliances.
  • Cross-Sector Collective Action
    methodology: cross_sector_mobilization
    By convening stakeholders across sectors, we drive policy change and financial investments to defeat poverty and defend the planet, because systemic challenges require coordinated, multi-actor solutions.
  • Grassroots Mobilization with Incentivized Engagement
    methodology: incentivized_action_model
    By using incentives like event access and branded campaigns, we increase public participation in advocacy, because tangible rewards lower barriers to engagement and amplify reach.